Alan Boughen Email & Phone Number

New York, Us

Global leadership responsibility for the strategic direction and development of OMG's global paid search product. Member of the OMG Global Investment senior leadership team.• Responsibility for the OMG Paid Search global P&L - multi-billion dollar billings and multi-million dollar revenues.• Matrix leadership of a global search community of 900+ search specialists across 67 markets.• A key participant in multiple global new business pitches, successfully securing major performance client wins including Daimler Mercedes, Diageo, Sanofi, Kimberly-Clark, SAP, Philips & Alibaba Express.• Senior contact for the agency’s global paid search clients including Apple, VWG, Renault Nissan, Levi’s, McDonalds, Diageo, Sanofi, Kimberly-Clark & PepsiCo.• As part of the Global Investment team, responsible for managing OMG’s global relationship with key media owner and ad-tech partners including Google, Microsoft, Amazon, Apple, Skai, Marin, Kelkoo & adMarketplace.

New York, Us

Lead the strategic direction and development of OMG's paid search product in the EMEA region.Clients include: Renault Nissan Alliance, Volkswagen Group, Apple, HSBC, Daimler, McDonalds, VF Corporation, Barclays & easyJet

London, England, Gb

London, London, Gb

Consulting project to define, scope & build an integrated global Search Engine Marketing team for Beamly’s largest client. This project delivered a blueprint that directed the hiring of a global team of search specialists into Beamly and managed the transition of the client's SEM activity to the new team.

Puteaux, Fr

Global leadership responsibility for the development, launch, roll out and management of Havas Media Group’s global online performance marketing agency ‘Ecselis’. Member of Havas Media Group’s Global Middle Office leadership team.• Responsibility for the multi-million euro Ecselis global P&L.• Led and managed a central team of 3 and 35 local market heads across 3 continents• Launched Ecselis France in June 2014, followed by launch of Ecselis US, UK & Spain in January 2015. Rolled out remaining 31 global markets during 2015.• Responsible for development of the Ecselis offering (Paid Search Advertising, SEO, Affiliate Management, Lead Generation, Performance Display, Dynamic Creative Optimisation, Conversion Rate Optimisation, Email Marketing & bundled performance solutions products) and deployment across all global markets.• Set up regional performance hubs in Argentina & Colombia for LATAM, Dubai for Middle East and Singapore & India for APAC resulting in significant additional annual revenue.• Led and managed commercial negotiation of 100+ media & technology partners.• A key member of the global new business team, successfully securing major performance client wins including Telefonica, Iglo, Philips Consumer Lifestyle, Lighting & Healthcare, American Express, Citibank, Thomson Reuters, LVMH, Swarovski.• Senior contact for the agency’s key global performance clients including Hyundai/Kia, Philips, American Express, AXA, LG Electronics, Emirates & Telefonica.• Grew & retained the agency’s key performance clients resulting in YoY organic revenue growth of 45%• Member of the agency advisory boards for Google, Bing, Yahoo, DoubleClick, Kenshoo & Marin.• Thought leadership – published several POVs on the havasmedia.com and ecselis.com websites, frequent speaker at industry events (including ad:tech, SMX, iMedia Digital Summit, MediaPost Search Insider Summit & IAB Forum).

New York, Ny, Us

Global leader of Havas Media Group's Online Performance Marketing and Search Engine Marketing specialism. Member of HMG's Global Middle Office team. Promoted to Global Head of Ecselis in January 2014

Mountain View, Ca, Us

Member of Google’s Global Agency Team, responsible for driving Google’s global relationship with the WPP, Havas and Interpublic advertising agency networks.• Ownership of global revenue targets and advertising product usage targets for WPP, Havas and IPG. Consistently met or exceeded combined multi-million dollar quarterly revenue targets.• Co-managed 1 Strategy & Development Lead and 1 Sales Analytics Lead.• Responsible for driving maximum revenue from these agency networks by working at executive level to develop partnership plans, business development opportunities and commercial agreements that deliver accelerated growth in Google revenues and help to transform the way these agencies do business in the digital space.• Developed quarterly account plans across Havas & IPG to maximise business at Global, Regional and Market level for all ad products (Search, Mobile, YouTube, GDN Display) and deliver periodic business reviews with these agencies to illuminate and drive new business opportunities across all Global markets and agency accounts.• Owned all Global and Regional C-Level relationships at holding company, media agency and creative agency level (includes President, CEO, COO, Chief Digital Officer, Chief Strategy Officer, Commercial/Trading Director, Head of Search).• Identified and quantified opportunities for the agency channel and formulate strategy for opportunity capture while managing and leading cross-functional agency-related projects spanning multiple countries. • Developed and implemented a continuous improvement best practices projects with Google agency & vertical sales teams across 50 local markets.• Acted as Google ambassador to the advertising agency community. Frequent speaking engagements at industry events.

Helped launch the US operation of this UK online marketing agency.

New York, Ny, Us

Responsible for all Neo@Ogilvy US search operations, delivering paid search and organic SEO campaigns for Ogilvy, Mindshare and JWT clients. Member of the Neo@Ogilvy US Executive Team.• In 4 years grew this business unit from a zero revenue base and no staff to one with over 25 clients with a collective annual search media spend in excess of $55M, over $6M in annual fee revenues and a team of 32 search marketing professionals. • Led and managed a large team of search marketing professionals who ran organic search engine optimization and paid search campaigns for 25+ Fortune 1000 clients including AFLAC, Allstate, BP, BT, Cisco, Dupont, Harrah's, HSBC, IBM, Investools, Kaplan, Kodak, Lufthansa, Merrill Lynch, Novartis, Pitney Bowes, Siemens, Six Flags, Sony, TD Ameritrade, The Economist, Time Warner Cable, and US Marines. Coordinated international SEM campaigns with other Ogilvy offices worldwide.• Membership of the agency advisory councils for Yahoo! Search Marketing, Google, Microsoft Digital Advertising Solutions and Ingenio. Member of the AAAA Search Engine Marketing Committee. SEMPO General Member.• Responsibilities included strategic direction, P&L management, key account management, vendor relationship management, new business, product development, speaking engagements at SEM industry conferences, hiring and identification/evaluation of corporate acquisition targets.

New York, Ny, Us

Member of the UK management team of this WPP digital media agency with particular responsibility for the specialist search engine marketing brand, AdvancePositions.com. AdvancePositions.com had 35 clients and annual fee revenues in excess of £1M per year.• Led and managed a team of 6 staff who ran paid and organic search engine marketing campaigns for a wide variety of blue-chip clients including American Express, easyJet, IBM, Argos, Asda, Friskies, Legal & General, Lycos, Specsavers, John Lewis and Homebase.• In 2½ years more than quadrupled client base, revenues and profit and helped build AdvancePositions.com into one of Europe’s largest search engine marketing specialists.• Responsibilities included key account management, supplier negotiation, new business and product development.• Project managed the opening of 7 European branch offices.

Managed the Search Engine Marketing department of this startup online marketing agency.• Led and managed a team of 3 staff who ran paid and organic search engine marketing campaigns for clients including easyJet, Buy.com, Argos, Asda, Legal & General, Lycos, Specsavers, John Lewis and Homebase.• Responsibilities included key account management, supplier negotiation, new business and product development.• As an equity partner helped to prepare the company for sale to WPP in February 2001.

New York, Ny, Us

Benton Harbor, Michigan, Us

Bachelor Of Laws (Llb), Law

Education record