Alan Reed is a highly regarded seasoned team builder with documented success scaling and optimizing performance. His deep understanding of evolving media, marTech, CRM. AI, web3, metaverse, influencer marketing, sales, GTM and full funnel strategies has resulted in a proven track record of impressive head-turning business and revenue growth. As a charismatic change agent, Alan is as an expert interviewee and panelist, public speaker, published author and featured by The CMO Club as A Future CMO to Watch. His inclusive, collaborative management style engenders trust, develops credibility and elevates morale. A strategic vision, keen acumen and creative instincts have resulted in remarkable success in a number of high-profile leadership roles in media, advertising, content, gaming, sports and entertainment as well as the non-profit sector championing philanthropic grassroots environmental activism. As a social media and influencer marketing vanguard, Alan brings excellence in senior level multi-platform sales, planning, strategy, team building, cross-divisional management, business development, demand generation, brand partnerships, revenue optimization, custom content creation, brand integration, campaign strategy, media planning, programmatic, data analytics, AI and full service creative. Alan’s “get it done” attitude and entrepreneurial approach, stellar personal attributes and leadership skills are core to his success assembling, mentoring, and motivate top performing activity-based consultative sales teams. An excellent value based negotiator with head turning presentation skills, he brings a rare trifecta of strategic, data-analytic and creative skills that quickly establishes him as an organizational asset with the ability to provide vision, drive revenue, identify growth opportunities and take full P&L ownership.Alan considers his long term mutually beneficial relationships forged with key agency and brand side executives in numerous categories including but not limited automotive (OE and aftermarket), esports, gaming, metaverse, web3, CPG, QSR, consumer electronics, entertainment, streaming, fintech, banking, health/fitness, travel/tourism, apparel, fashion, beer/wine/spirits and direct response as one of the most rewarding aspects of his career.