Alan Dinnie Email & Phone Number

Perth, Western Australia

Ellis Corporate is a full service boutique business broking firm specialising in the sale of a broad range of businesses and companies.The organisation, lead by Licensee David Ellis has an uncompromising four pillar philosophy (Integrity and Ethics, Professionalism, Confidentiality and Client Fulfilment), that has underpinned the company’s excellent reputation in the business broking arena. The experienced team of business brokers have all owned or managed a broad range of successful businesses. As you would expect all brokers have sound financial skills and diverse experience in the business arena, both within Australia and overseas. The inception of Ellis Corporate began in the early 1980’s, when David Ellis (acting at the time as a accountant/tax agent and real estate agent), identified a unfulfilled need in the business community for an organisation that could provide a business brokers service as well as commercial real estate services to the Perth market. Acting on his conviction David launched Ellis Corporate in 1982.The doors of Ellis Corporate in West Leederville offices are always freely open to Western Australian business owners wishing to confidentially discuss selling their business. We also welcome prospective business owners and migrants requiring assistance in purchasing a business or real estate options.If you are ready to sell your business now, within the next 12 months or within the next 5 years, Alan Dinnie can partner with you to deliver your desired outcomes. Alan offers business owners two distinct services.Business Brokerage – selling businessesBridging the Chasm – grooming businesses for sale to achieve the sale price you want.Both of these services work well together, particularly if your timeframe for selling your business is within 5 years.

Perth Western Australia

Representing one of Australia’s most recognised companies; I assisted franchisees with site selection, fit-out, marketing and public relations to establish a new retail franchise in an inner Perth suburb. As manager, I was integral in assisting with the early stages of establishing the business, including building a profile within a defined marketing territory. Associated responsibilities included sourcing new business through lead generation strategies, networking, cold calling, applying lead conversion techniques, qualifying and writing loans for new customers.

Busselton Western Australia

Regional business consultancy providing support to businesses dealing with challenging financial and operational issues. Services offered include; relief/crisis management and business turnaround, strategy development and implementation, system and process development, ISO 9001:2000, Risk Management and OH&S.

Mining Camps Throughout Western Australia

Managed high turnover operations of taverns based on remote mine sites for an international organisation. Responsibilities included financial accountability, utilising H&L Sysnet 6 hospitality software, supervision and training of staff, initiating and developing in-house promotions, adhering to Compass Group philosophies and providing outstanding customer service. * Increased turnover by 41% whilst maintaining targeted gross profits with a structured approach to business growth.* Achieved a dramatic turnaround in service efficiency based on staff training, restructuring service areas, redesigning till layouts and relaying fridges.* Systemised operations and improved operational procedures, including the development of numerous in-house training manuals. This significantly enhanced the effectiveness of the business allowing inexperienced staff to efficiently manage the business in my absence of 7 out of 21 days.

Esperance Western Australia

Placed at the Esperance Motor Hotel; originally for a 6 week contract period that extended to an 11 month term. Implemented significant and numerous operational improvements in all areas of the business, which resulted in acknowledgement by the community as having “turned the hotel around”. Attracted local residents back to the hotel that had not patronised the establishment for up to 25 years. The improvements established a solid foundation for future development and increased profitability of the business. * Increased profitability in kitchen operations by addressing issues relating to food costs, wastage, menu selection, purchasing practices, stock control, food storage, food preparation and over-staffing.* Transformed an under-utilised, unprofitable and under-performing bistro into profitable a-la-carte restaurant. Results consistently gained were; increase in turnover by 100%+ per week ($5,500 to $12,500), increased average customer spend from $11.00 to $22.00 per person, slashed labour costs from 55% to 30% and reduced food costs from 60% to 30%. * Reinvigorated entertainment by utilising local bands and touring acts and installing an in-house entertainment system that stimulated the senses and generated a welcoming atmosphere for patrons.* Introduced a range of modern day information technology practices in a business that was still using pen and paper for correspondence, reports and promotional material.* Re-branded and remodeled the hotel facade and interior by removing the bikie/skimpie image.* Introduced a high level of professionalism to the hotel including staff training, focusing on the responsible service of alcohol and improving the overall standard of clientele.* Developed a successful advertising campaign in the press and media, which supported a comprehensive re-branding and rejuvenation of the establishment. This process heightened awareness and top-of-mind in the target market, generating an increase in sales of up to 30%.

Brisbane, Queensland

Whilst based in Brisbane, applied hospitality and marketing expertise in managerial roles as Coles Myer undertook an aggressive expansion of their hotel portfolio. Coles Myer Liquor Group is a major liquor retailer located in all mainland states with business brands including Liquorland, Vintage Cellars, 1st Choice, Theo’s and the Liquorland Hotel Group. Supported hotel leadership to maximise business performance and effectiveness in the hotel based upon pre-assigned KPIs and implement hotel business strategy and national CMLG directives relevant to the hotel environment.

