As the Head of Graphic Design for GameStop Europe, I was tasked with aligning our brand, design projects and teams across Ireland, Italy & Germany.• Creation and alignment of new brand guidelines.• Briefing, planning and management of all European design projects.• Staff management.• Implementation of MONDAY.com to track projects.• Implementation of SharePoint to share & manage assets.• Management of big design projects, including the launch of a new Loyalty program.• Analysis & alignment of POS across 3 countries.

Working within the Northern Europe marketing team covering graphic design, social media content creation, and complete management of social channels from September 2019 - May 2022.Experience (Social Media):• Management, planning & execution of all social content across multiple platforms.• Creation & execution of paid, targeted social advertising.• Analysis & reporting of content with experience in Falcon & Google Analytics.• Proposal & execution of digital campaigns for external vendors.• Product photography.• Scripting, filming & editing of video content for YouTube.• Team lead at international gaming events - creating on demand & engaging content including live coverage, blog posts & interviews with renowned video game developers.Experience (Graphic Design):• Extensive knowledge in Adobe Creative Suite.• Design of a wide range of digital & print projects in multiple languages.• Development of sub brands & seasonal campaigns.• Newsletter design, set-up & targeting.• Creation of Comic Con merchandise including t-shirts & mugs.• Large scale print projects including window displays & opening of flagship ThinkGeek store.• Communicating with international game vendors to design in line with brand guidelines.

Working alongside senior staff to design artwork for both the Ireland & UK e-commerce sites.• Designing digital artwork including promotional banners and web skin takeovers.• Creating, editing and sending e-mail newsletters within Mail Chimp.• Creation of web landing pages for AAA titles.

Managing all aspects of store day to day operations at the Charlestown branch in Dublin.• Complete management of store operations.• Leading and motivating staff to achieve KPI’s.• Weekly management of rosters, tasks & targets.• Hiring staff.• Stock counts.

Management of Social Media accounts for the TOTAKU Collection - video game figurines sold internationally.• Planning & execution of content for Twitter & Instagram.• Engagement with fans to keep accounts active and fresh.• Designing assets for tease & reveals of new figurines.• Photography of product for online and digital assets used by retailers internationally.