Alan Campbell Email & Phone Number

Pietermaritzburg, Kzn, Za

South Africa

Cape Town Area, South Africa

Next Level Marketing provides tailored business solutions that establish in-house marketing capacity, define strategic marketing direction, develop brand potential and deliver customer focused communication campaigns.

South Africa

Key duties and responsibilities:Develop a marketing and brand development strategy aimed at increasing general brand and product awareness.Translate the marketing strategy into a marketing plan and ensure the marketing plan remains current. Develop and maintain marketing plans for the relevant hotels and resorts portfolios. Translate knowledge of the market into key insights to ensure relevant key messages and marketing and communication strategies. Execute the marketing plan across all mediums, direct marketing, digital, ATL/BTL and promotions/events working with the relevant agencies and business units. Evaluate all campaigns and projects. Track trends and use insights to improve effectiveness and efficiency of marketing. Collaborate with the outsource partners and agencies to optimize the effectiveness of marketing, communications and PR. Effectively manage the marketing budgets, tracking spend against budget. Support General Management team in developing ad-hoc marketing material using marketing resources (e.g. the studio). Integrating central marketing and marketing activities controlled by product area. Support delivery of business unit objectives. Develop e-commerce platform supported by a comprehensive online marketing strategy including: content marketing and social media strategy, Google AdWords and Display Network campaigns; and Online Travel Agency optimization.

Western Cape, South Africa

Joined Pro Range(Pty) Ltd during the completion of its sale to the Cullinan Van Gass family trust as Regional Sales Manager. Concluded naming rights sponsorship and re-branding of The Vodacom Golf Villages 1st September 2005. Appointed Regional General Manager in 2006. Appointed Chief Executive Officer in 2007. In 2007 launched the Vodacom Kids Village and Western Cape based PlaymoregolfSA with Vodacom programmes. Restructured Pro Range (Pty) Ltd in 2008 and moved into the role of New Business Development Director in order to diversify Pro Range (Pty) Ltd holdings. 2008 - 2010: Launch ADI Africa, PMM and Vodacom Direct Western Cape. 2010: Vodacom Naming Rights sponsorship ends. 2011: Launch Motion Fitness with a view for expansion through the health club market. 2012: Moved into the role of Sales and Marketing Director to solidify income across the various business units. Restructured Pro Range (Pty) Ltd to a flatter management structure in 2013 - assuming a more non-executive role.

N1 City, Western Cape, South Africa

Managed Sales Team of 5 Staff Members • Recruiting of Sales Staff by means of Head Hunting • Training of New Sales Staff • Assisting Staff with sale closing • Provides Sales Leadership to ensure that Sales Budget was achieved on a monthly basis • Performance Managed Sales Staff Compiling of Sales Stats on Excel based on: • Sales Staff Diaries • Activity Sheets • Daily Sales Established, monitored and analyzed the sales budgetCo-ordinating of:• Promotions• Events • Corporate PackagesImplemented Multiple Local Marketing Initiatives with: • Tygerberg Radio• Smarties • South African Wrestling Association

Western Cape, South Africa

Developed Training Programs for: • Preliminary (Induction) • Sales Teams • Management Facilitated Training for: • Preliminary (Induction) for all new staff – Regionally • Sales Teams • Management Created, designed and Implemented Product and Sales Process for: • Planet Kids • Body-for-Life Ensure that training strategy is in place and executed based on the training needs prioritization

Postgraduate Diploma In Business Management, Nqf8

Completed Cum Laude

Bachelor Of Laws (Llb), Law, 1St Year - Dnc

Matric Exemption, Grade 12

English Afrikaans Mathematics Science History Geography

Grade 7

Head Prefect House Captain