Alan Lobão Email and Phone Number
Head of Products | Group Product Manager | Product Manager (GPM) | Product Lead | Specialist inDigital Product Strategy and Innovation l Financial Services, Fintech and Payments at
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Serasa Experian
Alan Lobão's Location
São Paulo, São Paulo, Brazil, Brazil
About Alan Lobão
I am a visionary product leader with over 10 years of experience, driving growth and innovation across diverse sectors. My passion lies in transforming complex challenges into successful opportunities, and my expertise encompasses:Strategic Product ManagementVisionary LeadershipExponential ResultsCustomer-Centric SolutionsBusiness-Impacting Results:>Achieved a 300% increase in ROI for new product initiatives.>Drove a 25% increase in conversion rates>Drove 18% increase in revenue growth.>Reduced operational costs by 20% >Reduced implementation costs by 30% through strategic optimization.>Increased customer engagement by 25% Successfully led the launch of 4 new products across various sectors, capturing new market opportunities, expanding the product portfolio, and generating new revenue streams.Revolutionized the user experience with data by creating an immersive Data E-Commerce platform that transcends the limitations of static reports, unlocking unprecedented levels of engagement and insights, and enabling more strategic and informed decision-making.Elite Certifications: Product Analytics (Escola PM3), Product Growth (Escola PM3), Product Discovery (Escola PM3), Product Management (Escola PM3), OKR Certified Professional, Lean Inception Facilitator, PSM II, PSPO I, Certified Scrum Product Owner, Innovation Mgmt Professional, Design Thinking Professional, Design Sprint, EXIN DevOps Professional, AWS Cloud Practitioner, Google Analytics, Microsoft Azure Fundamentals.Proficient in Tools and Systems: Salesforce, Jira, Miro, Tableau, AWS, Azure DevOps, Mutante, Power BI, Google Analytics, Google Ads, Hotjar, Adobe Analytics, Grafana, Asana, ServiceNow, ERP Oracle, Hubspot, Adobe Target, Confluence, and many more.Languages: Portuguese (Native), English (Advanced), Spanish (Professional).Education: MBA in Project Management. Courses: Design Sprint Facilitator, Product Management Certification, Agile Methodologies.Alan Fernandes+55 11 987759219alankcp@gmail.com
Alan Lobão's Current Company Details
Serasa Experian
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Head of Products | Group Product Manager | Product Manager (GPM) | Product Lead | Specialist inDigital Product Strategy and Innovation l Financial Services, Fintech and Payments
Alan Lobão Work Experience Details
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Group Product ManagerSerasa Experian May 2023 - PresentSão Paulo, São Paulo, Brasil>Managed a portfolio of 76 credit products, with 6 Product Managers.>Achieved a 25% increase in engagement, validating the effectiveness of the new solutions.>Drove a 14% revenue increase.>Improved CSAT scores by 10 points, reflecting enhanced customer satisfaction.>Achieved a 2100% improvement in delivery time, demonstrating exceptional efficiency.>Drove a 300% increase in ROI for new products.>Implemented a modernization strategy, revolutionizing the customer experience.Transformed the user's data experience by architecting an immersive Data E-Commerce platform that transcends the limitations of static reporting, unlocking unprecedented levels of engagement and insight.>Defined and tracked OKRs, ensuring strategic alignment across all initiatives.>Transformed 70 products, migrating 58,064 clients (B2B and SME) to innovative solutions.>Led the discovery phase, creating detailed personas and segmenting the target audience.>Revamped communication, aligning the Go-to-Market strategy with Growth and Sales teams.>Developed dashboards using Power BI, Tableau, excel and Generative AI for data-driven decision-making.>Leveraged Adobe Analytics and Hotjar to optimize the entire customer journey.>Developed Design KPIs (HEART) and technical KPIs within Adobe Analytics.>Utilized Grafana for application monitoring.>Utilized ServiceNow and Salesforce for CRM.>Developed a DHM strategy, increasing profit margins and customer loyalty.>Led product roadmaps, prioritizing customer satisfaction and revenue objectives.>Optimized pricing strategies for credit products.>Leveraged agile methodologies to ensure efficient project execution.
