Adriana Landaverde Email & Phone Number

Barcelona, CT, ES

• I am helping companies with their immediate product needs. Some of the companies I've worked with:
• Product Advisor at SharpLaunch https://www.sharplaunch.com/
• Interim Head of Product at HER App https://weareher.com/
• Interim CPO at Propelle https://propelle.io/

New York, NY, US

San Diego, California, US

Sidebar is a highly vetted network that harnesses the collective power of the world's top professionals, propelling each other toward extraordinary success.

Amsterdam, Nordholland, NL

• JamesEdition is the world’s largest luxury marketplace to service the needs of High-Net-Worth Individuals (HNWIs) in life's most valuable personal transactions.
• Spearheaded the creation of a top-tier new subscription level for Real Estate agencies, projected to boost average revenue per subscriber by 30%.
• Pioneered a new revenue stream by facilitating connections between private sellers and agencies, resulting in an estimated 15% increase in overall revenue.
• Achieved a remarkable 26% surge in buyer-to-seller connections through the implementation of conversion rate optimization experiments, while also supporting Marketing with their top SEO initiatives.

London, London, GB

• Clim8 Invest App enabled users to invest in a curated portfolio of companies making a positive impact on climate change.
• As a key member of the leadership team and the first product hire, I played a pivotal role in defining and building the first MVP for the Clim8 App. The app successfully launched on iOS and Android and, 6 months after.
• During my tenure, the company experienced exponential growth, expanding from 4 to 30 team members and successfully raising ~$9M through 3 crowdfunding campaigns.
• Recruited and led a team of 7 team members across Product, Product Design, Customer Support and Data. Additionally, I started building the Engineering team by recruiting the Head of Engineering.

London, London, GB

• Pollen was a B2B2C marketplace that allowed GenZ influencers to share the best experiences in life with friends.
• Owned the digital transformation for the Travel vertical, integrating and consolidating the user experience across 6 acquired tour operators in the US and Canada, while streamlining internal tools and processes.
• Led the entire Product team and expanded it from 3 to 7 members based in London and Los Angeles.

London, GB

• Recently acquired by JP Morgan, Nutmeg was the first and largest robo advisor in the UK serving over 100k customers.
• Led the overall Product Strategy and successfully managed the entire lifecycle of 3 financial products (ISA, Lifetime ISA, and Pensions). During my tenure, the company experienced a remarkable 5x growth in their assets.
• As a strategic partner to the HMRC, Introduced the Lifetime ISA product, resulting in a 20% increase in customers.
• Implemented a new investment strategy called “Fixed Allocation” portfolios, along with a new pricing strategy.
• Rebuilt the Product team from the ground up post re-organization in April 2016. Recruited and managed 6 product managers (mid and senior level). Revamped Nutmeg’s product culture by implementing world-class product.

Barcelona, ES

• Recruited by eDreams Odigeo CMO/ co-founder to assist the Marketing product strategy and roadmap.
• Spearheaded conversion rate optimization for SEO/SEM landing pages, resulting in a 20% increase in conversion and improved Google quality score leading to reduced CPC.
• Pivotal in driving the transformation from Waterfall to Kanban software delivery.

San Francisco, CA, US

• Member of the Revenue committee together with the CEO, COO, CFO and other senior members, with direct ownership on Customer Retention.
• Defined the Customer Retention product roadmap. Led a product team (Analytics, UX, Software Engineers and QA) in charge of the execution of the roadmap.
• Launched Trulia Seller Ads

San Francisco, CA, US

• Owned the lead generation experience at Trulia on web and mobile: connecting consumers to Real Estate agents who help them find their dream home.
• Appointed by the COO as Retention Czar: Own revenue and subscriber retention of Trulia's paid web and mobile products.
• Launched Trulia Mobile Ads, a lead generation product that leveraged Trulia mobile apps usage.
• Ideated and implemented lead management features for Trulia’s Mobile app Real Estate Agent experience.
• Launched Instant Leads, a Twilio-powered functionality to help Real Estate professions turn more online leads into clients.

San Francisco, CA, US

Sunnyvale, CA, US

• Owned direction and execution of website content and merchandising strategy. Generated a 15% increase in user conversion by successfully managing 2009 Holiday Tiny Prints campaign.

Seattle, WA, US

• Defined business requirements for Search Engine Optimization (SEO) project for Hotels in Expedia North America. Expected 3 year NPV of $29.5 M

San Salvador, San Salvador, SV

• SDG was an internal project-based consulting group led by former Bain consultants, reporting directly to the President and CEO.
• TACA’s project manager for implementation of Lufthansa Systems’ Netline Crew, increasing crew productivity and delivering $4.9MM annual savings
• Oversaw re-launch of on-board food service, which resulted in a 15% improvement in customer on-board satisfaction
• Improved customer satisfaction by >50% through redefinition of customer experience in Airports
• Created financial valuation model to assess Airbus fleet purchasing for Volaris, new Mexican carrier co-owned by TACA

Mba, Business Administration And Management, General

Bs, Business And Economics