Digital Marketing & E-Commerce Director
• Pioneered and led the introduction of e-commerce, achieving a consistent 100% YoY growth.• Managed a database of 30,000 products, optimizing listings and inventory with advanced feed tools.• Orchestrated the successful implementation of a Shopify-powered e-commerce site for a seamless customer experience.• Expanded the online presence to MercadoLibre, Walmart, Amazon, and Coppel, with 189 daily transactions.• Positioned major lubricant brands as top performers through… Show more • Pioneered and led the introduction of e-commerce, achieving a consistent 100% YoY growth.• Managed a database of 30,000 products, optimizing listings and inventory with advanced feed tools.• Orchestrated the successful implementation of a Shopify-powered e-commerce site for a seamless customer experience.• Expanded the online presence to MercadoLibre, Walmart, Amazon, and Coppel, with 189 daily transactions.• Positioned major lubricant brands as top performers through effective SEM and SEO strategies. (Mobil, Quaker State, Valvoline, Castrol)• Utilized targeted advertising on social media to boost brand awareness and drive traffic.• Implemented AI tools for a response time under 1 minute, significantly enhancing customer satisfaction.• Established analytics frameworks for data-driven decision-making and forged key strategic alliances.• Proactively adopted emerging technologies, leading a high-performing e-commerce team and coordinating projects. Show less
