Alan Bennett

Alan Bennett Email and Phone Number

Director | Sales & Marketing | Luxury | Beauty | Global Markets
Alan Bennett's Location
Monifieth, Scotland, United Kingdom, United Kingdom
Alan Bennett's Contact Details

Alan Bennett personal email

n/a
About Alan Bennett

In a career at Procter and Gamble spanning 20+ years I was fortunate enough to have worked on many great businesses, with talented people and together brought many new, exciting and successful brands to market. The skills that were learnt, developed and strengthened over that time have shaped me into the Sales and Marketing professional I am today. As a Sales and Marketing expert I understand what it takes to win in the market place and to win with the shopper. The ability to envision what outstanding retail can be was honed whilst working with the most competitive Luxury businesses and the most demanding Customers in the world, and winning! From living in developed markets like Western Europe to living and working in emerging markets such as Asia / India and the Middle East I built deep understanding of the channels and consumers in those markets.One of my specialties is building sustainable capabilities around the Globe through focus on local country needs and transparent communication to in-field sales teams. Seeing an organisation harness the opportunity and take it to new levels is professional joy!Financially astute and as comfortable on long range vision as delivering short term goals. The drive and passion that made me successful working for a $70 Billion business still exists inside me and sharing that to make other enterprises reach their goals is my new direction.Get in touch to discuss the future; you can contact me at

