Alan Bush Email & Phone Number

Multiple Locations

Strong history of leveraging industry-relevant expertise to enhance client impact and maximize company performance. Providing hands-on transitional and fixed-term management and/or engagement specific consultation. Identify, evaluate and execute profitable business decisions related to corporate strategy, operations, product assortment planning, marketing, growth, organization, retail, sales, and business development. Secure high-caliber talent to ensure client sustainability and improve operational capabilities.• Developed enterprise-wide transformational planning for CEO’s facing major changes.o Currently providing go-to-market (GTM) business planning for global Telecoms providero Developed new product/services strategies for CEO of Amdocs, the leading global provider of customer experience systems and managed services in more than 60 countries.• Consistently retained by MetroPCS, the leader in pre-paid, no-contract wireless for multiple engagements• Recruited by Bank of America as acting EVP and COO for Babbage’s and Software Etc. (GameStop).• Conceptualized initial revenue plan for the launch of NetSavers™ at American Airlines.o Created a profitable revenue model for one of the nation’s largest airlines and key service providers such as Hertz, Avis, Budget, Marriott, Hilton, Hyatt and many others.o Expanded this online tool (now used by over 55 million AAdvatage Members)

Richardson (Dallas), Teas

Developed critical business strategies that strengthened the performance and transformed the image of MetroPCS. Oversaw major expansion of sales channel supporting over 8 million subscribers in the most competitive segment of the wireless industry. Conceptualized and launched National Retail Program in more than 1,200 Best Buy, Best Buy Mobile, Wal-Mart and Target locations. Developed strategies and fact-based business decision model to further complement our existing 6,000+ Dealers by expanding distribution into other national retailers who were currently selling wireless products and services to customers not addressed by our incumbent distribution. Developed and led the launch of the first Smartphone at a pre-paid carrier by developing our relationship with Research in Motion (RIM). This resulted in the launch of the first BlackBerry offered by a pre-paid carrier. This very successful introduction provided both MetroPCS and RIM access to a customer-set that had been previously unaddressed and resulted in a fundamental transformation of the pre-paid handset portfolio across all carriers to become focused on Smartphones and next-generation devices.♦ Successfully launched Wireless-for-All initiative, resulting in a 44% reduction in customer churn♦ Drove the growth of our distribution, adding more than 3,200 selling locations♦ Recruited, hired and mentored senior leaders in Corporate Marketing, Promotion Management, Sales & Product Training, National Retail♦ Re-negotiated annual marketing agreements with all handset and device suppliers resulting in a $22M improvement (over 300%) in vendor funded marketing programs♦ Conceptualized and implemented profitable National Retail Program with Best Buy, Wal-Mart, Target and others♦ Led the development of a promotional marketing program that increased device sales by 28%

Multiple Locations (Caribbean, Latin American, Europe)

Executive Vice President & Chief Strategy OfficerDirector, Cable & Wireless Global Acquisition TeamLed the transformation from an incumbent, government-sponsored monopoly to a dynamic service provider in a quickly evolving, highly competitive environment ♦ Developed market-specific business and strategic plans with the local CEO (and Prime Minister) in 14+ countries. Additionally I provided much needed ethical guidance in many countries with various levels of ethical business practices and compliance♦ Responsible for developing and implementing the strategy that successfully defended the company against competition as each of our host governments liberalized their telecoms license regulations

Fort Worth, Texas

As Founder and its Chief Executive, I oversaw the phenomenal growth of Computer City from its initial strategic business plan to sales in excess of $2-Billion. Profiled in Edmund Lawler’s best selling book, the company operated 120 stores with over 8,000 employees in 11 countries; Computer City became the 2nd fastest growing retail company in U.S. history. Computer City’s Business Services Group supported the company’s sales to business, governments and education customers. I regularly represented Computer City and its parent company RadioShack to the financial community at home and internationally. The acquisition of Computer City by CompUSA allowed RadioShack to concentrate on its core, high-margin electronics and services business. (1991 – 1996)

Multiple Locations (Texas, Europe, Asia)

Founder, President and Chief Executive, Computer CityPresident, Computer Supercenters International, Inc.Chairman, Computer City EuropeOffice of the President, Tandy CorporationVice President & Division Manager, RadioShack CorporationDeveloped the initial Business Plan and launched Computer City, the second fastest growing retailer. Highly detailed oversight of every business segment including marketing, operations, product planning/buying, store design, real estate development, and market expansion across the US and northern Europe. Worked with leading manufacturers, Apple, Microsoft, IBM, Toshiba, Dell, HP, others to bring their products into the retail environment. This included developing the entire product cycle from packaging to bar-codes to point-of-sale positioning and marketing support. ♦ Computer City- Led growth from conception to revenues of $2.1B in less than 5 years- Secured funding of $65M to launch this wholly-owned subsidiary of RadioShack (Tandy Corp.)- Expanded into Europe bringing the superstore concept to Sweden and Denmark- Sourced, negotiated and imported more than $2.0B of product from suppliers in Asia- Developed and launched the first private-label computer line by a retailer- Instilled an industry-leading level of customer service in a big-box retail environment♦ RadioShack- Full P+L responsibility for RadioShack’s largest and most profitable operating division 1,200 stores Revenues of $852M Profits of $98M- Began career as part-time sales maker at Christmas- Winner of every RadioShack recognition award, consistently taking the company’s worst performing operations and making them the model for others to emulate.♦ Corporate Role- Represented Corporation (RadioShack, Computer City, etc.) to the financial community in New York, London, etc.