Alan Baker Email & Phone Number

Northville, Michigan, United States

Tenneco is one of the world's leading designers, manufacturers, and marketers of automotive products for original equipment and aftermarket customers. I’m looking forward to the great stories we’ll tell about Tenneco’s products, its iconic brands, and its amazing people who strive to be better than best-in-class every day.

Southfield, Michigan, United States

* Managed and led corporate storytelling, video production, web publishing* EMPLOYEE: Led employee comms. Led regional comms on divisional culture change initiative. Co-led employee survey, including surveying, compiling results, action planning and workstreams for improvement. Led annual employee recognition awards program* MEDIA: Led external media relations. Global lead editor for BASF’s Color Report and Automotive Color Trends Collection* LIVE EVENTS: Produced and hosted Town Hall meetings, coffee chats, skip-level meetings, and other live events for executive engagement with the global President, regional SVPs* CRISIS: Led crisis comms through long-term events like COVID-19 pandemic, supply chain shortages, weather events, and short-term events like potential union work stoppages or plant incidents* DE&I: Served as a Diversity, Equity, and Inclusion (DE&I) Champion. Supported workstreams for training and awareness of DE&I concepts and practices* SPONSOR: Executive Sponsor of employee resource group for public speaking* Supported cross-functional comms for global teams in Safety, Sustainability, Quality, Lean Manufacturing, People and Culture (HR), and Labor Affairs

Dearborn, Michigan Area

* Led the North American team for Ford’s world-class employee Communication System that is benchmarked by other manufacturers for its best practices. Used traditional and non-traditional channels to engage employees in a two-way conversation about their company and shared success, passing along company news and information*Managed and led storytelling, story mining, digital signage, online app, web publishing, live events, and other employee communication channels and initiatives* Managed 17 in-plant Communication Coaches, mentoring and coaching people spread out over nearly 30 plant locations in the U.S. and Canada* Supported cross-functional communication for global teams in Safety, Lean Manufacturing (Ford Production System), HR, and Labor Affairs*Supported communication for United Auto Workers union negotiations, leading to successful contract ratification* Successfully completed Ford’s Salaried Supervisor Institute, adding higher-level management skills* Leadership in communications and storytelling led to 3-year positive trend in annual surveys of employee engagement

Greater Detroit Area

* Led the team that created and executed a multi-platform social media strategy during the 2011 United Auto Workers union negotiations with Ford. Effort led to ratification of the UAW contract by 2-1 margin on the first vote* Created and managed storytelling for new employee website that highlighted teamwork initiatives, positive news stories, community service, and Ford product information* Managed and led storytelling, listening plans, and moderation for Facebook channels, message boards, and other social media initiatives* Team’s work was featured in The New York Times, Automotive News, Detroit Free Press, and other outlets. Reporters called it an “unprecedented openness” in negotiations, and good use of two-way conversation around issues

Greater Detroit Area

* Led team for www.crainsdetroit.com and www.DetroitMakeItHere.com (now defunct)* Edited and posted news and multimedia content* Programmed page layout and back-end interface* Developed and launched social media strategy for reporters and editors* Supported advertising with business presentations and multimedia advertorial content* Shot and edited auto enthusiast video and daily newscasts for Autoweek magazine* Efforts in content creation, better layout, and multimedia grew Crain’s website traffic 38% year-over-year in 2008, and 21% year-over-year in 2009

Toledo, Ohio Area

* Led 40-person news team, including daily editorial input, newscast construction, story development, writing, producing, talent coaching, personnel, and scheduling* Edited and posted content for wtol.com using a content management system, multimedia, and HTML programming* Produced individual daily television newscasts, elections, live events, and special projects