Consulting on Digital Strategy, CX and AILeading Breakthrough Executive Programs.

Accountable for the Innovation Portfolio Management, supporting the Global head on creating and managing truly disruptive innovation on the current pharma commercial model across the globe.

Reporting to the CDO US, supporting the Pharma Executive Committee on building the vision and running all the Digital Strategy and programs for the US.

Reporting to the CEO and delivering for Pharma & Onco, I built from scratch the whole Digital & Strategy area in Brazil (headcount from 6 to 60+). • I was in charge of all the customer experience strategy on Digital Channels, supported by a best-in-class Growth Hacking Digital Engagement engine with a lean mindset, Design Sprints, A/B tests, inbound marketing, analytics & landing page strategies led by a Spotify-like multidisciplinary squad. • I hired and led the first UX & Service Design teams of Novartis worldwide to create and drive a user-centric approach on Patient Support Programs and shorten patient’s journeys.• I created and led the first Agile Brand Teams at Novartis worldwide, integrating them into the Launch Excellence Framework for 5 launch brands.• I created several Digital Skills & capability-building programs for +800 Novartis associates.

• Founded in Jan/2018, funded by DNA Capital.• Great Place To Work - 2019 (Trust Index: 86).• Acquired by Dasa in Apr/2020.Nexa was a Brazilian HealthTech focused on building a connected, sustainable and scalable healthcare system. Nexa accomplished that vision by creating and integrating solutions that empower and connect individuals, physicians, providers and care coordination teams.I was accountable for all the operations, supporting the venture capital strategy, building from scratch a digital product (Health Wallet - Livia Saúde), and also accountable for business development, brand, marketing, legal business, people & culture (headcount from zero to ~50).

Responsible for managing the Nextel Digital area directly supporting the Nextel President, COO and CDO in a Digital Transformation Journey (Headcount from 7 to ~100). I performed as a Digital Manager, Head of Product & Head of User Experience. • "Meu Nextel App" redesign (full Spotify DevOps architecture), leading Product and UX teams, achieving 1M MAUs (more than 50% app base penetration) & the top App Rating in telecom market worldwide (App Store 4.6 stars & Google Play 4.4 stars).• Head of Product of the "Happy App", a Telecom Digital Platform, launched within 5 months from scratch (MWC 2016 Highlight).• Accountable for all the user experience & customer journey of the Nextel Digital channels like, websites, apps & IVR, leading an innovation process with researches, benchmarks, Design Sprints, prototyping, testing to a full rollout.• Accountable for the creation of a Creative Studio, supporting Digital Marketing and increasing in 50% the conversion rate of all digital performance campaigns of the company.

As a business unit director I co-founded and led a new venture of Nicephotos in the decoration market (MolduraPop > www.soupop.com.br), building a hole new factory process in the business. I launched a platform with more than 10k licensed artistic illustrations allowing them to sell canvas prints, framed posters, acrylic pieces, among other unique products in brazil.

Built from scratch an award-winning company (TOP 10 most innovative Startup in Brazil - Creative Business Cup - Endeavor 2013). Instaquadros revolutionized the decoration and photoprint market. It was the first online specialty retailer of personalized wall art in Brazil. The company have a full range of products and services that touch the lives of hundreds of customers by enabling them to easily create, print and preserve their favorite arts and memories.

Strategic Planning Consultant, project management and marketing activities for big clients like Natura, Petrobras, Coca-Cola, L'Oréal, Oi, Fundação Roberto Marinho, Fagga (GL events), Ediouro and small customers through a full digital platform.

Brand strategy

I led hundreds of Ad campaigns for several industries (graphic, movies & digital platforms)