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Group Product ManagerThoughtworks Apr 2022 - May 2023São Paulo, Brasil>Led a team of 15 professionals (7 products, 3 design, 5 data).>25% cost reduction, 10-point improvement in e-NPS.>Orchestrated product development, creating intuitive experiences.>Coordinated teams, ensuring on-time and on-budget deliveries.>Collaborated with clients and stakeholders, aligning strategies.>Developed product strategies based on data and opportunities.>Developed strategic and tactical roadmaps, focusing on the B2C user.>Defined and executed GTM strategies, monitoring the market.>Managed development and design backlogs.>Supported research with Design Research and used Generative AI.>Managed metrics and defined OKRs in line with the strategy.>Promoted an environment of exchange and feedback, valuing perspectives.>Tools: Jira, Data Studio, AWS, Figjam>I created a long-term vision, guiding the team in innovation.>Structured backlog with Gartner, market and feedback.>Developed clear product and process documentation.>Conducted quantitative and qualitative interviews, basing decisions on data.>Structured OKRs and KPIs, aligning goals with strategy. -
Head Of ProductsTake Blip Sep 2021 - Apr 2022São Paulo, Brazil>Managed 13 Product Managers and 2 Group Product Managers.>Achieved an 8% increase in new customer conversion and a 20% reduction in operational costs.>Restructured the top of the new customer acquisition funnel, optimizing the LinkedIn strategy with Hubspot, increasing top-of-funnel contacts by 15%.>Restructured chatbot templates, generating a 30% reduction in implementation costs for new chatbots.>Optimized team and project management using the Asana tool.>As Head of Products, I lead multidisciplinary teams, building conversational products with agility and a focus on the customer B2C and B2B.>Drove business impact with chatbots, boosting results and excellence.>Implemented strategic communication, promoting alignment across all squads.>Served as a focal point in crisis management, ensuring effective responses for internal and external clients.>Oversaw the product/chatbot lifecycle, ensuring excellence in scope, timeline, and quality.>Strategically allocated clients to squads, optimizing the potential of each team.>Monitored key KPIs for each client, identifying opportunities for improvement.>Supported strategic decisions with analytical data from teams and clients.>Led the Services area within the Telecom, Tech, Media, and Utilities Business Unit, ensuring high-quality delivery.>Developed the Business Unit strategy in collaboration with Product Directors.>Developed and executed OKRs for the Vice Presidency of Professional Services.>Transformed customer satisfaction survey results into tactical and strategic actions for continuous improvement.>Ensured efficient budget management, guaranteeing adequate allocation. -
Group Product ManagerClaro Brasil Dec 2020 - Sep 2021São Paulo, Brasil>Led a high-performing team of 3 Product Managers and 3 POs.>Drove a sustainable 15% revenue growth.>Spearheaded quantitative and qualitative interview processes, Product Discovery (Design Sprint and Design Thinking), and Product Delivery (Scrum, Kanban).>Championed a customer-centric approach, ensuring products met and exceeded user needs.>Meticulously planned and executed the strategic roadmap for the New Business vertical, aligning initiatives with company objectives.>Utilized tools such as Salesforce, Jira, and Miro.>Orchestrated alignment between Directors and VPs, engaging key stakeholders in critical decisions.>Guaranteed continuous product evolution, effectively addressing user and business needs.>Expertly led the planning and execution of OKRs and the quarterly roadmap, ensuring goals were consistently achieved.>Successfully launched 4 New Products across 4 diverse verticals (Claro Pré, MVNO, Geolocation, and Claro Ads), for B2C, B2B and B2B2C.>Leveraged agile methodologies to optimize product delivery, ensuring efficiency and speed to market.>Developed and implemented key performance indicators (KPIs) for products within the vertical, enabling data-driven decision-making and performance tracking. -
Senior Product ManagerItaú Unibanco Feb 2020 - Dec 2020São Paulo, Brasil>Drove an 18% increase in product revenue and a 25% growth in conversion rates.>Developed a groundbreaking new Microcredit concept to expand market presence and boost B2C product performance.>Demonstrated the effectiveness of implemented strategies.>Planned and executed the strategic roadmap for the Microcredit Product, aligning initiatives with company goals.>Led the planning and execution of OKRs and the quarterly roadmap, ensuring goals were consistently achieved.>Spearheaded quantitative and qualitative interviews, Product Discovery (Design Sprint and Design Thinking), and Product Delivery (Scrum, Kanban).>Leveraged tools such as Tableau, Jira, AWS, ServiceNow and Miro to enhance product development and delivery.>Ensured seamless alignment between Superintendents and Directors, actively involving key stakeholders in critical decisions.Results:>Guaranteed continuous product evolution, effectively addressing user and business needs.>Utilized agile methodologies to optimize product delivery, ensuring efficiency and speed to market. -
Group Product ManagerLocaweb Mar 2019 - Feb 2020São Paulo E Região, Brasil>Led a team of 22 developers and 3 TCLs in the Email and Email Marketing B2B and B2C verticals.>Contributed to a 15% increase in revenue and a 15% reduction in product incidents.>Fostered a collaborative and results-oriented environment.>Led the planning and execution of OKRs, as well as the development and implementation of roadmaps.>Ensured alignment between Managers and Directors, involving key stakeholders.>Utilized tools such as Jira, ServiceNow, Google Ads, and Google Analytics.>Developed the product culture at tactical and strategic levels.>Expanded the product culture to Engineering, UX, Marketing, Legal, Finance, and HR areas.>Created a new Email model to increase product profitability and better meet market demands.>Mapped customer needs regarding missing features in competitors, conducting a Product Discovery.>Utilized agile methodologies to optimize product delivery. -
