Alan Bergstrom, Cude Email & Phone Number

Tucson, Az, Us

Us

Provide expert brand advice and counsel to this marketing and communications organization.

Lakewood, Colorado, Us

Free agent; open to supporting credit unions with expert marketing support

Lakewood, Colorado, Us

As the Chief Marketing Officer at Aux, I led the marketing and sales operations and activities of this CUSO (Credit Union Service Organization), which helps credit unions help their members. In addition, I led the Marketing Services Line of Business, which provides marketing support to credit unions who seek expert talent and affordable marketing support. I have over 30 years of experience in brand strategy, customer experience, and business development, working with Fortune 500 companies, credit unions, and non-profit organizations.

Lakewood, Colorado, Us

Lead the marketing and sales operations and activities of this CUSO (Credit Union Service Organization), which includes Aux and InNetwork shared branching. Aux and InNetwork are located in Lakewood, Colorado (Denver). Our company has been around since 1992, originally founded to assist credit unions with shared branching and service centers. Although we have evolved over the past two decades into something much more complex and diverse, one thing remains the same: our core reason for existence. We are here to help the people “who help the people,” as the old credit union saying goes – to help credit unions help their members.The Aux Team knows credit union pain points because we have lived them ourselves, many of us as decades-long credit union veterans. We are real people, dedicated to a cause, working together to make your credit union stronger. We offer a robust suite of credit union back-office services, including accounting, compliance, and data analytics. In 2020, we rebranded from CU Service Network (CUSN) to Aux and InNetwork.

Marshfield, Wisconsin, Us

Neenah, Wi, Us

Recruited to this well-respected credit union to develop a world-class marketing function. Assets over $5B. Focused on reorganizing the department to leverage a new online banking system and a new core processing system to deliver targeted and personalized marketing messages, establishing a social media presence and expanding our digital marketing capabilities and effectiveness.Managed a team of eight marketing professionals and a budget over $3MM that included multi-media advertising, financial education and literacy (five school branches), website, member and employee communications, member experience, and business development functions.Decision-maker on the Corporate Contributions Committee granting over $1MM annually to community-based non-profits to strengthen local communities and garner awareness and goodwill for the credit union. Selected to participate in Filene’s i3 WILD product innovation program.

Farmington Hills, Mi, Us

Executive team member of this rapidly growing, highly successful Michigan credit union. Assets of over $1B and 100,000 members, growing quickly through mergers and retail market expansion. Was responsible for all external and internal marketing communications, including branding, advertising across all media and channels, social media, member experience, and special promotions and campaigns. Oversaw development of growth strategy (via mergers and organic market development), product development, community outreach, and member experience. Managed team of 11 specialized marketing experts. Created and launched multimedia advertising campaign (WeFoundYourShirt.com) in 2015 to rave reviews and awards. Drove traffic into retail member centers resulting in double digit new member growth. Followed in 2016 with "Let's Find Your Perfect Fit" campaign, focused on delivering Members with personalized products and services. 2017 has focused on being our members' daily financial partner (How Will You Spend Today? campaign).Oversaw Community Choice Foundation that raised and distributed $100,000 annually to 20 Michigan high school students to attend in-state schools, as well as $12,000 in grants to charitable community organizations, as part of its Give Big program.Awarded 2017 CUNA CU Rock Star and CU Times 2017 Marketing Executive of the Year. Also selected to be a part of Filene Research Institute's prestigious i3 program--an innovation incubator for future game-changing credit union products and services--following a rigorous evaluation and vetting process.

Madison, Wi, Us

Responsible for launching, managing and growing the TruStage brand, which consists of a portfolio of life, auto, home and health insurance products designed exclusively for members of America’s Credit Unions. My team developed an integrated marketing calendar that identifies the changing consumer mindset, sets the monthly schedule for promoting products and consumer messaging that is relevant to that mindset, and creates the most compelling marketing campaigns for Credit Unions and their members, including content marketing, social and other digital media.Led and managed the creative team that delivers TruStage branded direct mail (over 150 million pieces of mail annually), branded web content (www.trustage.com--over 200,000 visits annually), other digital media (including social--over 11,000 Facebook fans), and in-branch retail marketing messaging and materials that drive purchase, retention, loyalty and advocacy. I also led the design and delivery of a compelling, consistent seamless member branded experience across all functional areas, channels and media, products, and throughout the customer journey, including the establishment of key signature touch points. I managed internal employee awareness and engagement activities around the TruStage brand.The TruStage brand was launched on August 1, 2012, marking CUNA Mutual Group’s continued commitment to support Credit Union members directly with products and services that protect the achievements and aspirations of the people who matter most. The results achieved since launching the TruStage brand launch were amazing: new business revenue was up 36%, operating revenue increased by 12%, and the number of members protected grew 7.5%.

Sarasota, Florida, Us

Responsible for managing and growing Beyond Philosophy's presence and client relationships in the US and Canada. Over 20 years of experience in brand assessment, brand strategy development and implementation, internal employee branding, and customer experience design and deployment with category-leading organizations across the globe. Well-known and respected brand and customer experience expert.

Over 20 years of brand strategy and implementation experience, working with clients of all types and categories to enhance brand performance. Nationally renowned expert with deep experience in positioning, operationalizing, measuring, and guiding brands to greatness. Focused on assisting customer-centric organizations in maximizing brand performance utilizing leading-edge best practices. Areas of expertise include brand touchpoint marketing, brand storytelling, customer experience design, brand research and assessment, brand positioning, brand expression and communication, brand expansion and extension, and internal branding. Frequent speaker and author on a variety of brand issues and solutions.

Washington, Dc, Us

Founded, grew and managed this start-up into profitable, highly regarded and sought after marketing communications, brand strategy and implementation firm—considered among top three brand strategy firms in the US (three offices nationally, 44 staff, Fortune 100 clients); primary new business development leader generating $16M annually.Assisted a broad variety of national and international clients in consumer and B2B categories with developing brand leverage strategies focused on bottom-line performance improvements. Pioneered “internal branding” concept now widely accepted and implemented at high-performing companies. Go-to resource for information and commentary on marketing and branding issues in national press. Numerous keynote presentations at industry trade conferences. Formed and managed Institute for Brand Leadership as bridge between academic thought leaders and brand management practitioners.

Shared knowledge exchange network of companies considered branding exemplars. Focused on identifying and validating best practices in branding. Facilitate information exchange and primary research on a variety of emerging branding issues and practices.

Us

Recruited to build and lead Brand Strategy practice. Built a multi-million dollar consulting practice within 12 months. Hired and mentored top-drawer strategists, solicited and nurtured blue-chip clients (including Visa, PULSE, VeriFone, Pepsi, Discovery Networks), and developed leading-edge tools to enhance brand performance.

San Francisco, California, Us

Co-managed the Business Growth and Brand Strategy practice. Solicited and managed client consulting engagements; go-to resource for all brand strategy projects with Fortune 1000 global clients principally within the financial services sector. Youngest ever to be promoted to Partner at this firm. Clients included MasterCard, Europay, Visa, US Bank, and Robert Half International/Accountemps.

Randolph Afb, Tx, Us

Intelligence Officer (SAC HQ, Omaha)Soviet Air Analyst (SAC HQ, Omaha)Officer-in-Charge, Air Force Alert Center (Pentagon)Chief West European Analyst (Pentagon)USAF rep to Interagency Mobile Missile Task Force (CIA)Daily Military Intelligence Briefer (White House)

Ma, International Business

Ba, Political Science; International Economics

Selected 2016