Led the marketing efforts, including email campaigns, social media strategy, & influencer engagement, for fye.com & FYE retail locations across the country. • Collaborated with merchandising & marketing teams to develop a marketing calendar & schedule for campaigns promoting offers & products.• Oversaw the execution of dynamic omnichannel marketing campains leveraging social media, email, influencer, OOH, & SMS components. • Measured the effectiveness of marketing campaigns to provide analysis including reach, ROI & recommended actions for future campaigns.• Worked hand in hand with licensing to bring unique & exclusive products to market by developing targeted promotional campaigns.• Managed PR efforts, including writing press releases, reporter/influencer engagement, & scheduling press interviews.

Worked alongside the director of marketing to develop and implement cross-channel marketing and public relations initiatives for the healthcare ministry and its affiliates.•Wrote, edited, and disseminated professional messaging, including press releases, online content, social media, and internal/external communication materials.•Implemented strategic marketing plans to promote physicians, new service lines, health centers, recruitment, and events.•Managed the company's social media presence, including writing post copy, designing visuals, moderating user content, scheduling posts, reporting analytics, and controlling paid advertising. •Worked with healthcare professionals to develop informational copy for print and digital assets. •Designed on-brand graphics for print, web, and video using Adobe Creative Suite.

Responsible for the planning, coordination, and dissemination of information on City programs, services, events, and facilities. Work also included management of media relations and the development of a city-wide social media strategy. • Prepared press releases & media advisories on City news, programs, projects & events.• Handled correspondence between internal departments and public.• Created engaging social media content. (Copy,Photos,Videos,Articles,News) • Created/managed/moderated content on the City website & social media platforms and engaged with the public as a City representative.• Prepared and carried out a strategic media plan that maximizes resident and media awareness of City programs and series.• Advised elected officials on probable public relations consequences relating to shifts in existing programs and policies.

Responsible for all marketing and public relations initiatives for Via Port, which includes a 200,000 sq ft shopping mall, 25,000 sq ft aquarium, and 30,000 sq ft family entertainment complex.• Developed & executed organic and paid social media campaigns. • Led execution of cross-platform digital & traditional marketing campaigns. • Processed analytics/metrics at the corporate level to track growth and KPIs.• Oversee design/production of all printed material. (Signage, Ads, Banners, etc)• Developed quarterly and annual marketing budgets.• Established brand voice, managed editorial calendars & created on-brand copy.• Acted as liaison between outside marketing resources.• Forged relationships with local media outlets, coordinated interviews, and acted as a formal spokesperson for the company.• Wrote press releases, and answered inquiries from the press and other media representatives.

Publication that acts as a voicebox for local businesses that practice sustainable economics through their day to day actions, from buying local to purchasing fair trade supplies.

Region-specific special interest magazine focusing on trends in the Adirondack State Park.•Write feature articles and a column for each issue.•Co-write, edit, and submitted stories before publication.

•Worked closely with the editor-in-chief stories; creating calendar items; and social networking.•Wrote feature stories regarding arts and entertainment in the Adirondack region. •Gathered information through interviews and investigation; developed angle or emphasis.