Alan Bennett's Current Company Details

Director | Sales & Marketing | Luxury | Beauty | Global Markets
Alan Bennett Work Experience Details
  • Procter & Gamble
    Global Trade Marketing Director Gucci Beauty
    Procter & Gamble Sep 2012 - Jun 2014
    Geneva Area, Switzerland
    Responsible for: Design and Execution of Go-to-Market Strategy for Luxury Fine Fragrances, Make-Up and Skincare. Key markets: US / UK / Italy / Russia / UAE / HK / KOR / China / Duty Free Channel• Vision and Action Plan built on Shopper Based understanding and linked to Key Business Drivers delivering new to the world concepts and business results double digit growth ahead of Global Category performance• Spearheaded Luxury Instore Vision for Gucci Beauty to improve overall… Show more Responsible for: Design and Execution of Go-to-Market Strategy for Luxury Fine Fragrances, Make-Up and Skincare. Key markets: US / UK / Italy / Russia / UAE / HK / KOR / China / Duty Free Channel• Vision and Action Plan built on Shopper Based understanding and linked to Key Business Drivers delivering new to the world concepts and business results double digit growth ahead of Global Category performance• Spearheaded Luxury Instore Vision for Gucci Beauty to improve overall instore execution and shopping experience resulting in 30% increase in retail selling space• Partnered with GUCCI Fashion House License team on Co-Marketing Process Improvement delivering reduced costs and time to market while improving efficiency and in-market execution. Process improvements shared on other businesses. Show less
  • Procter & Gamble
    Global Trade Marketing Director Dolce & Gabbana Beauty
    Procter & Gamble Mar 2010 - Sep 2012
    Geneva Area, Switzerland
    Responsible for: Design and execution of Go-to-Market Strategy for Luxury Fine Fragrance and Make-Up / Skincare.• Led the Dolce & Gabbana Make-Up Expansion Planning, Market Priorities and Business Improvement Opportunities resulting in the biggest launch of a Top 10 Fragrance House in the Cosmetics Category for 20 years• Established DG Make-Up as a Top 3 Player in key Global Flagship Stores within 6 months of launch• Developed and deployed Flagship & Image Door Action Plan, designed… Show more Responsible for: Design and execution of Go-to-Market Strategy for Luxury Fine Fragrance and Make-Up / Skincare.• Led the Dolce & Gabbana Make-Up Expansion Planning, Market Priorities and Business Improvement Opportunities resulting in the biggest launch of a Top 10 Fragrance House in the Cosmetics Category for 20 years• Established DG Make-Up as a Top 3 Player in key Global Flagship Stores within 6 months of launch• Developed and deployed Flagship & Image Door Action Plan, designed to elevate the instore presence to key Category benchmarks. Show less
  • Procter & Gamble
    Global Instore Capabilities Leader Luxury Licences ( Dolce&Gabbana / Gucci / Valentino / Hugo Boss)
    Procter & Gamble Mar 2008 - Mar 2010
    Geneva Area, Switzerland
    Responsible for building capabilities required to win in a luxury beauty retail environment; Focus on permanent displays and service• Luxury Instore Vision for P&G Luxury Licenses to deliver a best-in-Class shopping experience in Top 2000 stores Globally• Drove Permanent Visibility of our Luxury Power Brands in Flagships / Image Doors to grow Brand Equity • Installed almost 1000 Permanent Merchandising installations in Flagship and Image doors for DG & Gucci (new and… Show more Responsible for building capabilities required to win in a luxury beauty retail environment; Focus on permanent displays and service• Luxury Instore Vision for P&G Luxury Licenses to deliver a best-in-Class shopping experience in Top 2000 stores Globally• Drove Permanent Visibility of our Luxury Power Brands in Flagships / Image Doors to grow Brand Equity • Installed almost 1000 Permanent Merchandising installations in Flagship and Image doors for DG & Gucci (new and refurbished)• Responsible for Global Advocacy Capability on Fine Fragrance All Beauty Stylists trained to expected standard (10000 BC trained) Show less
  • Procter & Gamble
    Regional Trade Marketing Manager Olay Skincare
    Procter & Gamble Oct 2005 - Mar 2008
    Singapore
    Responsible for the opening up of new markets and the subsequent penetration into key trade channels and development of the key business drivers by market / channel• Executed Olay Skincare whitespace markets of India / Vietnam / Indonesia / Philippines. Category Leadership in 3 months• Established Olay as the 1st major Beauty Brand in India via key distribution channels and intricate distribution analysis • Created new Beauty Organisations in key markets especially within… Show more Responsible for the opening up of new markets and the subsequent penetration into key trade channels and development of the key business drivers by market / channel• Executed Olay Skincare whitespace markets of India / Vietnam / Indonesia / Philippines. Category Leadership in 3 months• Established Olay as the 1st major Beauty Brand in India via key distribution channels and intricate distribution analysis • Created new Beauty Organisations in key markets especially within Consultancy and Service – created Olay India Beauty Consultant Organisation now one of the biggest in the world • Led Anti-Shrink effort for SE Asia resulting in Industry leading case studies and double digit shrink reduction improvements in Top Global Retailers; showcased at ECR Asia Conferences (2006 & 2007) Show less
  • Procter & Gamble
    Trade Marketing Manager Cosmetics Western Europe
    Procter & Gamble Oct 1998 - Oct 2005
    Geneva Area, Switzerland
  • Procter & Gamble
    Trade Marketing Manager Cosmetics Uk & Ireland
    Procter & Gamble May 1995 - Oct 1998
    London, United Kingdom
  • Procter & Gamble
    National Accounts Manager (Asda / Safeway / Morrisons)
    Procter & Gamble May 1993 - May 1995
    London, United Kingdom
  • Procter & Gamble
    Key Accounts Manager (Boots)
    Procter & Gamble Apr 1991 - May 1993
    London, United Kingdom
  • Procter & Gamble
    Regional Sales Manager (Health & Beauty)
    Procter & Gamble Apr 1988 - Apr 1991
    Dundee, United Kingdom
  • Procter & Gamble
    Territory Manager (Health & Beauty)
    Procter & Gamble Apr 1985 - Apr 1988
    Dundee, United Kingdom

Alan Bennett Skills

Trade Marketing Fmcg Luxury Goods Sales Leadership Management Shopper Marketing Marketing Strategy Project Management White Space Analysis Marketing Retail Coaching Merchandising Sales Management Cosmetics Consumer Products Customer Insight Marketing Management Business Strategy Brand Management Competitive Analysis Business Planning Strategy Brand Equity Cross Functional Team Leadership Organizational Effectiveness Organisational Design Training And Development Fast Moving Consumer Goods Revenue Management

Frequently Asked Questions about Alan Bennett

What is Alan Bennett's role at the current company?

Alan Bennett's current role is Director | Sales & Marketing | Luxury | Beauty | Global Markets.

What is Alan Bennett's email address?

Alan Bennett's email address is bennett.ac@pg.com

What are some of Alan Bennett's interests?

Alan Bennett has interest in Children, Cooking, Sport, Reading, Music, Wine.

What skills is Alan Bennett known for?

Alan Bennett has skills like Trade Marketing, Fmcg, Luxury Goods, Sales, Leadership, Management, Shopper Marketing, Marketing Strategy, Project Management, White Space Analysis, Marketing, Retail.

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