Alan Frazier Email & Phone Number

Leederville, WA, AU

Perth, Western Australia, Australia

Primarily focused on self-publishing our first indie party game: Ricochet Rodeohttps://store.steampowered.com/app/2167380/Ricochet_Rodeo/ Responsibilities:- Marketing strategy & execution- Social media and influencer relations- Publisher pitching and grant applications- Business admin

Perth, Western Australia, Australia

• Providing marketing services and live operations recommendations
• Presenting games at events (Ricochet Rodeo at PAX 22, 23 & Pixel Expo 23)
• Assisting local game developers with video game pitches and marketing plans for publishers and grant applications (e.g. Sentient Computing, Echidna Studio, INTR, Heartfly Studios)
• Public speaking (Screenwest)
• Localization, dubbing & video editing (Voss Institut)

Perth, Western Australia, Australia

Responsible for the organization and execution of Perth Games Festival 2023 along with the WA Games Week Steering Committee and the Let's Make Games PGF Sub-committee.

Singapore

• Business operations, development & strategy
• Sales, marketing & growth
• Narrative design & copywriting

Perth, Western Australia, Australia

Co-founded and soft-launched the RezKit Artisan Keycap brand as part of a team of two part-time artisans.

Perth, Western Australia, Australia

Assisting any way I can in the creation of a children's educational app to teach landmine safety and other safety topics within Ukraine.

Perth, Western Australia, Australia

• Consultancy Project
• Kicked off the affiliate program as a consultant for Moneyball.com.au
• Consulted on the preparation of an online, crypto casino
• Managed and optimized CRM communication flows for email, SMS and push notifications
• Researched, ideated and tested new brand communication materials for our key partner
• Optimized the store presence and keywords for our key partner brand

Perth, Western Australia, Australia

• Hired and managed the Live Operations team
• Drove the production of new content and features to improve game performance
• Improved performance & analytics data to drive business, marketing and product decisions
• Improved marketing campaigns to maximize spend efficiency and campaign effectiveness
• Oversaw AB tests to improve app store performance
• Improved community involvement to improve customer service and social media presence

Hamburg Area, Germany

- Coordinate communication between developers and graphic artists- Optimize the performance of advertising materials- Develop new concepts and coordinating international A/B tests on all marketing channels- Document test results and providing recommendations across various departments- Responsible for landing page optimization- Initiate and manage.

Berlin Area, Germany

• Hired and lead a team of Country Managers
• Regularly presented in-depth analyses of marketing efforts, channel performance, user behavior and the market environment to all department heads & C-level staff
• Acted as the main point of contact for the region, keeping stakeholders from all different departments aligned
• Conducted in-depth research & analysis of target audience
• Optimized & maintained Affiliate partnerships for US, CA, AU and NZ
• Launched a publishing-based, online-shopping portal

Singapore

• Develop the Player Engagement team and 360 approach to marketing from an acquisition, retention and monetization perspective
• Responsible for the planning and implementing marketing tools and best practices for live services on PC and console
• Drive pre-launch and post launch communications for AAA brands
• Responsible for global customer acquisition across all channels, including first party partnerships, marketing co-ops, social media, gaming events and coordinating the global online marketing budget and optimization.
• Manage a team of artists, as well as liaise with external artists, to deliver marketing, press and monetization communications for all channels

Singapore

• Responsible for upholding the brand of a AAA, Tom Clancy title: Tom Clancy's Ghost Recon Phantoms, including co-authoring all facets of the rebrand from "Ghost Recon Online" to "Ghost Recon Phantoms"
• Responsible for global customer acquisition across all channels including partnerships, social media, online marketing, gaming events and coordinating the budget and optimization of marketing campaigns globally
• Manage a team of artists, as well as liaising with external artists, to deliver marketing, advertising and monetization communications for our own channels as well as for business partners
• Oversee the production of visual, audio and video assets, including: developer videos, trailers, banners, daily monetization activities, monthly community activities, web comic series and social media assets
• Continue all Marketing Copywriter duties

Singapore

• Produce the English copy for marketing needs, monetization, web services, advertising, videos, press releases, community activities, web comics and in-game content
• Manage all localizations with both internal and external translators
• Uphold the Tom Clancy brand in all public materials and press releases

Hamburg Area, Germany

• Manage the key partnerships of the Benelux region – predominately the Netherlands
• Expand the partner network in the region and further develop existing partnerships
• Manage the production of assets and customized campaigns for existing products and new product launches on partner websites and TV channels

Hamburg Area, Germany

French - Translation & Business - German Minor, French, German, Marketing

Activities and Societies: AIESEC, Foreign Language Residence Program - Cum Laude - Dean's Award for the department of Foreign Language.

Education record