Alan Elsmo work email
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Alan Elsmo personal email
A senior-level change agent with a record of spurring innovation across marketing, product development, sales, and business strategy organizations in the pharmaceutical and medical device industries. Adept at leveraging ideation, design thinking, research, data analytics, and systems development skills to develop creative solutions that drive brand growth and profitability.
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FounderIronhorse Prime, Llc Mar 2012 - PresentGreater Chicago Area► Concepted multiple medical devices, including a solution for casting and stabilizing traumatized limbs, targeting military special forces for commercial development and licensing followed by the primary care market.► Secured seed funding for market research, analytics, design/components/materials research, prototyping, forecasting, and the intellectual property process.► Achieved 23 validated patents in North America, Europe, and Asia; negotiating licensing with a major U.S.-based university health system.
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Senior Specialty District Sales Manager, Metabolic DisordersTap/Takeda Pharmaceuticals Jan 2006 - Mar 2012Greater Chicago Area► Led a new, 8-member sales team covering six Midwestern states.► Outperformed all sales teams nationally in driving a 29% increase in physician awareness of new Gout diagnosis/treatment algorithms by leading a disease state awareness campaign ahead of the Urolic launch.► Developed a divisional recruiting plan, selecting 96 sales reps screened for science-based sales skills with a 93% retention rate in the first two years.► Won exclusive formulary contracts with twelve community hospitals, leading to increased sales of post-inpatient product use and an average 3% Prevacid share increase among several thousand participating physicians.
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Group Manager, Prevacid Regional MarketingTap Pharmaceuticals Jan 2003 - Jan 2006Greater Chicago Area► Recruited to lead and expand a team of Regional Product Managers (from 12 to 18), enabling the assignment of a dedicated marketing resource to each Regional Sales Manager to support a national growth strategy for the Prevacid brand.► Managing a $200M+ marketing budget, developed and produced Prevacid promotional materials, including direct mail, journals, samples, sales aids, and accompanying regulatory/medical/legal reviews.► Eliminated disparate marketing messaging and strategies at the regional level, resulting in cohesive promotional efforts that reinforced national branding, reduced compliance risk, and delivered $22M in annual cost savings. -
District Sales Manager, GastroenterologyTap Pharmaceuticals Jan 2000 - Jan 2003Greater Chicago Area► Led 14 reps covering metro Chicago and N. Indiana, defining the vision, supporting strategies, and tactical plans to rank in the top 15% of all sales teams. Received the National Achievement Award for achieving the nation’s highest Prevacid share (first team to exceed 50% share nationally).► Coached six of 14 reps to achieve Excalibur status (top 15% sales results nationally), including the nation's top producer across 1200+ sales staff, while personally producing at the Excalibur level for 3/3 years in the role.► Drove a 3% decrease in companywide turnover, saving $27M in associated annual costs, by creating retention software that illustrated the total value of compensation packages.
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Manager - New Product Development, Npd SystemsTap Pharmaceuticals Jan 1998 - Jan 2000Greater Chicago Area► Designed a C-level portfolio analytics and forecasting system enabling scenario management and gap analysis across products, indications, and formulations, resulting in the quantitative prioritization of licensing and development decisions across a $6B portfolio.► Built the first analytics-based therapeutic area plan for Gastroenterology, including line extensions, formulations (dual-pH release, fast-dissolve, pediatric), and indications (pediatrics and nighttime breakthrough) while averting a $12M malinvestment in an IV formulation.► Ideated a dual-release formulation providing GIs with the most potent acid inhibitor, Dexilant, with a $14B+ revenue stream.► Championed reducing pipeline products/formulations from 14 to 11 candidates based on safety and efficacy data, delivering $20M in annual licensing and development fee savings.
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Senior Market Research AnalystTap Pharmaceuticals Jan 1997 - Jan 1998Greater Chicago Area► Developed "one-click" desktop software to expedite reporting of Prevacid launch metrics for the CEO and executive team.► Ideated refill ratio gap analysis, causing a shift in promotional efforts to highlight maintenance of the healing label, resulting in $100MM in additional annual Prevacid revenue.
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Specialty Clinical Sales RepresentativeTap Pharmaceuticals Mar 1995 - Jan 1997Greater Chicago Area► Achieved Excalibur status by launching Prevacid to Gastroenterologists and increasing market penetration of Lupron Depot 3.75 mg to OB-GYNs.► Attained top 10% sales results by "re-deciling" prescriber analytics based on formulary approvals, leading to the concept's national rollout by TAP's SVP/Sales.
Alan Elsmo Skills
Alan Elsmo Education Details
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Management Information Systems, General
Frequently Asked Questions about Alan Elsmo
What company does Alan Elsmo work for?
Alan Elsmo works for Ironhorse Prime, Llc
What is Alan Elsmo's role at the current company?
Alan Elsmo's current role is Founder, IronHorse Prime, LLC.
What is Alan Elsmo's email address?
Alan Elsmo's email address is al****@****ast.net
What schools did Alan Elsmo attend?
Alan Elsmo attended University Of Wisconsin-Parkside.
What skills is Alan Elsmo known for?
Alan Elsmo has skills like Pharmaceutical Sales, Product Launch, Gastroenterology, Strategy, Pharmaceutical Industry, Rheumatology, Sales, Management, Leadership, Cardiology, Urology, Endocrinology.
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