Alan Crompton Email & Phone Number

Bristol, England, Gb

Thousand Oaks, Ca, Us

Managed the strategic marketing development of a portfolio of 20 open access medical journals, devising and implementing engaging product marketing plans that generated over 750 article submissions. • Planned, coordinated, and approved a quarterly schedule of over 50 email marketing campaigns, utilising A/B testing, personalisation, and segmentation to grow open rates to 25-30%.• Led a branding project to redefine the brand values and messaging for the Therapeutic Advances journal series, which included organising several branding workshops, preparing a SWOT analysis, and devising a new brand strategy.• Collaborated with publishing colleagues to develop and launch an ‘Editorial Review Board’ programme across several medical journals, helping early-career researchers gain editorial and peer review experience.

Bristol, Bristol, Gb

Responsible for increasing awareness of publishing services and growing article submissions and usage of Bioscientifica journals.• Launched a successful multi-channel campaign to introduce the new open access journal Redox Experimental Medicine to the scientific community and attract article submissions.• Coordinated the presence of Bioscientifica at over 20 academic conferences during 2022, collaborating with conference organisers to book exhibition booths and shipping companies to transport branded marketing collateral to events across Europe and North America.• Prepared the Bioscientifica 2023 product marketing and conference budget of over £150k, which was informed by thorough analysis and evaluation of 2020-2022 marketing spend.• Managed a team of two Marketing Executives at Bioscientifica, supporting their learning and development and training them on internal systems.• Created a series of dynamic search campaigns on Google Ads to raise awareness of Bioscientifica publishing services and promote the Bioscientifica journals portfolio, delivering strong engagement and conversion rates.

Bristol, Avon, Gb

Managed the strategic marketing for AccountingWeb.co.uk, growing brand visibility and audience share amongst the UK accounting community.• Coordinated a multi-channel campaign to launch the 2022 Accounting Excellence Awards, attracting over 300 entries to 20 different award categories.• Successfully announced the winners of the 2021 AccountingWEB Software Awards to a network of UK accountants and bookkeeping professionals.

Amsterdam, North Holland, Nl

Led the strategic marketing for a portfolio of over 80 Chemistry journals.• Analysed, evaluated, and reported on the success of all journal marketing campaigns to editors and publishers, informing the 2022 marketing plans.• Designed a series of dynamic multi-step email campaigns to attract new article submissions from authors with access to institutional research funding in Europe. • Collaborated with a marketing agency to develop the branding, copy, and digital marketing assets for the launch of a new scientific journal, Tetrahedron Chem. • Coordinated, monitored, and analysed the social media marketing activities for multiple social media accounts on Twitter, Facebook, and LinkedIn (using Hootsuite), to drive engagement and grow audience share.

Bristol, England, Gb

Moved to the new position of Open Access Marketing Executive in January 2018. Responsible for the marketing strategy and promotional activity for all IOP Publishing gold open access journals, including the launch of several new titles.• Led the development of the marketing strategy, campaign planning, and launch of eight new open access scientific journals, including, JPhys Energy, JPhys Materials, and JPhys Photonics, between 2018-2021.• Successfully organised a focus group to evaluate competitor marketing collateral and propose improvements to IOP Publishing marketing resources to the senior leadership team.• Launched a campaign communicating the IOP Publishing vision for ‘Open Physics’, to help improve accessibility, transparency, and inclusivity for authors publishing in the physical sciences.• Delivered a multimedia content marketing campaign for ‘Open Access Week’ in 2019, featuring video interviews, blog posts, and a webinar discussing the latest publishing initiatives.• Presented and trained marketing colleagues on creating successful advertising campaigns on Twitter, Facebook, and LinkedIn.• Prepared and presented annual journal marketing reports and future marketing plans to international Editorial Boards and society partners.

Bristol, England, Gb

Marketing Executive on the Content and Engagement Marketing team, responsible for campaign planning and strategy on the Atomic & Molecular, Applied Physics, and Optical Physics journals portfolio. • Developed a series of marketing activities to increase awareness and use of the IOP-Editage editing and translation service; focussing on growing service related revenue in China and Latin America.• Supported the growth and development of Quantum Science and Technology, in its second year of publication, helping to exceed submissions and usage targets.• Provided marketing support for IOP colleagues in Beijing and Tokyo offices for APAC partner journals.• Coordinated marketing activities to celebrate the 10th Anniversary of Applied Physics Express, a major revenue journal with a key society partner, the Japan Society of Applied Physics. • Presented on ‘Exploiting Social Media’ at the 2017 IOP Publishing annual publishing conference, giving staff guidance on how to use Twitter and LinkedIn in an effective professional capacity.• Organised a successful content marketing campaign around the 2017 Nobel Prize for Physics.

