Regional Sales & Marketing, Business Development Manager (Cpg Sales)
Vevey, Ch
Managed food & beverage retail, food service, convenience store, wholesale distributor, military and broker relations for a regional dairy suppler which generated annual sales revenues of $180 million. Trained/mentored sales and merchandising staff. Reported to the Vice President of sales.• Improved sales at Albertsons corporate headquarter and regional buying offices by $8 million, using comprehensive retail industry data analysis (Nielsen, IRI scan data). • Improved regional sales by 30% at Bashas, Food 4 Less, Mega Foods, IGA Stores, 7-Eleven, and Fleming Foods, generating $12 million in annual sales revenue.• Increased regional Air Force Base commissary sales by $750K, through expanding shelf space, reducing distributors “out of stock” products, and initiating a series of marketing promotions.• Increased ice cream sales 20%, by managing regional newspaper advertising, couponing, in-store promotions and product sampling.• Achieved numerous ice cream sales awards, by maximizing product distribution, increasing shelf space and maximizing product in-store stock.