Alan Chu Email & Phone Number

San Francisco, California, US

At TrueClick, performance marketing is our DNA. We scale customers for our clients profitably through Social Media Advertising, Search Engine Marketing and consulting to improve their customer funnel.We take on the work of growing customers at an efficient cost per acquisition so clients can focus on what they do best: creating an amazing product, app, or.

Philadelphia, Pennsylvania, US

We are performance marketers toiling at the intersection of innovation, creativity, data and technology. We deliver exceptional results by building a true partnership with our clients that enables us to learn what makes their businesses work — and how we can help them work even better.

South San Francisco, CA, US

• Oversaw the strategy, performance, budget and management of all online media to drive new customers to Tobi.com.
• Designed and executed a multi-channel growth strategy with rigorous experimentation, successfully tripling the company's revenue.
• Launched a new affiliate program which quickly grew into one of the top programs on the entire affiliate network.

South San Francisco, CA, US

• Tobi is an online fashion boutique serving customers in over 100 countries. This is a time of enormous opportunity for Tobi as we are at 300 employees, growing rapidly, and building what’s next in fashion retailing..
• Developed strategies to convert site visitors into customers, ensuring a seamless user experience andhigher engagement.
• Revamped the site registration flow, achieving a 38% boost in registration rates and a significantreduction in email complaints.
• Collaborated with the internal media team to enhance online campaign performance, tailoring programs and features for each specific traffic source.

New York City, New York, US

• Ampush launched in 2009 with a simple vision of helping advertisers find new customers online. We combine intelligent media sourcing with algorithmic-based matching to connect students with degree programs that give.
• Established and managed a new internal call center channel for the online education vertical, resulting in animmediate surge in enrollment rates and increased client budgets across the board.
• Oversaw all marketing for the call center channel, encompassing mobile landing pages, click-to-call, affiliateinbound programs, and publisher partnerships.
• Managed an extensive affiliate network of third-party call center vendors, fulfilling over a third of our totalbudget.
• Cultivated strategic partnerships, securing additional budgets for the education vertical.

• Adchemy is a SaaS company that makes beautiful marketing software for the enterprise and is driving breakthrough innovation in paid search with entity ads. Listed by The Wall Street Journal as one of the top 50.
• Specialized in the for-profit education and mortgage refinance verticals.
• Built strategic publisher relationships to drive growth within the call center channel.
• Amplified call center channel revenue by 4x and achieved the company's highest education enrollment rates.
• Oversaw call center operations, encompassing vendor management, script creation, training material development, and process optimization.

US

• Managed and expanded online media buys across diverse business units, ensuring cohesive branding and audience targeting.
• Identified and fostered both new and existing advertiser and publisher partnerships, elevating Education as the predominant vertical.
• Analyzed campaign performance metrics and swiftly implemented changes to enhance profitability.

US

• Developed and executed product strategies, roadmaps, and product releases to align with business goals and user needs.
• Led product initiatives focused on site optimization, end-user conversion, and implemented aggressive multi-variant testing strategies.

US

• Collaborated with the Marketing Manager and design team to design and implement marketing tests, targeting increased customer adoption and optimized economics.
• Set test objectives and scenarios, analyzed campaign outcomes, and delivered actionable recommendations derived from insights.

US

• Adteractive is an online advertising company focused on lead generation for its clients. Adteractive manages interactive customer acquisitions and billing clients for each new prospect on a performance basis. It serves.
• Oversaw and nurtured relationships with current and prospective affiliates, ensuring consistentcommunication, problem resolution, and performance optimization to meet revenue goals.