Alan Davis Email & Phone Number

London, Gb

United Kingdom

United Kingdom

Reporting to the group CEO: - Successfully created and delivered a group-wide brand strategy, including the completion of new brand identities for five subsidiaries across multiple markets - As part of the senior management team, advise on corporate positioning and structure to support business growth - Developed a collaborative approach with global sales teams to drive lead generation to deliver new revenue opportunities - Established a cadence… Show more Reporting to the group CEO: - Successfully created and delivered a group-wide brand strategy, including the completion of new brand identities for five subsidiaries across multiple markets - As part of the senior management team, advise on corporate positioning and structure to support business growth - Developed a collaborative approach with global sales teams to drive lead generation to deliver new revenue opportunities - Established a cadence of global communications, including overseeing the management of market-specific PR- Appointment and management of specialist third-party agencies Show less

London, England, United Kingdom

- Creation and delivery of the global B2B marketing strategy, partnering with sales teams to drive thestrategic commercial aims of the business to deepen and extend client relationships witha specific focus on North America- Manage the global B2B communication and corporate positioning strategy includingoverseeing the management of market-specific PR agencies.- Collaborate with global sales teams to evolve lead management, scoring and nurturing,and improve visibility of… Show more - Creation and delivery of the global B2B marketing strategy, partnering with sales teams to drive thestrategic commercial aims of the business to deepen and extend client relationships witha specific focus on North America- Manage the global B2B communication and corporate positioning strategy includingoverseeing the management of market-specific PR agencies.- Collaborate with global sales teams to evolve lead management, scoring and nurturing,and improve visibility of the digital marketing-attributed pipeline- Develop and execute marketing and communications plans for products and services withclearly defined and tangible value propositions - in multiple languages- Responsible for developing creative campaigns, initiatives and content to engage withprospects and clients through both online and offline channels- Support global industry conferences and events across key markets- Co-ordinate extensive end-to-end inbound content experiences - Case Studies, ThoughtLeadership, White Papers, Infographics. Show less

London, England, United Kingdom

Working alongside the co-founders of Virtus Energy (EV Charging Installation) to establish the marketing function and define the strategic direction of the business:- Advised and guided development of marketing strategy- Digital marketing and social media strategy- Initiated the production of multi-purpose content creation - Created and managed a team of freelance specialists to service the immediate business needs for impending fundraise (Seedrs platform)- Redefined and… Show more Working alongside the co-founders of Virtus Energy (EV Charging Installation) to establish the marketing function and define the strategic direction of the business:- Advised and guided development of marketing strategy- Digital marketing and social media strategy- Initiated the production of multi-purpose content creation - Created and managed a team of freelance specialists to service the immediate business needs for impending fundraise (Seedrs platform)- Redefined and delivered a brand refresh alongside relevant assets- Project managed the launch of a new fully responsive website Show less

London

- Develop innovative marketing plans for the London Region’s racing proposition, accompanied by robust budgeting, to achieve ROI through ticketing revenue.- Initiate and analyse appropriate customer research to understand the needs and views of London region’s racing customers.- Implement a Customer Relationship Management culture within London Region Marketing team, through detailed analysis of data within Microsoft Dynamics software.- Management of external agencies, including… Show more - Develop innovative marketing plans for the London Region’s racing proposition, accompanied by robust budgeting, to achieve ROI through ticketing revenue.- Initiate and analyse appropriate customer research to understand the needs and views of London region’s racing customers.- Implement a Customer Relationship Management culture within London Region Marketing team, through detailed analysis of data within Microsoft Dynamics software.- Management of external agencies, including media purchasing (ATL, BTL and digital) design, production, printing.- Lead the execution of innovative social media campaigns for use across multiple Social Media platforms.- Supply Executive Management team with planning, review and weekly status reports as required.- Provide strong leadership for Regional Marketing Exec team (x4), while developing individual’s skillset.- Drive innovative campaigns which focus on acquisition, retention and increased spend per head from all racing customers. Show less

London, United Kingdom

- Coordination and implementation of Perform’s Global brand strategy across a complex matrix organisation, including introduction of new brand architecture and divisional branding design. - Recruitment, management and integration of corporate marketing team working primarily with the Perform Group Brand, including three in-house graphic designers.- Leadership of the research, negotiation and implementation of group wide Digital Asset Management (DAM) portal. Continuing to oversee… Show more - Coordination and implementation of Perform’s Global brand strategy across a complex matrix organisation, including introduction of new brand architecture and divisional branding design. - Recruitment, management and integration of corporate marketing team working primarily with the Perform Group Brand, including three in-house graphic designers.- Leadership of the research, negotiation and implementation of group wide Digital Asset Management (DAM) portal. Continuing to oversee global adoption while delivering training across the Perform Group.- Creation, management and delivery of new corporate website to match the scale of Perform and showcase the business as a market leader within the Sports Content & Media industry. - Defined and coordination of ongoing delivery of innovative social media strategy aligning with revised company structure. - Agency management for both offline and online projects.- Assistance to senior management and other high-level stakeholders in the creation and structure of high-level Request for Proposals (RFP’s). Show less

Shoreham-By-Sea

- Identifying and driving new revenue opportunities with existing client base- Existing client relationship management- Evaluation of business processes and implementing change internally- Responsible for converting new business leads- Assisting company Director on future business strategy- Management of social media- Account management- Project planning and management- Implementing a commercial culture throughout the business

- Management and development of branding for Brighton & Hove Albion- Driving major revenue streams through a multi-channel marketing strategy, particular focus on ticket sales, retail and commercial opportunities.- Manage the creative process for club wide marketing campaigns, including non-matchday events.- Strategic co-ordination and implementation of digital marketing, including website development and management, PPC and Google/Bing search advertising, email marketing and social… Show more - Management and development of branding for Brighton & Hove Albion- Driving major revenue streams through a multi-channel marketing strategy, particular focus on ticket sales, retail and commercial opportunities.- Manage the creative process for club wide marketing campaigns, including non-matchday events.- Strategic co-ordination and implementation of digital marketing, including website development and management, PPC and Google/Bing search advertising, email marketing and social media including Facebook, Twitter, Instagram and Linkedin- Agency management (creative and print)- CRM Project management- Brand liaison with stadium sponsor, American Express for American Express Community Stadium- Budget creation and management for marketing activity throughout the organisation- Media buying for marketing campaigns, including local press and radio Show less

- Selling advertising, hospitality and sponsorship- Account management for key sponsors and commercial partners- Creation and management of marketing campaigns for variety of internal stakeholders including online and offline campaigns- Management of Business networking group with 130 local businesses- Website creation and management - Budget management

- Creation and management of marketing campaigns across the venue and online- Website management and development- Sponsorship sales and coordination, including management of two direct reports.- Responsible for sponsorship sales team- MC for race evenings- Events management including live Sky Sports broadcast and high profile charity race evenings- Budget management

Mini Mba, Management, B

Mini Mba, Brand Management

Mini Mba, Marketing

Ba (Hons), Sports Studies And Business, 2:1