Adriana Landaverde Email and Phone Number
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I am a strategic and commercially-minded global Product Leader and Advisor, with a proven track record of delivering exceptional value at startups and scale-ups in Silicon Valley, Europe, United Kingdom, and Latin America. My extensive experience has led to three successful company exits, including Trulia (IPO and acquired by Zillow), Nutmeg (acquired by JP Morgan), and Tiny Prints (acquired by Shutterfly).As a Product Leader, I have been driving innovation since 2008, working across diverse industries such as Proptech, Fintech, and Travel. I possess expertise in various business models, including SaaS, Marketplaces, and eCommerce. My ability to identify patterns and understand the core fundamentals of businesses, regardless of the industry, has been pivotal in achieving success.I thrive as a Product Leader at Series B or later stage startups that have found Product-Market Fit (PMF) and are poised for Product-Led Growth. Simultaneously, I actively contribute as an advisor to promising early-stage founders, assisting them in shaping their products and processes.Completing my Stanford GSB MBA, I bring a unique blend of education and practical insights to every endeavor. Born and raised in El Salvador, I embrace diverse perspectives and foster a collaborative approach to problem-solving.If you're interested in exploring potential collaborations, discussing innovative product strategies, or simply connecting, feel free to reach out. Thanks for taking the time to read my profile!
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Founder And Fractional Chief Product OfficerFabrica ConsultingBarcelona, Ct, Es
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Product Consultant | Product AdvisorAdland.Tech Dec 2019 - PresentI am helping companies with their immediate product needs. Some of the companies I've worked with:• Product Advisor at SharpLaunch https://www.sharplaunch.com/ • Interim Head of Product at HER App https://weareher.com/• Interim CPO at Propelle https://propelle.io/
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Product AdvisorUpfront Mar 2024 - PresentNew York, Ny, Us -
Product AdvisorPropi Aug 2023 - Present -
Founding MemberSidebar Jul 2023 - PresentSan Diego, California, UsSidebar is a highly vetted network that harnesses the collective power of the world's top professionals, propelling each other toward extraordinary success. -
Interim Chief Product OfficerJamesedition Jun 2022 - Aug 2023Amsterdam, Nordholland, NlJamesEdition is the world’s largest luxury marketplace to service the needs of High-Net-Worth Individuals (HNWIs) in life's most valuable personal transactions.• Spearheaded the creation of a top-tier new subscription level for Real Estate agencies, projected to boost average revenue per subscriber by 30%.• Pioneered a new revenue stream by facilitating connections between private sellers and agencies, resulting in an estimated 15% increase in overall revenue.• Achieved a remarkable 26% surge in buyer-to-seller connections through the implementation of conversion rate optimization experiments, while also supporting Marketing with their top SEO initiatives. -
Fractional Chief Product OfficerClim8 Invest Dec 2019 - Jul 2021London, London, GbClim8 Invest App enabled users to invest in a curated portfolio of companies making a positive impact on climate change.• As a key member of the leadership team and the first product hire, I played a pivotal role in defining and building the first MVP for the Clim8 App. The app successfully launched on iOS and Android and, 6 months after launching, Clim8 had reached 6K+ subscribers with a rating of 4.9/5 stars.• During my tenure, the company experienced exponential growth, expanding from 4 to 30 team members and successfully raising ~$9M through 3 crowdfunding campaigns.• Recruited and led a team of 7 team members across Product, Product Design, Customer Support and Data. Additionally, I started building the Engineering team by recruiting the Head of Engineering. -
Vp Product ManagementPollen Oct 2018 - Nov 2019London, London, GbPollen was a B2B2C marketplace that allowed GenZ influencers to share the best experiences in life with friends.• Owned the digital transformation for the Travel vertical, integrating and consolidating the user experience across 6 acquired tour operators in the US and Canada, while streamlining internal tools and processes.• Led the entire Product team and expanded it from 3 to 7 members based in London and Los Angeles. -