Senior Product ManagerSantander Feb 2018 - Mar 2019São Paulo, São Paulo, Brasil>Contributed to a 7% increase in direct product conversion and a 5% growth in revenue.>Contributed to a 15% cost reduction through the efficient use of Email Marketing.>Demonstrated the effectiveness of implemented strategies.>Planned and executed the strategic roadmap for euemdia, aligning initiatives.>Led the planning and execution of OKRs and the quarterly roadmap, ensuring goals were met.>Led quantitative and qualitative interviews and implemented Dual Track Agile.>Ensured alignment between Superintendents and Directors, involving key stakeholders.>Developed a new Renegotiation concept with euemdia to expand market presence and boost the B2C product.>Utilized tools such as Azure DevOps, AWS, and Mutante.>Utilized agile methodologies to optimize product delivery. -
Group Product ManagerFullbar Digital Nov 2017 - Feb 2018São Paulo Area, Brazil>Led a team of 4 Product Managers across 4 products.>Contributed to a 20% increase in access to Páginas Coloridas B2C and a 12% increase in Play Store views for Guia do Voto B2C.>Created a collaborative and results-oriented work environment.>Guided and structured the Product Manager team, aligning with strategic objectives.>Led brainstorming sessions, decision-making, and conflict resolution.>Managed Product Discovery and Product Delivery, as well as interview processes.>Ensured user needs were effectively met.>Developed dashboards in Power BI, utilizing Google Ads and Google Analytics for product decisions.>Delivered products resulting in increased contracts with Fullbar and higher revenue.>Utilized agile methodologies to optimize product delivery. -
Product ManagerFullbar Digital Jan 2017 - Nov 2017São Paulo, Brasil>Contributed to a 30% increase in the number of painters completing training and a 20% growth in budgets generated by the platform.>Demonstrated the effectiveness of implemented strategies.>Led the planning and execution of the strategic roadmap for the Páginas Coloridas B2C product.>Developed dashboards in Power BI, utilizing Google Ads and Google Analytics.>Acted as a point of contact between different business areas.>Planned, analyzed, and executed all necessary deliverables for product evolution.>Ensured that goals were achieved effectively.>Created a new concept for Páginas Coloridas, aiming to expand market presence and better meet customer needs.>Utilized agile methodologies to optimize product delivery.
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Product OwnerPernambucanas Feb 2016 - Jan 2017São Paulo>Contributed to a 10% reduction in operational costs related to servers and a 20% decrease in delivery lead time.>Demonstrated the effectiveness of implemented strategies.>Acted as a point of contact between various business areas, promoting collaboration.>Planned, analyzed, and executed all necessary deliverables for product evolution.>Adjusted, prioritized, and refined the product backlog in collaboration with Product Owners.>Managed Squad KPIs, ensuring alignment with company contracts.>Identified and monitored key challenges faced by Squads, collaborating with the team.>Utilized agile methodologies to optimize product delivery. -
Project Delivery ManagerPernambucanas Feb 2015 - Feb 2016São Paulo E Região>Contributed to a cost reduction of R$ 1MM and a 5% reduction in delivery lead time.Results:>Demonstrated the effectiveness of implemented strategies.>Identified all areas involved, conducted meetings, managed risks, and executed projects.>Applied Traditional Methodologies (PMBOK) to ensure the effectiveness and standardization of project management processes.>Led executive meetings to present the status of project evolution.>Conducted weekly meetings with teams to monitor the progress of activities.>Ensured the efficient execution of plans.>Prepared executive reports on project status, providing clear and concise updates.>Utilized agile methodologies to optimize project delivery.
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Technology CoordinatorCast Group Sep 2014 - Feb 2015Sao Paulo, Brazil>Managed a team of 3 system analysts in the IT area.>Contributed to a 10% reduction in contract costs and a 5% reduction in network equipment costs.>Promoted professional development and improved operational efficiency.>Supervised the maintenance and security of information, servers, and network equipment.>Updated the homepage and software, assisting in the acquisition of IT equipment.>Developed software identified as necessary for the Foundation, aligning with strategic goals.>Facilitated the acquisition, rental, contracting, installation, and maintenance of IT resources.>Presented reports to the Executive Board on system development and performance.>Acted as a system administrator in the ERP Oracle, ensuring the efficiency and effectiveness of operations.>Utilized agile methodologies to optimize project delivery. -
Senior System AnalystCast Group Aug 2011 - Sep 2014São Paulo, São Paulo, Brasil>Contributed to a 10% reduction in contractual costs and a 5% reduction in network equipment costs.>Demonstrated the effectiveness of implemented strategies.>Updated the homepage and software, assisting in the acquisition of IT equipment.>Developed software identified as essential for the Foundation, aligning with strategic objectives.>Facilitated the acquisition, rental, contracting, installation, and maintenance of IT resources.>Presented reports to the Executive Board on system development and performance.>Reviewed additional needs and identified potential impacts, proposing improvements.>Administered systems in the ERP Oracle, ensuring operational efficiency.>Utilized agile methodologies to optimize project delivery.
Alan Lobão Education Details
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Project Management -
Computer Science
Frequently Asked Questions about Alan Lobão
What company does Alan Lobão work for?
Alan Lobão works for Serasa Experian
What is Alan Lobão's role at the current company?
Alan Lobão's current role is Head of Products | Group Product Manager | Product Manager (GPM) | Product Lead | Specialist inDigital Product Strategy and Innovation l Financial Services, Fintech and Payments.
What schools did Alan Lobão attend?
Alan Lobão attended Universidade De São Paulo, Universidade São Judas Tadeu.
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