Alan Steele Email & Phone Number

South Bend, Indiana Area

The North Central ISBDC creates a positive and measurable impact on the formation, growth and sustainability of Indiana's small businesses by providing entrepreneurs expert guidance and a comprehensive network of resources. Lead the organization's efforts in serving the region's established small businesses and aspiring entrepreneurs. Build collaborative relationships with other organizations within the entrepreneurial ecosystem in Elkhart, Fulton, Kosciusko, Marshall and St. Joseph Counties.Recipient of 2015 ISBDC State Star award.

South Bend, Indiana Area

Provide business counseling for established small businesses, early stage companies, and aspiring entrepreneurs across a five county region. Counseling specializations include:-Feasibility assessment based upon key pillars of money, marketability, management, motivation-Business plan development, including assistance in financial projections and narrative development-Funding, including identification of needs and evaluation of alternatives-Marketing strategy/planning, encompassing research assistance and a defined nine-step process-Strategic planning facilitation and support-Operations improvement, including benchmarking and problem identification/solving-New product/technology commercializationServed as business coach for three early stage technology companies participating in Pre-Seed Workshop, an intensive assessment process to evaluate commercialization potential.Built and maintained relationships with resource partners as the center's primary representative outside of the home county.Developed and conducted a variety of workshops/presentations including:-Business Feasibility/Launching Your Own Business (offered monthly)-Marketing; focused on strategy and plan development (offered quarterly)-Top 5 Challenges for Start-ups and Early Stage Companies-Resources for Informed Decision Making-Marketing Strategy Basics; offered as part of Kosciusko EDC Small Business Course-Cost Effective Marketing-Connecting With your Customers: Do They Know Your Story

Kalamazoo, Michigan Area

Development of new business opportunities for business to business services division. Identified and analyzed prospective diversification options, including feasibility study and business model for specialized recycling operation.

South Bend, Indiana Area

Directed contract services division providing packaging, assembly, and mailing services to area businesses. Increased revenues 22% from 2002-2006, creating substantial growth in work experience opportunities for vocational services clientele. Managed annual budget approaching $1 Million and staff of approximately 20. Started off-site program utilizing Goodwill employees and clients in customer facility. Upgraded capabilities through identification and introduction of new equipment and processes. Increased awareness of Goodwill's services offerings through enhanced marketing and broad community involvement.

Buchanan, Mi

Led sales and marketing functions for ISO9002/QS9000 registered contract packaging firm specializing in replacement parts packaging for automotive, appliance, and industrial equipment OEM's. Increased sales 42% through major account growth, new account development, and expansion into new markets. Served on company's senior management and strategic planning teams. Identified and analyzed business development and marketing opportunities outside the company's core market and region. Conducted major account sales and account management activities. Recruited and managed independent representatives to support entry into the hardware/fastener kit packaging market. Upgraded marketing communications, developed content for company's first website, and initiated company's first trade show participation.

Directed sales and marketing functions for line of natural fiber cushioning products and led company's product development efforts. Grew national account sales 26% over three-year period. Increased premium product sales from 8% to 18% of total volume via development of a new product, secured $700,000 federal contract through a new economy product, and entered erosion control industry through development of coir fiber blanket. Designed and implemented new incentive program for six person sales/customer service team. Developed new marketing materials and trade show display, and initiated advertising campaign in industry trade publications. Managed sales and marketing activities for air filtration products sold to retail, wholesale, and OEM markets via distributor network and direct sales.