Alan Brocious Email & Phone Number

York, Pa, Us

York, Pa, Us

Strategic marketing professional with a proven track record in designing and executing impactful marketing strategies for a diverse client portfolio, including national franchises. Drove lead generation by 30% through the leadership of a cross-functional team of four, specializing in design, social media, SEO/CRO, and paid media.Developed successful go-to-market strategies for SaaS product launches, including comprehensive content and social media plans. Consulted on advertising budgets exceeding $100K monthly, aligning with clients’ goals to maximize lead acquisition. Created and presented 12 new initiative proposals, winning multiple RFPs and securing new client partnerships.Spearheaded client webinars focused on digital marketing strategies to support business growth and collaborated closely with software engineering, design, and client teams to enhance websites and onboard new clients effectively.

Walnut Creek, Ca, Us

Results-driven marketing leader with extensive experience directing teams to meet and exceed client marketing and advertising objectives. Spearheaded creative and MarTech solutions that enhanced performance marketing strategies, optimizing demand and lead generation with monthly budgets exceeding $500K.Oversaw a team of five digital marketing managers, contractors, and agencies, streamlining processes and improving operational accuracy across campaigns. Developed effective content marketing strategies, driving a 35% increase in MQLs and implemented agile campaign adjustments to address unexpected cost increases, ultimately achieving a 20% net cost reduction and a 25% increase in revenue.

Harrisburg, Pa, Us

Dynamic digital advertising leader with a proven record of managing budgets over $3.5M across OTT, outdoor, digital, social, and print channels at Target Media. Achieved a 50% reduction in proposal delivery time, increasing proposal success rates by 25%.Skilled in designing and executing performance marketing strategies that elevated B2B MQLs by 5% and boosted B2C sales by 20%. Developed lead nurturing programs using advanced marketing automation, effectively reducing Customer Acquisition Cost (CAC) and enhancing Lifetime Value (LTV). Leveraged ABM targeting with Demandbase and CRM applications, increasing client engagement while cutting advertising costs by 40%. Proficient in analytical and BI tools, enabling real-time campaign optimization to maximize ROI and further lower CAC.

York, Pa, Us

Experienced digital marketing strategist with a strong background in developing website strategies, analytics, and KPI modeling to drive impactful results for diverse clients. Managed 20+ marketing programs covering advertising, A/B testing, and content marketing, leading to a 6:1 advertising spend-to-revenue ratio for e-commerce clients.Skilled in SEO strategy creation, achieving a 75% increase in organic traffic, and e-commerce website design, which boosted cart sell-through by 20% and overall revenue by 25%. Defined internal marketing structures and martech stacks, overseeing annual budgets exceeding $4M and earning recognition with a Google Partners award.Led teams to streamline website infrastructure, reducing costs by 15% and aligning marketing operations with B2B sales. Partnered with PR agencies to amplify product launches through social and media strategies. Developed Go-To-Market strategies focused on brand positioning in key industry sectors and collaborated with clients on ABM methodologies to enhance targeting and engagement.

Strategic marketing leader with extensive experience driving product adoption and enhancing brand performance across B2B and B2C markets. Led the development of 1, 3, and 5-year marketing strategies, resulting in improved brand awareness and audience engagement. Successfully implemented a loyalty program, boosting usage by 50% and raising annual payouts to $175K.Expert in tradeshow design, content marketing, and lead generation, with SEO initiatives that increased organic traffic by 40%. Managed product launches that achieved a 50% increase in MQLs and SQLs within a year. Spearheaded content development, catalog design, and A/B testing in digital ads and email, optimizing sales funnels.Collaborated with Sales Managers, sales reps, and product teams on ABM strategies and lead scoring, reducing Customer Acquisition Cost (CAC) by over 40%. Managed marketing budgets exceeding $1.5M, spanning digital, print, tradeshow, and PR initiatives. Directed risk management, project management, and agency collaborations to strengthen product and brand development.

Us

Strategic marketing leader with extensive experience driving product adoption and enhancing brand performance across B2B and B2C markets. Led the development of 1, 3, and 5-year marketing strategies, resulting in improved brand awareness and audience engagement. Successfully implemented a loyalty program, boosting usage by 50% and raising annual payouts to $175K.Expert in tradeshow design, content marketing, and lead generation, with SEO initiatives that increased organic traffic by 40%. Managed product launches that achieved a 50% increase in MQLs and SQLs within a year. Spearheaded content development, catalog design, and A/B testing in digital ads and email, optimizing sales funnels.Collaborated with Sales Managers, sales reps, and product teams on ABM strategies and lead scoring, reducing Customer Acquisition Cost (CAC) by over 40%. Managed marketing budgets exceeding $1.5M, spanning digital, print, tradeshow, and PR initiatives. Directed risk management, project management, and agency collaborations to strengthen product and brand development.

Instructor for Designing Transactional Websites using Cold Fuasion MX and MS SQL Server 2000. Instruct students on how to create specifications, design the database and create the application. Javascript for use and ASP.NET 2.0 using Dreamweaver.

Us

Sales Engineer with a proven ability to drive the sales cycle by developing specifications for HR applications tailored to large organizations. Led development teams in designing HR portals for Fortune 500 companies, including General Motors and T-Mobile, delivering projects on time and within budget.Co-developed Agile procedures that reduced development timelines by 8 weeks and collaborated with HR and IT departments to create impactful, tailored solutions. Co-created internal hosting SaaS models, achieving a 20% reduction in development time and enhancing efficiency in compensation planning and benefit enrollment systems.

Lancaster, Pa, Us

Intranet Architect and e-commerce project leader with a track record of developing pilot applications, procedures, and templates to streamline future projects. Spearheaded e-commerce initiatives, including room viewer technology and product databases, working closely with development teams to ensure seamless execution.Successfully implemented an internal HR application marketing strategy, boosting engagement and operational efficiency. Designed robust server infrastructure for the intranet and website, optimizing overall system performance. Recognized with the General Manager's Award for innovation in intranet development. Selected development tools and established best practices, enhancing web-based application efficiency and ensuring timely project delivery.

Experienced in designing robust information architecture for both internal and customer-facing websites, with a strong focus on e-commerce innovation. Successfully managed e-commerce website development, leading cross-functional teams of programmers, designers, and infrastructure specialists to deliver high-impact solutions.Drove digital transformation by implementing the first e-commerce site for Hershey Entertainment. Developed best practices for e-commerce product management, streamlining product search and database integration. Experienced in managing B2B product databases and integrating them into e-commerce and EDI systems. Created and executed internal HR application marketing strategies, enhancing engagement and operational efficiency. Proven ability to justify marketing budgets to IT teams, navigating traditional marketing challenges during the early internet adoption stages.

Led the rebuilding of client relationships and development of OEM purchasing networks in Europe and Asia, resulting in a $1.5 million increase in international sales. Managed product development process from concept to distribution, saving 30% in distribution costs. Created strategic alliances for efficient market entry.

Business Management

Associate'S Degree, Business

Business Management