Alan Friggieri Email & Phone Number

Kingston Upon Thames, Gb

Leatherhead, Surrey, Gb

Member of executive leadership team responsible for marketing, communication, information and IT, records management and data regulations, corporate governance and company secretariat.

Leatherhead, Surrey, Gb

Combat Stress is the UK's leading charity for veterans' mental health. For a century we’ve been helping former servicemen and women deal with issues like post-traumatic stress disorder (PTSD), anxiety and depression. Today we provide specialist treatment and support for veterans from every service and conflict to give them hope and a future.

London, London, Gb

Established the Growth Marketing function at this fast-paced start-up, through a combination of existing in-house resource, onboarding external agencies and recruiting in-house.Embedded Agile processes to accelerate production of high-quality marketing materials, as well as the development of the website experience.Led on planning the potential expansion into international markets.

Richmond, Surrey, Gb

Leadership, planning and oversight of offline and online performance marketing channels.Optimised and diversified acquisition and retention methods.Introduced rigorous AB testing process into CRM, identifying key segments and establishing database housekeeping.Developed new creative, ensuring a steady flow of assets for testing in each marketing channel.

Waterloo, England, Gb

Launched new thehoxton.com and developed The Hoxton's digital business. Created a digital culture and drove measurable ROI improvements to the digital business through establishing a powerful yet light-weight data architecture, user experience analysis, conversion rate optimisation and efficient digital marketing channels.

London, England, Gb

Ennismore is a London based owner and developer of unique hospitality properties and experiences around the world. We're currently crafting the global expansion of The Hoxton, from one hotel to many, as well as building the legacy of the Scottish landmark Gleneagles and launching several brand new, standalone restaurant concepts. The first of which, Egg Break, opened in Notting Hill July 2015. We are continually on the lookout to invest in people, back ideas that excite us and find places that inspire us.

Switzerland, Ch

Reignited the business' focus on quantitative customer-centric data to drive business, partnering closely with the User Experience team. Boosted output, reliability and visibility of the Analytics & Optimisation team using Kanban as a framework to empower analysts to do the work that's needed and not just what's asked. Raised the level of the conversion rate optimisation programme and drove significant uplifts to online business through MVT and AB testing.

London, England, Gb

Grew and improved the Analytics & Optimisation team, capability, process, toolkits and vision, demonstrating significant ROI.

London, England, Gb

Devised and executed on vision, strategy and roadmap, merging analytics & optimisation and growing value through A|B|n and MVT to demonstrate real revenue uplifts.

London, England, Gb

London, England, Gb

Developed complex analysis and reporting solutions to meet business requirements such as cross-sell and attribution.

Maximised site traffic and engagement by aligning emerging trends, commercial performance and initiatives, which facilitated better marketing and content decisions.

Improved conversion by determining optimum site content, layout, sitemap and PPC & SEO campaigns.