Head Of Product ManagementNutmeg Jan 2016 - Sep 2018London, GbRecently acquired by JP Morgan, Nutmeg was the first and largest robo advisor in the UK serving over 100k customers.• Led the overall Product Strategy and successfully managed the entire lifecycle of 3 financial products (ISA, Lifetime ISA, and Pensions). During my tenure, the company experienced a remarkable 5x growth in their assets under management, accompanied by a substantial increase in their customer base.• As a strategic partner to the HMRC, Introduced the Lifetime ISA product, resulting in a 20% increase in customers.• Implemented a new investment strategy called “Fixed Allocation” portfolios, along with a new pricing strategy.• Rebuilt the Product team from the ground up post re-organization in April 2016. Recruited and managed 6 product managers (mid and senior level). Revamped Nutmeg’s product culture by implementing world-class product delivery practices, restoring key stakeholder relationships, and establishing a solid working process with Engineering leads. -
Group Director Of ProductEdreams Odigeo May 2014 - Dec 2015Barcelona, Es• Recruited by eDreams Odigeo CMO/ co-founder to assist the Marketing product strategy and roadmap.• Spearheaded conversion rate optimization for SEO/SEM landing pages, resulting in a 20% increase in conversion and improved Google quality score leading to reduced CPC.• Pivotal in driving the transformation from Waterfall to Kanban software delivery. -
Director Product Management, Business ServicesTrulia Jul 2013 - Mar 2014San Francisco, Ca, Us• Member of the Revenue committee together with the CEO, COO, CFO and other senior members, with direct ownership on Customer Retention.• Defined the Customer Retention product roadmap. Led a product team (Analytics, UX, Software Engineers and QA) in charge of the execution of the roadmap.• Launched Trulia Seller Ads -
Senior Product Manager, Business ServicesTrulia Oct 2011 - Jul 2013San Francisco, Ca, Us• Owned the lead generation experience at Trulia on web and mobile: connecting consumers to Real Estate agents who help them find their dream home. • Appointed by the COO as Retention Czar: Own revenue and subscriber retention of Trulia's paid web and mobile products.• Launched Trulia Mobile Ads, a lead generation product that leveraged Trulia mobile apps usage.• Ideated and implemented lead management features for Trulia’s Mobile app Real Estate Agent experience. • Launched Instant Leads, a Twilio-powered functionality to help Real Estate professions turn more online leads into clients.
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Product Manager, Business ServicesTrulia Sep 2010 - Sep 2011San Francisco, Ca, Us
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Product ManagerTiny Prints Jul 2009 - Jun 2010Sunnyvale, Ca, Us• Owned direction and execution of website content and merchandising strategy. Generated a 15% increase in user conversion by successfully managing 2009 Holiday Tiny Prints campaign. -
Product Management Intern - Expedia North AmericaExpedia Jun 2008 - Aug 2008Seattle, Wa, Us• Defined business requirements for Search Engine Optimization (SEO) project for Hotels in Expedia North America. Expected 3 year NPV of $29.5 M -
Senior Analyst - Strategic Development GroupTaca (Merged With Avianca) Nov 2003 - Jul 2007San Salvador, San Salvador, SvSDG was an internal project-based consulting group led by former Bain consultants, reporting directly to the President and CEO. • TACA’s project manager for implementation of Lufthansa Systems’ Netline Crew, increasing crew productivity and delivering $4.9MM annual savings • Oversaw re-launch of on-board food service, which resulted in a 15% improvement in customer on-board satisfaction• Improved customer satisfaction by >50% through redefinition of customer experience in Airports • Created financial valuation model to assess Airbus fleet purchasing for Volaris, new Mexican carrier co-owned by TACA
Adriana Landaverde Skills
Adriana Landaverde Education Details
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Stanford University Graduate School Of BusinessGeneral -
EsenBusiness And Economics
Frequently Asked Questions about Adriana Landaverde
What company does Adriana Landaverde work for?
Adriana Landaverde works for Fabrica Consulting
What is Adriana Landaverde's role at the current company?
Adriana Landaverde's current role is Founder and Fractional Chief Product Officer.
What is Adriana Landaverde's email address?
Adriana Landaverde's email address is ad****@****ail.com
What is Adriana Landaverde's direct phone number?
Adriana Landaverde's direct phone number is +141540*****
What schools did Adriana Landaverde attend?
Adriana Landaverde attended Stanford University Graduate School Of Business, Esen.
What are some of Adriana Landaverde's interests?
Adriana Landaverde has interest in Poverty Alleviation, Environment.
What skills is Adriana Landaverde known for?
Adriana Landaverde has skills like Product Management, Business Strategy, Product Marketing, Cross Functional Team Leadership, Online Advertising, Entrepreneurship, Web Analytics, Mobile Devices, E Commerce, Marketing, Management, Leadership.
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