Alane Marco Email & Phone Number

Atlanta, Georgia, United States

Remote

Refresh branding and look/feel for the event. Design marketing and fundraising assets (digital and print) including invitations, sponsorship brochure, and exhibition catalog, on-site signage and other day-of-event collateral.

Remote

Art directed the branding and overall look/feel/concept of the 41st Annual Columbian Ball, the museum’s major fundraising gala. Contributed to development of event theme and naming. Created visual branding, color palette, typography, key art and patterns, and materials for decor/physical execution. Created style guide for vendors and other in-house departments. Designed save the date (pdf and email), printed and email invitations, printed program guide, event map, sponsorship brochure, website header, email hero images, signage templates, giant rotunda banner and other event assets.

Remote

Design for long-form white paper report on the state of trust in American politics for nonpartisan nonprofit. I refined the existing report template and typography to improve readability, selected color palette to reflect the topic, laid out the report and incorporated the data visualizations to flow in the layout. (Note: my design partner on the project is creating the data visualizations.) Report link to be added upon publication.

Greater New York City Area

Create a full range of print and digital marketing assets for New York Times live conferences and events, including brand style guides and toolkits, printed program guides, full page print ads, banner ads, emails and social posts, as well as onsite signage, screens and credentials. Projects: first-ever Food Festival, DealBook Conference, The Times Center, New Work Summit, New Rules Summit, Cities For Tomorrow, International Luxury Conference, The 1619 Project and many more.

New York, Ny

• WIC Association of New York State, Inc. (logo and stationery)• NYC Breastfeeding Leadership Council (logo redesign)• Unexpected Theatre's "Truth Values" national tour (tour promo kit, presenters guide)• The Good Pennyworths – Early Music quartet (art direction, design and copywriting: logo/brand identity system, photo shoots, promotional kits, display ads, tour program books and flyers, press releases and media listings. Executed PR campaigns for multi-state tours: landed feature articles, interviews and featured listings in major regional news outlets, radio and magazines; social media and website updates through January 2011. As a singer with the quartet (May 2007-January 2011), researched and developed new concerts from concept to music selection and scripts; researched and wrote extensive program notes.• Personal branding for individual clients.

Greater New York City Area

Worked with Creative Directors, staff designer and clients on a variety of projects: The Mimi Awards Gala event branding (invitations, program book, banners and onsite signage), theatrical poster comps, event logo designs, custom typeface and environmental graphics.

New York, Ny

• Laid groundwork with new funding prospects that resulted in $300,000 in new project funding.• Located and researched potential new business opportunities for the company's nationally-recognized innovation programs and services to the performing arts field. • Drilled into click-thru data from company e-newsletters and website for new prospects. • Worked with Company President to strategize the company's approach; shaped written proposals to reflect each prospect's particular concerns and interests.• Wrote LOAs (including scope of work) for President's speaking and workshop engagements. • Suggested organizational infrastructure improvements that resulted in improved efficiency and long-term cost savings for administrators and program delivery staff.

New York, New York, United States

• Planned and implemented marketing strategies for annual subscription campaign and 3-4 productions per season.• Increased ticket revenue by six-fold over the course of three seasons; highest grossing period in theater’s history.• Nearly doubled average attendance and tripled subscription base through strategic pricing and targeted niche marketing.• Oversaw creative and wrote copy for all campaigns, including posters, direct mail brochures, print ads, email blasts. Standardized template for direct mail brochures.• Managed print production process from bid to press check to mailing house.• Liaised with external Press Rep and Graphic Designer and internal departments to ensure consistent branding across all media.

Nyc

• Managed office for Broadway Producer/General Manager. • Shows included David Henry Hwong's 'Golden Child' on Broadway, Donald Byrd's 'The Harlem Nutcracker' on tour and Moscow Art Theatre's U.S. Tour at BAM.

New York, Ny

• Increased gala and special events income by 25% over two years.• Managed inaugural year of individual donor benefit program; secured donations of theater tickets and created special events for donors and Board Members. • Coordinated corporate sponsorships, wrote funding proposals and coordinated grant application submissions.

New York, Ny

• Assisted Broadway General Manager. • Liaised with Ad Agencies, Marketing Promotions Consultants and Press Reps for each show to ensure consistent message and branding across all channels. • Shows included Crazy For You (B'way/Nat'l Tour); Moon Over Buffalo (B'way-Carol Burnett); Button on Broadway (Red Buttons solo show); Grand Night For Singing (Tour).

New Haven, Ct

• Managed a student theater cafe with $75K annual budget, 20-show season and staff of 30.• Careful fiscal management resulted in the first budget surplus in eight seasons.

Bfa, Graphic Design

Activities and Societies: • Awarded Best in Show, Graphic Design, 2014 BFA Senior Exhibition (FIT Museum) • Awarded Best Graphic Design.

Mfa, Theater Management

Activities and Societies: Held the following professional positions at Yale Rep as an MFA candidate: • Managing Director, Yale Cabaret •.

Education record

Activities and Societies: Supplemented Yale School of Drama training with MBA coursework in Negotiations, Managerial Leadership and Team.

Ba Honors, English Lit; Concentration In Music

Activities and Societies: Senior Voice Recital; Hollins Scholars Merit Scholarship; London Abroad Program; ODK Leadership Honor Society.

Web Design Training

HTML, CSS, Dreamweaver, HTML Email

Copywriting Workshop