Developed integrated CRM plans encompassing Loyalty, Credit, Gift Cards, Direct Mail and In-Store Marketing programs across B&M and Online channels. Formed a CRM promotional cadence that supports customer, product and financial goals. Grew and maintained the AEO Customer database of more than 20M customers through the development of acquisition, retention and win-back strategies centered around lifecycle management. Established test and learn strategies around customer segmentation, offers and creative formats that drive incremental results.

Managed the overall financial strategy for the Mens Factory business which generates $100M annual sales, however I also have experience in planning Womens Apparel Tops, Bottoms, and Swimwear. Drove the Women’s Pants business to a +16% YoY increase in Fall 2013 to its largest volume level in last 5 years all while delivering on the gross margin plan. Established department level sales goals for all Mens Apparel in the Factory Channel. Developed, executed and communicated weekly, monthly and quarterly financial plans at the style and department level. Worked in conjunction with the merchandising team to review pre-season plans that tie back to the assortment as well as maximize sales and profitability. Presented weekly/monthly adjustments of merchandise plans and markdowns to the Executive team. Collaborated with the merchandising and marketing teams to develop promotional strategies and analyze promotional effectiveness to make future recommendations. Managed and oversaw the development of several associate level planners. Played a significant role in MP&A Trainee and Intern programs through classroom instruction and mentoring.

Managed a Corporate Brands portfolio of center store grocery categories comprising nearly 2,500 skus. Managed the product development process: consumer testing, packaging development, product launch support, and promotional activities. Analyzed internal and external data in order to develop recommendations for product assortments, pricing, and placement. Forecasted sales impact of promotional events and permanent price changes. Drove product improvement and introduction process through working with suppliers to identify opportunities, negotiating terms, and developing the business case.

Managed the buying of eyeglass frames, stock lenses, contact lenses, and eyewear accessories. Created custom ad hoc reports to analyze sales trend and profitability. Analyzed and forecasted promotional sales opportunities. Designed and implemented processes to ensure consistent retail pricing, product assortments, and merchandising at store level. Managed and ensured integrity of inventory data and insurance plans in Eyecare operating system. Managed relationships with vendors and team members.

Managed 3 major seasonal apparel categories totaling over $20M in annual revenue. Tested and developed the strategy for a new growth category. Produced timely reports on current business performance and trends for management. General reponsibilities included assortment selection and planning, vendor relations, ad proofing, purchase order writing, shipment tracking, and inventory management.

Performed custom ad hoc analysis in order to solve complex business problems and identify industry trends. Produced and presented reports that provided actionable information to the executive team in order to aide in tactical and strategic decision making. Established and standardized tools, templates, and processes for improving analytical capability.