Blaze (a product of Almanac Labs) is an AI marketing tool for entrepreneurs and other "teams of one."My responsibilities include:• Product Launches - Launched Blaze on ProductHunt and got the #1 product of the day and week• Earned Media - Secured placements in 17 newsletters in the weeks after our launch• Video Content - Produced over 100 videos for the Blaze Youtube channel, earning 1,500+ subscribers in 9months• Revenue Generation - Marketing efforts led to Blaze reaching $1M ARR in 9 months

TheSiliconForest.com is a side project that I am building with Kyle Morrow to create the best tech job board in Oregon.In addition to showcasing hundreds of jobs across the state, the site features a directory of all the major tech companies and startups that operate in Oregon. On each company's profile page you can learn everything you need to know to help in your job search:• What the company does• Current job openings• Company values & diversity efforts• Benefits and perks• Recent VC funding (if applicable)• Who the leadership team is• Where they are locatedThe site also spotlights the organizations, events, venture capitalists, accelerators / incubators, and bootcamps that make up the greater Oregon tech community.

Responsible for company positioning, product launches, messaging, influencer marketing, P.R. and more.Booked my CEO on 17 podcasts in 7 months

In charge of product marketing, user comms, and lifecycle marketing to grow & engage our network of users and contributors.Doubled DAU within first 3 months using a growth framework of experiments and analysis.

Spearheaded all external content initiatives including ebooks, thought leadership, blog posts, landing pages, & more.Strategically planned with Product, Customer Success, and Education teams to build and implement impactful content experiences to drive customer adoption & usage.Developed a customer-facing monthly product newsletter that achieved an average 30% open rate and 35% click-to-open rate. Collaborated on go-to-market enablement materials for several large product launches and integrations

I created a Portland Trail Blazers version of the game "Guess Who?.' I worked with an illustrator to make illustrations of current and former Blazers and then put them online for anyone to download for free and play.My objective was to get as many people as possible to be able to play it. I was able to attract a lot of attention on Twitter (https://twitter.com/alancassinelli/status/985903462738087936) which led me to being featured on local TV twice.

• Directed all marketing activities for Buypeel.com, a $5 million/year ecommerce brand. • Oversaw performance advertising agency with a $100k+/month spend with a 240% ROAS. • Generated a 100% increase in email marketing revenue during ‘17 Black Friday-Cyber Monday. • Led iPhone X marketing campaign that generated the highest revenue day in company history.• PR efforts led to placements in Buzzfeed, Digital Trends, Mashable, Vanity Fair, and more.• Nominated and got our CEO selected to the ’17 Forbes 30 Under 30 list.

Directed the overall messaging, positioning in the market, and voice of the company. Lead the creative team with strategy and vision for all marketing and sales content. Oversaw content program and writers to create strategic content for lead generation.

Directed all editorial content for Minimums.com, a publication that features the most interesting possessions of the world's most interesting people.I sourced the featured people, contracted photographers, and published a new feature once per week.

Oversaw all marketing channels including lead generation, paid advertising, product marketing, P.R., content marketing, and tradeshows.Coordinated with Sales & Client Success teams to highlight and leverage client activations as stories & case studies.Grew inbound leads from 100/month to 200/month in the first 8 months, generating $160,000 in revenue.Lead multi-channel marketing campaigns for product launches and tradeshows throughout the year.Oversaw editorial calendar and coordinated internal and external writers.

Owned and crafted a content marketing strategy to establish Postano as a thought leader in its industry, drive website traffic, and generate qualifed sales leads.Authored and served as editor for all digital marketing content for the company blog, social media,email newsletters, press releases, website copy, short & long form, and all other external-facing content.Used SEO best practices and content marketing to rank Postano in top SERP for several target keywords.Published a blog post that is the 2nd most trafficked page on our website in the past 2+ years with 148,000 pageviews and over 1,000 social media shares.

Created an ecommerce website & business based off the popular 'PDX Carpet' design.Sold 500+ units and $17,000+ in merchandise over 8 months.Outsourced all production and shipping of merchandise so the business was run with 1-2 hours of work per week.Garnered national & local press including the Wall St. Journal, CNN, Public Radio International, The Huffington Post, KGW News, & more.Successfully negotiated and sold the business.

Worked side-by-side with ten start-ups on product development, business development, fundraising, public relations, design, and marketing. Designed investor briefs for each company and served as the primary in-house designer for several of the start-ups creating sales materials, web graphics, and pitch decks.Assisted the day-to-day operations of the accelerator including management of 300+ mentor meetings and logistics with Nike executives.

Developed marketing campaigns that led to leading the nation in men’s soccer attendance 3 straight years as well as setting several individual game NCAA attendance records.Assumed graphic design duties for all consumer-facing collateral including advertising, signage, web design, ticketing, and print pieces.Created new student activation program aimed at increasing student attendance that generated$24,000 of revenue in its rst year and collected over 10,000 student emails.Launched new iOS/Android location-based app rewarding fans for attending sporting events.