Alan Feuerman Email & Phone Number

Cleveland, Oh, Us

Shaker Heights, Oh

Cleveland’s premier athletic/social membership club.

Beachwood, Oh

Beachwood, Ohio

Cleveland/Akron, Ohio Area

• Oversee all aspects of sales organization, to include all proactive sales, food and beverage/event execution, and “on brand” creative, marketing, public relation, and social media.• Created and facilitated the RFP process for a public relations firm and ad agency, and lead the overall strategy and direction for the brand.• Established the systems and strategic tools necessary for each sales segment to be in-line with the hotel’s pro-forma and budget.• Successfully lead a team of proactive sales managers, revenue management, catering mangers, event service management, as well as an administrative support team.• Acted as the pre-opening Director of Sales and Marketing for the hotel, and successfully opened the hotel exceeding the pre-opening goal for rooms and food and beverage by $1 million dollars. Also fulfilled all of the necessary items required by the brand to open in a timely manner.• Carried the largest sales goals, and was required to strategically value vs. rate sell through the use of a commercial action plan for each market.• Prepare and present to ownership an executive summary of the P&L each month, with an explanation of all gains/losses to the budget and forecast. Based on the results, my responsibilities include the creation of a non-static action plan to make sure all results achieve a goal of a +/- 3% variance.• Determine the ROI and budget for all tradeshows, and implement the creative strategy to meet the needs of a particular show.• Create and execute the strategic business and marketing plan for the hotel.• Promote awareness of the Westin from a local, regional and national standpoint, through the Starwood Global Organization, as well as externally through direct customer presentations.• Collaborate with 3rd party vendors (valet, security, caterers, transportation vendors, florist and designers), City of Cleveland, Starwood National Sales, and 3rd party agents to shift new market share to the region.

Cleveland/Akron, Ohio Area

• Lead and manage a team of two sales managers, catering manager, reservation/sales coordinator, e-commerce manager, revenue manager and banquet events team. o Coached two of the sales managers to become Director of Sales.• Proudly lead a team that has achieved the highest RevPar within the comp set.• Team surpassed the targeted 2012 Crossover Goal by 60%.• Collaborate daily/weekly with revenue management team, to deploy and analyze new transient and group strategies. This includes, the use of Marketvision demand reports, Rubicon competitive shops, weekly STAR & Hoteligence 360 reports, to formulate strategies to increase hotel market share, and manage rates/room inventory to maximize revenues.• Oversee preparation of annual budget, marketing plan, and the monthly group forecast.• Educate ownership on the strategies in place, as well as creating and presenting 30/60/90 forecasts to assist with cash-flow projections.• Work in conjunction with the e-commerce team, on branding, distribution strategies, and implementation of EDGE campaigns, banner ads, and regional and national platforms.• Conducted all aspects of Marketing, Advertising and Public Relations for the hotel on a local and regional level.• Recruit, train, coach and motivate team, through positive energy and a desire to Win!• Assist the sales team with property presentations and negotiations, to create a win-win outcome for the hotel and its owners.

Responsible for new business development, hunting and shifting clients and market share from the competition, creating company-wide strategic alliances, and growing relationships and business levels from existing clients.Achieved highest new hotel pre-sales revenue in company history.Annually conduct SWOT analysis to formulate a strategy for moving market share from competitive hotels.Oversee preparation of annual business and marketing plan, as well as devising the sales segment of the operating budget.Coordinate sales, and marketing strategy and attend local and national trade shows and cross-industry events.

Exceeded revenue goals by over 120% for five consecutive years.#1 producer of definite referral leads in company.Developed and maintained strategic sales relationships resulting in profits increasing by 50% percent.Received company's highest sales award 2002-2005Prepared individualized sales and marketing strategies to maximize revenues for multiple Hilton hotel brands.Investigated market conditions, analyzed competitive activities and devised new strategies to achieve desired sales results.Worked extensively in all areas of hotel operations, including sales, marketing, event coordination, audit, and customer service.

Assisted in planning and executed marketing and promotional events at large regional shopping center.Served as communication liaison between tenants and management during multi-million dollar shopping center expansion.