Alan Fanitzi Email & Phone Number

Schenectady, NY, US

Ballston Spa, New York, US

Albany, New York, US

• Led the marketing efforts, including email campaigns, social media strategy, & influencer engagement, for fye.com & FYE retail locations across the country.
• Collaborated with merchandising & marketing teams to develop a marketing calendar & schedule for campaigns promoting offers & products.
• Oversaw the execution of dynamic omnichannel marketing campains leveraging social media, email, influencer, OOH, & SMS components.
• Measured the effectiveness of marketing campaigns to provide analysis including reach, ROI & recommended actions for future campaigns.
• Worked hand in hand with licensing to bring unique & exclusive products to market by developing targeted promotional campaigns.
• Managed PR efforts, including writing press releases, reporter/influencer engagement, & scheduling press interviews.

Amsterdam, NY, US

• Worked alongside the director of marketing to develop and implement cross-channel marketing and public relations initiatives for the healthcare ministry and its affiliates.
• Wrote, edited, and disseminated professional messaging, including press releases, online content, social media, and internal/external communication materials.
• Implemented strategic marketing plans to promote physicians, new service lines, health centers, recruitment, and events.
• Managed the company's social media presence, including writing post copy, designing visuals, moderating user content, scheduling posts, reporting analytics, and controlling paid advertising.
• Worked with healthcare professionals to develop informational copy for print and digital assets.
• Designed on-brand graphics for print, web, and video using Adobe Creative Suite.

Saratoga Springs, New York, US

• Responsible for the planning, coordination, and dissemination of information on City programs, services, events, and facilities. Work also included management of media relations and the development of a city-wide.
• Prepared press releases & media advisories on City news, programs, projects & events.
• Handled correspondence between internal departments and public.
• Created engaging social media content. (Copy,Photos,Videos,Articles,News)
• Created/managed/moderated content on the City website & social media platforms and engaged with the public as a City representative.
• Prepared and carried out a strategic media plan that maximizes resident and media awareness of City programs and series.

Schenectady, NY, US

• Responsible for all marketing and public relations initiatives for Via Port, which includes a 200,000 sq ft shopping mall, 25,000 sq ft aquarium, and 30,000 sq ft family entertainment complex.
• Developed & executed organic and paid social media campaigns.
• Led execution of cross-platform digital & traditional marketing campaigns.
• Processed analytics/metrics at the corporate level to track growth and KPIs.
• Oversee design/production of all printed material. (Signage, Ads, Banners, etc)
• Developed quarterly and annual marketing budgets.

Publication that acts as a voicebox for local businesses that practice sustainable economics through their day to day actions, from buying local to purchasing fair trade supplies.

• Region-specific special interest magazine focusing on trends in the Adirondack State Park.
• Write feature articles and a column for each issue.
• Co-write, edit, and submitted stories before publication.

Poughkeepsie, NY, US

Poughkeepsie, NY, US

Poughkeepsie, NY, US

Poughkeepsie, NY, US

• Worked closely with the editor-in-chief stories; creating calendar items; and social networking.
• Wrote feature stories regarding arts and entertainment in the Adirondack region.
• Gathered information through interviews and investigation; developed angle or emphasis.

Bachelor Of Arts (B.A.), Magazine Journalism

Associate Of Science A.S., Communication And Media Studies

High School Diploma

A.S, Communication And Media Studies