Alan Dicker Email & Phone Number

Placentia, Ca, Us

Monitors and maintains the efficiency of B2B sales and operations functions in large-scale collectibles company.

Greater Los Angeles Area

Plan and execute all aspects of marketing and communications, including digital marketing (eblasts, SEO and website content), integrated marketing strategies and lead generation for association and SaaS products. Implement continuing education program, with satisfaction ratings up 25 percent under my leadership. Initiate relationships with vendors and sponsors for strategic partnerships in alignment with corporate goals, more than doubling corporate relationships and associated revenue over previous staff. Originate editorial content & marketing research surveys, & lead PR and social media direction, and have seen more than 25 percent increase in awareness of services through surveys, website & email metrics. Create and execute comprehensive communications plan including blog, newsletter; flyers and promotions.

Create and execute comprehensive communications plan for association, bringing together all previously fragmented association activity. Manage editorial content, public relations and social media community for trade association to increase brand and product awareness. Manage all aspects of digital marketing including eblasts, SEO, press releases and website content. Write marketing copy for blogs, company newsletter, flyers and other promotional materials.

Orange County, Ca

Responsible for managing all facets of public relations, editorial content and social media community for major financial lender. My duties include creating and maintaining an editorial content calendar for company blogs, social media and press releases to increase brand awareness. I manage a team of content writers for PR and marketing for websites, social media and email blasts, as well as write and distribute press releases, and create relationships with journalists to ensure response for all media inquiries. Also responsible for attaining engagement amongst social media community and influencers via organic posts and social media advertising, and setting goals and provide statistical analysis, reports and benchmarks to upper management.

Diamond Bar, California

The Specialty Equipment Market Association (SEMA) produces one of the top 10 B2B trade shows in the United States and is a world-class trade association with more than 6500 corporate members who supply products and services to the automotive aftermarket.Create and implement social media strategy for large trade association, trade show and affiliates. I am the community manager for all social media activity and editorial calendar throughout multiple channels. Implement & develop overall social media plan via organic posts & advertising to align with corporate goals. Execute editorial calendar to organize posts and lead discussions. Establish relationships with media and influencers via social media to bring B2B show to a consumer audience, with continuous year-over-year improvements in engagement, awareness (impressions), and reach.Implement editorial calendar to organize posts and lead discussions. Provide statistical analysis, reports and benchmarks to upper management. Consult members on social media-related topics. Lead interoffice cross functional social media team comprised of upper management executives. Create crisis management procedures and internal social media usage policy. Manage relationships with all levels of association (management, members) to best target messages.

Manage resources (including budget and marketing plans) to complete action items for Business Technology Committee (BTC). Specific responsibilities include consulting SEMA members on business technology tools to make their businesses run more efficiently; Monitor and direct meetings for BTC, setting priorities on all tasks; Develop BTC education curriculum at shows, webinars and other events; Promote and communicate SEMA programs to customers at events; Meet with other associations to further development of industry-specific data standards; Write articles for publications on business-technology related items.

Responsible for overseeing all content, programming and project management on award-winning web site for automotive nonprofit trade association. Other responsibilities include migration of web site from static to dynamic to improve usability; quality assurance and continuity of all SEMA web properties; Management of web site development staff, outside consultants and $150K annual budget; Consult association members on technology- and internet-related topics; and writing monthly computer/technology-related column for association publication.

Bachelor Of Arts (Ba), Business Administration And Management, General

Education record