PICSEL is a not-for profit visual arts collecting society providng secondary licensing representation for photographers and illustrators.Over £3M in funds distributed to members since PICSEL's formation in 2016As a non-executive director I serve on the board, provide advice and support and represent the business in the wider photographic community

Supporting growth businesses through advising, consulting and the development of their peopleWorking with senior leadership on solving problems and driving changeEstablishing hearts and minds and commercial and operational realitiesBuilding frameworks for process, cultural and behavioral changeDesigning and delivering the ‘LOT’ (Leadership Of Tomorrow) program to identify, train and develop the next generation of senior leaders within your businessBespoke group and 121 workshop and development sessions

Director level role defining strategy and leading the business through transformation.The business requires transformational change across areas of its commercial operation with particular focus on the sales, marketing, customer experience and content aspects of the ecommerce proposition. This role brings together and leads all functions under a common strategic vison and program of work.Defining the business proposition and ensuring buy-in across the business and with external partnersTesting our hypotheses through evidence led decision making and challenging thinking.Communication progress and successfully navigating any roadblocks.This role requires in depth industry knowledge, commercial thinking and the ability to take stakeholders across the business on a journey of change.Defining a content strategy, a marketing strategy, a pricing and licencing approach and in conjunction with other leaders building the product road map for success.

Driving strategy and proposition across direct sales sectorsEstablishing a pod(matrix) structure and approachDriving strategic partnerships on customer and content sides of the business, including API integration, revenue share and brand exposureAccountable for the Marketing, Content, Picture Research, Live News and 3rd party Channel Partners functions, their strategic direction and operational efficiency and ultimately their successActive and engaged member of the SLT driving change and constant improvement

Role as CCO below but change of job title

This role encompassed the core customer and contributor facing functions at Alamy. Responsible for delivery against commercial strategy, multi-million global budgets and sales targets.Achieved challenging Revenue and EBITDA Targets Global responsibility for the performance and efficiency of the following functions : Sales, Customer Service, Marketing, Picture Research, Live News and Content.Focused on building a culture and mentality to deliver in a competitive industry.Specific objectives and responsibilities include :-• Ownership of the growth of existing key customer business through proactive account management, development of customer service initiatives and responsive reaction to customer demands. • Ownership of the drive for new business, including strategic partnerships • Responsibility for the retention of contributor content volume and relevancy. • Ownership of the operational and workflow aspects for the image ingestion cycle.• Drive a strategic approach to Marketing that is suited to a fast paced entrepreneurial business. • Accountability for the development of curation strategies to categorise and organise the collection. • Ownership of the customer service operations for both contributors and customers. • Understanding customer and contributor needs, engage with the product team to develop killer solutions • Ownership of the in-territory international sales teams in US, Australia and India. Leadership of the local office heads and support for the development of localised in-market strategies.• Responsibility for the third-party sales distribution channel including API integrations, commercial proposition and operational efficiency . • Source and recruit the best content providers around the world including those that produce niche and strategically important content.• Work cohesively with the senior leadership team to provide strategic direction in the development and evolution of the company purpose and vision.

Overall accountability for content strategy, acquisition and management.(encompassing creative, historical, editorial and mobile photography, video, vectors and illustrations)Alamy currently represents over 350 million digital assets and the content collection grows at a rate of 3.5M images a month.Content is sourced from conventional and unconventional sources, including an initiative that gives 100% of all sales to student photographers. Leadership of Alamy’s mobile content strategy. Responsible for workflow, interfaces and applications to support a throughput of 100,000+ digital assets a day.Responsible for management and growth of global contributor base (200,000+ photographers 650+ picture agencies and archives)Drives contributor marketing, communication, social media and partnership strategy.Manager of creative and operational teams, exceeding targets and expectations.Responsible for significant growth, 38M images added in 2017Member of Alamy’s Senior Leadership Team

Stockimo is an Alamy company and the position of Head of Content also included the mobile app Stockimo.Stockimo is an app for people who take great photos with their phones and want to make money.Conceived and developed the idea of the app.Overall responsibility for the Stockimo app, its strategic positioning, features, branding and workflow.Plugged into Alamy's global sales channels, Stockimo provides a route where it's not just about sharing and liking, it's about making your work available to advertising, design and editorial customers. Users receive feedback about whether customers like their shots or not and they are paid when their photos are used.Shortlisted in 'Mobile/ Tablet Customer Facing App' category for the Marketing on Mobile Awards 2015.Shortlisted in Lifestyle App category for the Mobile Entertainment Awards 2014.

Reported to CEO.Recruited at the inception of this fast moving web start-up. Member of launch team that transformed an embryonic idea into a fully operational business in three months. Responsible for establishing infrastructure, processes and recruiting personnel to operate an online art prints, book, CD and video business.Contributing artists included David Hockney, Damien Hirst, The Andy Warhol Foundation, Helmut Newton.

Reported to Head of e-commerce.Established a new function, structured to measure and report activity on Getty Images' flagship web site.The team provided Getty Images' board with key market-relevant metrics, including web traffic and revenue, online customer behaviour and marketing spend and impact.

Reported to Managing Director.Designed and implemented a revolutionary keywording approach to classify Getty’s imagery (typically assigned 500 terms to an image in 7 minutes)Overall responsibility for international network of classification teams (5 teams, 40 staff)

Managed the transparency library.Management responsibility for the Picture Research and Image Classification (captioning and keywording) teams.

Managed a team of picture researchers selecting imagery for client briefs and internal projects