Milton Park, Abingdon, Oxfordshire, Gb

Promoted to Marketing Executive in 2013 with responsibility for devising global marketing objectives and strategy, and planning and implementing a range of marketing activities, for a portfolio of 65 Geography, Earth and Environmental Science journals worth over £2.8m in annual revenue.• Planned, researched and executed targeted several multi-channel journal content marketing campaigns, generating over 167k article downloads towards 2015 portfolio usage.• Tracked, measured and evaluated the performance of all journal marketing activities and campaigns against agreed KPIs, in order to inform and improve future marketing strategy.• Managed the journal marketing strategy for several key academic society partners, including Natural History Museum London, the Royal Society of New Zealand, and many more.• Created, tested, launched and analysed over 90 journal e-marketing campaigns in 2015, attracting above average email engagement.• Planned, published and monitored social media marketing activities across multiple social media profiles on Facebook and Twitter including, @tandfearth and @tandfenviro.• Promoted portfolio marketing campaigns using paid search advertising on Google Adwords and social media advertising on Facebook and Twitter. • Prepared and launched regular press releases on new topical research articles to national and international journalists, bloggers and global news aggregators.• Built bespoke marketing campaign webpages on a CMS, to repackage and promote content into topical article collections.• Managed a portfolio marketing budget of £22k, recording and monitoring all marketing spend.• Coordinated the booking and presence of Taylor & Francis at over 10 large global academic conferences annually, and organised several events and drinks receptions.• Prepared comprehensive marketing plans and strategy for new Taylor & Francis journals, and collaborated with colleagues on prospective journal commissioning proposals.

Milton Park, Abingdon, Oxfordshire, Gb

Promoted to Senior Marketing Coordinator in August 2012. Responsible for assisting with all marketing and promotional activities for a list of 90 Politics, International Relations and Strategic Studies (PIRSS) journals.• Planning, researching and executing a series of successful integrated direct and digital marketing campaigns for the PIRSS team, generating a significant increase in full-text article usage.• Managing the journal-level marketing for a portfolio of 5 peace studies titles.• Analyzing and interpreting journal-level usage, citation and subscription data, to produce clear and concise marketing reports and present them at editorial boards meetings.• Liaison with external journal editors and societies, and Taylor & Francis marketing, editorial and production colleagues based across the world, to facilitate collaborative marketing activities.• Researching, attending and promoting the PIRSS journals portfolio at academic conferences in the UK and overseas.• Creating and launching portfolio e-marketing campaigns and monthly email bulletins, updating journal homepages and subject news pages, and devising follow-up marketing activities.• Researching, designing and producing portfolio marketing materials (adverts, leaflets, postcards, showboards, banners, catalogues) with external designers and printers.• Recording marketing expenditure accurately, on a team and a journal level, in a central finance database in order to effectively manage budgets, and report monthly spend to senior management.• Coordinating and monitoring the promotion, engagement and analysis of PIRSS journal content across multiple social media channels on Facebook and Twitter.• Delivered a presentation on the use of QR Codes in journals marketing to internal marketing colleagues and at an external industry seminar for the Association of Learned and Professional Society Publishers.

Milton Park, Abingdon, Oxfordshire, Gb

Responsible for assisting with all marketing and promotional activities for a list of 90 Politics, International Relations, and Strategic Studies (PIRSS) journals.

Hoboken, Nj, Us

Provided full administrative support to the Life Sciences editorial team, coordinated all journal payments and invoices, and liaised with colleagues from other departments to facilitate effective client management.• Coordinated the process of annual accounts, annual reports, title budgeting and journal pricing for 150 Life Science titles; liaising with the finance and marketing teams on queries and scheduling.• Fostered improved communication and dialog across the global Life Sciences division and with colleagues across the business following Wiley-Blackwell merger. • Proofread and checked all new manuscripts submitted to two microbiology titles on a daily basis.• Advised authors of submission queries and made corrections to manuscripts and metadata as required.• Created an editorial payments database, used across all EMEA divisions to manage royalty, honoraria and expenses payments throughout the fiscal year.• Setup contract management workflow with senior managers for handling all new Life Science contracts.

London, Gb

Responsible for managing all Society of Young Publishers (SYP) activities in Oxford, organised society events, coordinated all marketing and publicity, increased society membership, and co-managed the society budget.• Planned and managed the 2009 SYP Conference, attended by 200+ delegates at Oxford Brookes University. Over 30 speakers took part, with workshops and seminars discussing ‘The Impact of Publishing on Society’. Raised over £3000 to be reinvested in future industry events.• Co-organised a project with partners from across the publishing industry to write, edit and publish a full length fiction book within 24 hours.• Raised the profile of the SYP in the Oxford area. Established links with several large publishers and academic institutions.• Represented the SYP at industry events and at London Book Fair. • Managed and directed the work of a committee of 12 volunteers.

London, Gb

Administered over 1300 MOD civilian personnel based overseas, managing approximately £1.4m of salary payments across the financial year.• Engaged in regular communication with customers, HR units and welfare officers to resolve pay enquires. Resolved 100% of written enquiries and 89.5% of telephone enquiries, exceeding PPPA corporate targets.• Verified and recorded hundreds of changes in personnel salaries every month, including expenses, overtime, voluntary deductions and absence reports.• Identified and reported some potentially costly flaws with the annual pay award to the pay management.

Upper Second; 2.1, International Politics And English

Wset Level 2 Award Wines And Spirits, Wine Steward/Sommelier