Augusta Western Australia

Challenged to turnaround under-performing tourism oriented Hotel Motel. Responsibilities included financial accountability, overseeing and having a hands-on approach in day to day operations, staff management, sales, marketing and event management. The business incorporated 52 motel rooms, backpackers, café/restaurant, TAB, 3 bars, bottle-shop, function room, and employed up to 40 staff.* Significantly increased profitability through an overhaul and restructure of hotel operations. Revised staffing arrangements, addressing critical staffing issues including theft, inappropriate and excessive use of discounting, and clarifying and monitoring job performances. * Slashed overall labour costs from 25% to 11% of turnover, improved staff quality and service standards, increased gross margins by 4% in bars and bottleshop, added $15,000 to bottom line profits by introducing a zero tolerance on discounting, reduced product wastage and ullages by 50% and drastically reduced stock-take variances. * Rejuvenated a tired hotel image, improved venue visibility and broadened the clientele base; by introducing live entertainment, including top-class national and international acts.* Started café/restaurant from scratch, including appointing 2 new chefs in a very tight labour market, improving interior fixtures and appearances, and introduced a-la-carte dining; thus adding a new dimension to dining in the town. Turnover went from zero to $14,000 in average weekly takings within 4 weeks.* Increased TAB revenue by relocating TAB to Public Bar, improving client access & staff productivity.* Introduced a new level of professionalism to managing the Hotel; including developing and implementing systems, procedures and policies; thereby creating a higher, more consistent standard of service and accountability. Dramatically improved signage, menus, marketing and advertising material.

Perth Western Australia

Following acquisition by owners of this extremely run down tavern, formed part of a highly cohesive team responsible for revamping the tavern’s image and dramatically improving turnover by over 50% in 4 months. Working in collaboration with hotel management; assisted in improving the overall appearance of the premises. Personally responsible for the management of bars, restaurant and bottle-shop, staff performance and monitoring security to ensure a welcoming environment for patrons.

Kalgoorlie, Western Australia

Based at an open-cut mine in Kalgoorlie servicing and performing repairs on earth-moving equipment and associated plant.

Kalgoorlie Western Australia

Reporting directly to the Board and working closely with the Tourism WA, I was responsible for promoting the Goldfields region to state, national and international tourism markets. I developed and implemented marketing and promotions initiatives to brand the region and to stimulate awareness of the region with the aim of boosting visitor numbers to the region.* Submitted funding proposal to WATC; successfully securing $50,000 towards a cooperative television campaign. Oversaw shooting of television segment in local area and advised on creative and media planning.* Built strong partnerships with local tourism stakeholders and forged productive working relationships.* Successfully lobbied Tourism WA to promote the Goldfields region internationally; resulting in a visit by 36 Malaysian delegates who represented various inbound travel and media agencies.* Spearheaded organisational reform of Goldfields Tourism, generating renewed enthusiasm and optimism with local tourism stakeholders, and setting firm foundations for a revitalized tourism industry.

Perth Western Australia

Business development role with one of Perth’s leading day tour coach companies. As the face of the company, I called on hotels, backpackers, and other accommodation establishments liaising with concierges, tourism operators and visitor centres; to generate awareness of the company's day tours, to drive sales, maintain corporate visibility, whilst developing rapport and solid working relationships.

Perth Western Australia

Pre-Google and when the Internet and Web Development was in its infancy, this Corporate Sales role with one of Perth’s Tier 1 Internet companies augmented Tourism and Business studies at University. Duties included advising clients i.e. REIWA, Leeuwin Estate, Salitage Estate on high-end web-development services, managing a defined territory, liaising with industry leaders, developing effective relationships, and maintaining and acquiring new business clients.* Managed multiple key accounts* Established corporate alliances with Telstra key account executives

Greenwood & North Beach Outlets

Following successes at Royal George Tavern, was recruited by previous Owner to manage new Liquor Barons outlet. Appointed Manager of Greenwood Store following a successful performance at the North Beach outlet.* Greenwood Liquor Barons – top 10% of licensed stores in Western Australia (1999) and Number 1 licensed retail store in 2004.* Initiated involvement of North Beach store into Liquor Barons Banner group. This facilitated improved buying and advertising opportunities and a control of inventory levels.* Assisted in rebuilding of turnover after loss of key accounts in acquisition process. * Won Australia-wide merchandising competition – trip to Club Med.* Introduced professional retail concepts; including shelf management, pricing and store layout initiatives. * Rolled out highly successful loyalty marketing concept – contributed to higher rate of customer retention.

Perth Western Australia

Modelling roles with one of Perth's premier agencies.Roles including catwalking at fashion parades, television commercials, photographed for in-house publications, sales brochures, catalogues and appearing at sporting events and for corporate clients for their public relations (PR) and marketing activities.

Dongara & Perth Western Australia

Worked in collaboration with the owner refocusing the tavern to move from a biker market to a higher-end clientele. Improved patronage by introducing new food menu, targeting local businesses, introducing entertainment, expanding stock lines and executing competitive pricing.

Northen Wheatbelt Region, Western Australia

Undertook general farm duties on large broad-acre wheat and sheep properties in regional Western Australia.

Bachelor Of Business, Marketing And Tourism Management

Activities and Societies: Top 2% of Tourism/Marketing Graduates 4th Top Overall Marketing Graduate ~ Highest Award for Marketing Plan.

Agri-Business, Farm Management

Education and training facility situated in the Wheatbelt (approximately 100km east of Perth) providing a strong practical and theoretical.

Tertiary Admittance Examination

Boarded for 5 years at this exclusive and well respected private college based in South Perth