• ELIANTO Makeup is a cosmetics, perfume, and skincare company with a 19-year history.• Led the oversight of operations for 60 outlets nationwide, including Shop, Kiosk, Booth, Road Show, and consignment Counter, ensuring alignment with company objectives.• Developed and executed comprehensive sales and marketing strategies, breaking down monthly targets into achievable goals and collaborating closely with the marketing team to plan promotions and advertising campaigns.• Implemented effective manpower management practices, controlling costs, and planning incentive programs to enhance staff performance and motivation.• Strategically managed inventory levels to meet demand fluctuations, minimizing goods loss rates and optimizing stock allocation during peak and low seasons.• Achieved a double-digit increase in overall sales within the first year of tenure through strategic initiatives and proactive sales management.• Spearheaded the expansion of market presence in East Malaysia, overseeing the establishment of multiple outlets in Kuching, Miri, Sabah, and upcoming in Bintulu and Brunei.• Played a pivotal role in site selection, negotiation with shopping malls, and supervision of renovation projects, ensuring timely and successful store openings.• Fostered strong relationships with key stakeholders, including suppliers, landlords, and mall management, resulting in improved collaboration and business outcomes.

• GOGGLES Marketing Sdn. Bhd is a fashion company with a 36-year history.• Managed consignments counter operations across multiple locations, meticulously analyzing sales data and setting weekly targets to drive performance and meet revenue goals.• Developed and maintained E-commerce platform, conducting thorough market research and implementing strategies to enhance online presence and drive sales growth.• Coordinated promotional campaigns from inception to execution, including product selection, photo shooting, and creation of compelling online content to engage customers and drive conversions.• Ensured exceptional customer service through prompt response to inquiries, efficient order processing, and resolution of customer concerns, resulting in high levels of customer satisfaction and loyalty.• Managed advertising budget effectively, tracked performance metrics, and conducted regular analysis to optimize return on investment (ROI) and maximize profitability.

• NICOLE Collection Sdn Bhd is a fashion company with a 38-year history.• Directed sales operations for consignment counters in diverse regions, including East Malaysia, Brunei, and East Coast, implementing innovative sales and marketing strategies to achieve sales targets and increase brand visibility.• Negotiated contracts with department stores and established strong partnerships with key stakeholders to expand business reach and drive revenue growth.• Developed and executed advertising and promotional initiatives to raise brand awareness and stimulate consumer demand, leveraging both traditional and digital marketing channels.• Conducted rigorous inventory management practices, monitoring stock levels, analyzing sales trends, and optimizing product assortment to ensure optimal inventory turnover and minimize obsolescence.• Provided leadership and training to sales teams, fostering a culture of excellence and continuous improvement, resulting in enhanced productivity and performance across all sales channels.