Alan Wu Email & Phone Number

New York, Ny, Us

Focus on Private Equity clients and the beauty space, particularly in delivering consumer insights-driven growth strategy. Have led multiple diligences in the beauty sector across skincare, haircare, and contract manufacturing.Select examples of relevant projects include:Diligence of beauty contract manufacturer, including detailed assessment of market landscape, key success factors for the industry, customer-level business review, and perspectives on growth… Show more Focus on Private Equity clients and the beauty space, particularly in delivering consumer insights-driven growth strategy. Have led multiple diligences in the beauty sector across skincare, haircare, and contract manufacturing.Select examples of relevant projects include:Diligence of beauty contract manufacturer, including detailed assessment of market landscape, key success factors for the industry, customer-level business review, and perspectives on growth opportunitiesDiligence of leading haircare brand to identify growth opportunities in geographical and channel expansion; PE clients purchased the asset and doubled revenues in two yearsMultiple growth strategy engagements for exit diligences, developing views on market growth and landscape, paired with customer interviews to deliver insights on growth opportunities Show less

San Francisco

Philadelphia, Pa

Marketing/ Operations Joint Major and Strategic Management MajorWharton Dance Studio - VP of Choreographer and Member Relations & ChoreographerLeadership Fellow - Class of 2017Wharton 22s (men's club promoting gender pay equality) - Marketing Board

San Francisco, Ca

Chicago, Il

Oversaw pan-agency team in developing integrated marketing plans, providing strategic insights and creative messaging recommendations across channels to shape up to $8M advertising and promotions budget depending on brand.Created and maintained analysis of expected costs for all test ads, optimizing production output against an $1M budget across all brands.Led cross-functional teams for all advertising deliverables from consumer testing through to production, launching new print… Show more Oversaw pan-agency team in developing integrated marketing plans, providing strategic insights and creative messaging recommendations across channels to shape up to $8M advertising and promotions budget depending on brand.Created and maintained analysis of expected costs for all test ads, optimizing production output against an $1M budget across all brands.Led cross-functional teams for all advertising deliverables from consumer testing through to production, launching new print and online video campaigns for Alexia as well as test ads for Reddi-wip, Slim Jim, and Ro*Tel/ Velveeta. Collaborated with strategy, creative, and project management teams on creative storytelling initiative, which focused on utilizing visual presentations to sell in new concepts and ideas; initiative led to $1.4M incremental production dollars across brands. Show less

Chicago, Il

Managed execution of multi-channel McDonald’s national campaigns, serving as the primary client contact for all creative deliverables including TV, radio, online videos, social, and digital display media; spearheaded campaign that drove 18% incremental sales for Chicken McNuggets during 2014 Winter Olympics.Supervised junior account members and interns on producing all key creative materials for McDonald’s annual marketing leadership management conference, including sizzle reels, award… Show more Managed execution of multi-channel McDonald’s national campaigns, serving as the primary client contact for all creative deliverables including TV, radio, online videos, social, and digital display media; spearheaded campaign that drove 18% incremental sales for Chicken McNuggets during 2014 Winter Olympics.Supervised junior account members and interns on producing all key creative materials for McDonald’s annual marketing leadership management conference, including sizzle reels, award videos, and interactive displays.Developed and spearheaded launch of mentorship program for Account Management with support from Account Management and Human Resources department heads; the program pairs over 30 junior employees with mentors. Show less

Chicago, Il

Led execution of all digital promotions being run for the “got chocolate milk?” campaign, including a complete redesign of gotchocolatemilk.com, the campaign’s official website which receives over 50,000 visitors per month.Served as primary client liaison for day-to-day digital and promotional deliverables, leading all internal agency communications as well as both creative and promotional concept presentations for clients.Oversaw the conception and creation of a full-year… Show more Led execution of all digital promotions being run for the “got chocolate milk?” campaign, including a complete redesign of gotchocolatemilk.com, the campaign’s official website which receives over 50,000 visitors per month.Served as primary client liaison for day-to-day digital and promotional deliverables, leading all internal agency communications as well as both creative and promotional concept presentations for clients.Oversaw the conception and creation of a full-year promotional plan for “got chocolate milk?” in 2013, managing both an internal integrated team as well as agency partners to utilize a $750,000 consumer engagement budget.Managed the customer intelligence team in developing meaningful performance metrics for all programs, identifying benchmarks and key analytics showcasing how each individual campaign drove incremental milk sales. Show less

Chicago, Il

Responsible for all facets of a Back to School Facebook promotion for the Milk Mustache campaign; managed and supported all team members from creative development through program execution.Designed a $1.5M yearly budget plan for premiums and point-of-sale pieces produced for B2B partners; created a detailed cost breakdown based on 2012 costs and individual item trends to budget optimally.Initiated an overhaul of the account team’s internal legal processes by creating a new… Show more Responsible for all facets of a Back to School Facebook promotion for the Milk Mustache campaign; managed and supported all team members from creative development through program execution.Designed a $1.5M yearly budget plan for premiums and point-of-sale pieces produced for B2B partners; created a detailed cost breakdown based on 2012 costs and individual item trends to budget optimally.Initiated an overhaul of the account team’s internal legal processes by creating a new step-by-step document for executing all legal and contractual obligations between clients, vendors, agency partners, and Draftfcb Show less

Founded the first full-service marketing group at Northwestern for student groups and area businesses to fill a need for advertising experience amongst undergraduate students interested in pursuing a career in the industryMet with all clients to set quantifiable marketing goals and develop marketing strategies and campaigns for various student groups on campus ranging from the Greek community to club sports teams.

Master Of Business Administration (M.B.A.)

Bachelor Of Arts, Economics And Psychology

Activities and Societies: F & F Marketing Group Co-Founder, Dance Marathon 120 Hour Club, Camp Kesem

Master Of Business Administration - Mba

Study Abroad - Classes: Power & Politics, Your First Hundred Days, Communication & Leadership, Strategy & Impact

Political Science, Czech Culture

Education record