Alan Feuerman Email & Phone Number

Cleveland, OH, US

Shaker Heights, OH

Cleveland’s premier athletic/social membership club.

Beachwood, OH

Beachwood, Ohio

Cleveland/Akron, Ohio Area

• Oversee all aspects of sales organization, to include all proactive sales, food and beverage/event execution, and “on brand” creative, marketing, public relation, and social media.
• Created and facilitated the RFP process for a public relations firm and ad agency, and lead the overall strategy and direction for the brand.
• Established the systems and strategic tools necessary for each sales segment to be in-line with the hotel’s pro-forma and budget.
• Successfully lead a team of proactive sales managers, revenue management, catering mangers, event service management, as well as an administrative support team.
• Acted as the pre-opening Director of Sales and Marketing for the hotel, and successfully opened the hotel exceeding the pre-opening goal for rooms and food and beverage by $1 million dollars. Also fulfilled all of the.
• Carried the largest sales goals, and was required to strategically value vs. rate sell through the use of a commercial action plan for each market.

Cleveland/Akron, Ohio Area

• Lead and manage a team of two sales managers, catering manager, reservation/sales coordinator, e-commerce manager, revenue manager and banquet events team. o Coached two of the sales managers to become Director of Sales.
• Proudly lead a team that has achieved the highest RevPar within the comp set.
• Team surpassed the targeted 2012 Crossover Goal by 60%.
• Collaborate daily/weekly with revenue management team, to deploy and analyze new transient and group strategies. This includes, the use of Marketvision demand reports, Rubicon competitive shops, weekly STAR &.
• Oversee preparation of annual budget, marketing plan, and the monthly group forecast.
• Educate ownership on the strategies in place, as well as creating and presenting 30/60/90 forecasts to assist with cash-flow projections.

Responsible for new business development, hunting and shifting clients and market share from the competition, creating company-wide strategic alliances, and growing relationships and business levels from existing clients.Achieved highest new hotel pre-sales revenue in company history.Annually conduct SWOT analysis to formulate a strategy for moving market.

Exceeded revenue goals by over 120% for five consecutive years.#1 producer of definite referral leads in company.Developed and maintained strategic sales relationships resulting in profits increasing by 50% percent.Received company's highest sales award 2002-2005Prepared individualized sales and marketing strategies to maximize revenues for multiple Hilton.

Assisted in planning and executed marketing and promotional events at large regional shopping center.Served as communication liaison between tenants and management during multi-million dollar shopping center expansion.