Alan Reed Email & Phone Number

Los Angeles, Ca, Us

Utilizing unparalleled acumen, keen data-driven insights, branding expertise, innovative revenue, sales and growth strategies, a finger on the pulse of evolving media and content consumption trends and long-term industry relationships to create results for iconic brands such as Ford, Ubisoft, Sony, Microsoft, P&G, Unilever, Lululemon, Activision Blizzard, PepsiCo, Oakley, Levi’s, Chipotle, The Wonderful Company and ModeloAreas expertise – Business Development, Growth, Scaling, Revenue Acceleration, MarTech, Monetizing Media & Omni Channel Performance Marketing, Influencer, Social and Content Marketing, Social Retailing, Generative AI, Demand Generation, Full Sales Cycle Optimization, SaaS & Enterprise Sales Opimization, GTM strategies, Targeting, SEOCategories of Expertise - Sports, esports, gaming, adventure sports, lifestyle

Las Vegas, Nv, Us

As THE leading YouTube Channel manager for the world’s premier Esport teams (FaZe Clan, 100 Thieves, T1, Team Liquid, Cloud9, OpTic, NRG, Veloce, TSM, Dignitas) and 100’s of the top streamers, influencers and gamers, Bent Pixels connects brands and agencies with premium brand safe content, influencers, scale, reach, programmatic guaranteed deals, branded content, custom content, proprietary data-driven analytics and zero waste.

Expertise:Remote Business Communication - Internal/External, Tech/SaaS, Best PracticesBusiness Development - Revenue generation, full stack demand generation strategy, driving sales, identifying untapped revenue. acquisition/sales funnel expertise, positioning products/services in a competitive marketplace, pricing/margins sweet spots Marketing - Full stack consulting services, insight and expertise to understand the fast changing media landscape, branding strategies vs. performance based direct response marketing (KPI, ROI, CPA, CPC), campaign measurement & deploying data stacks, data-based metrics, analytics and real time optimization tools, social media platforms and strategies, influencer marketing, multi-platform campaign development, media buying/planning, branded content & storytelling, understanding the myriad of digital and non-digital advertising options and what makes sense for your business.Sales Team Optimization - hiring the best talent, onboarding, how to motivate, mentor and inspire, understand the tools and resources your team needs for success, developing and implementing merit based commission & bonus packages, CRM, Pipeline and Forecasting best practices, setting and communicating well defined goals and objectives, scheduling and implementing successful in-person and remote meetings.Start-Ups - Scaling high-performing teams in early/growth stage. Understanding of launching and growing products, managing multi-faceted sales, marketing, and operations teams, developing and enstilling company culture & best practices

San Diego, Ca, Us

With an aggregate cross-platform audience of 100M+ passionate sports fans, Officialize is transforming sports media, social and content creation by aligning brands with authentic content created from the POV of celebrity influencers and athletes including Rob Gronkowski, Odell Beckham Jr., Richard Sherman, Kirk Cousins, LeVeon Bell, Javaris Landry, Melvin Gordon, Salavador Perez and the recent signings of DJ Swearinger, Darren Sproles, Anthony Miller, Shaquem & Shaquill Griffin, Sony Michel and Vernon Davis Launched Officialize’s transformative solution based customer centric sport media, original content and influencer sales division generating a $30M weighted new business pipeline in less than 6 months.Utilized 20 years of cross-platform digital and social media sales, content monetization and social expertise to develop innovative data-driven soultion based brand partnerships, integrations, sponsored content and custom multi-platform advertising and marketing opportunities for leading Fortune 500 brands and agencies.While reporting directly to CEO, optimized the performance of sales team productivity, digital media, social initiatives, content, data analytics, revenue strategies, P&L, sales pipeline, forecasting and CRM as well as serving as the external face of the company at industry events, speaking engagements and expert panel discussions evangelizing the Officialize brand, creating a buzz and articulating the value of authentic and engaging premium content from the unique 1st person perspective of our athlete partners.

New York, Us

Develop innovative, award winning and first to market solution based advertising packages and brand partnerships, while providing sales teams with direction, motivation, strategic input and resources to prospect, pitch, negotiate and close multi-platform (digital, social, print, experiential, data driven) advertising & marketing sales utilizing TEN’s premier network of wholly owned and operated premium enthusiast media properties reaching and engaging 158M 18-34 year olds within the action sports/outdoor/adventure/automotive categoriesTEN: The Enthusiast Network includes iconic influencer enthusiast media brands such as Motor Trend, Automobile, Hot Rod, GrindTV, Surfer, Powder, Snowboarder, Transworld and many others including 100s of multi-platform social touchpoints, mobile, 60 websites, 50 print publications, 65+ events, 1,000 branded products, 00H, the world’s largest automotive VOD channel and action/outdoor/adventure sports media platform and full stack creative and production services via Studio TEN

New York, Us

Motor Trend's Truck Trend a premium multi-platform enthusiast media brand including digital, social, mobile, print, radio/podcast, events and licensing brand extensions Full P&L responsibilities, achieved profitability and exceeded budget for six consecutive years by developing value driven go to market and advertising solutions to Fortune 500 brands and agencies. Proactively identified and pursued untapped revenue opportunities, embraced evolving media trends and launched numerous profitable social initiatives developed new revenue streams and increasing audience/subscribers by millions including the Truck Trend app selected as a finalist by min's "Best of the Web" Awards.Grew TruckTrend to one of TEN’s largest trafficked and most profitable digital/multi-platform brand assets.

New York, Us

Generated dramatic exponential YOY revenue growth by creating innovative solution based and value driven multi-plarfom sponsorships and brand partnerships, increased audience, increased distribution inceased terrestrial station partners from from 74 to 123, added XM, streaming channels and launched Motor Trend Podcast

New York, Us

New York, Us

Consistently exceeded aggressive advertising sales quotas for a number of multi-platform and experiential Motor Trend Group brand assets including but not limited to Motor Trend, Truck Trend & Automobile.

Finance & Accounting For The Non-Financial Manager, Accounting And Finance

Bs, Mass Comm, Concentration In Advertising & Pr, Dean'S List