Alan Friggieri

Alan Friggieri Email and Phone Number

Director of Strategy and Communication @ Combat Stress
Kingston upon Thames, GB
Alan Friggieri's Location
Kingston Upon Thames, England, United Kingdom, United Kingdom
Alan Friggieri's Contact Details
About Alan Friggieri

I help great people do great things with marketing and communications.I drive growth and innovation as an individual contributor and as a leader.I have a background and continued interest in Psychology and a specialism in test & learn principles.I drive the vision, strategy and action-plan to deliver meaningful progress, based on understanding what the organisation and people need.I do this by establishing appropriate structure and process to gather and analyse the right data, which ultimately lead to provably better decisions.I lead and mentor highly skilled technical and creative specialists to efficiently drive great results.

Alan Friggieri's Current Company Details
Combat Stress

Combat Stress

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Director of Strategy and Communication
Kingston upon Thames, GB
Employees:
222
Alan Friggieri Work Experience Details
  • Combat Stress
    Director Of Strategy And Communication
    Combat Stress
    Kingston Upon Thames, Gb
  • Combat Stress: The Veterans'​ Mental Health Charity
    Director Of Marketing, Communication And Information (Company Secretary)
    Combat Stress: The Veterans'​ Mental Health Charity Nov 2021 - Present
    Leatherhead, Surrey, Gb
    Member of executive leadership team responsible for marketing, communication, information and IT, records management and data regulations, corporate governance and company secretariat.
  • Combat Stress: The Veterans'​ Mental Health Charity
    Director Of Marketing And Communication
    Combat Stress: The Veterans'​ Mental Health Charity Sep 2019 - Nov 2021
    Leatherhead, Surrey, Gb
    Combat Stress is the UK's leading charity for veterans' mental health. For a century we’ve been helping former servicemen and women deal with issues like post-traumatic stress disorder (PTSD), anxiety and depression. Today we provide specialist treatment and support for veterans from every service and conflict to give them hope and a future.
  • Mori
    Head Of Growth
    Mori Jun 2019 - Aug 2019
    London, London, Gb
    Established the Growth Marketing function at this fast-paced start-up, through a combination of existing in-house resource, onboarding external agencies and recruiting in-house.Embedded Agile processes to accelerate production of high-quality marketing materials, as well as the development of the website experience.Led on planning the potential expansion into international markets.
  • Spoke (Respoke Ltd)
    Head Of Customer Marketing
    Spoke (Respoke Ltd) Aug 2017 - May 2019
    Richmond, Surrey, Gb
    Leadership, planning and oversight of offline and online performance marketing channels.Optimised and diversified acquisition and retention methods.Introduced rigorous AB testing process into CRM, identifying key segments and establishing database housekeeping.Developed new creative, ensuring a steady flow of assets for testing in each marketing channel.
  • The Hoxton
    Director Of Digital And Analytics
    The Hoxton Jun 2015 - Jul 2017
    Waterloo, England, Gb
    Launched new thehoxton.com and developed The Hoxton's digital business. Created a digital culture and drove measurable ROI improvements to the digital business through establishing a powerful yet light-weight data architecture, user experience analysis, conversion rate optimisation and efficient digital marketing channels.
  • Ennismore
    Director Of Digital And Analytics
    Ennismore Jun 2015 - Jul 2017
    London, England, Gb
    Ennismore is a London based owner and developer of unique hospitality properties and experiences around the world. We're currently crafting the global expansion of The Hoxton, from one hotel to many, as well as building the legacy of the Scottish landmark Gleneagles and launching several brand new, standalone restaurant concepts. The first of which, Egg Break, opened in Notting Hill July 2015. We are continually on the lookout to invest in people, back ideas that excite us and find places that inspire us.
  • Lastminute.Com
    Head Of Analytics & Optimisation
    Lastminute.Com Apr 2014 - Jun 2015
    Switzerland, Ch
    Reignited the business' focus on quantitative customer-centric data to drive business, partnering closely with the User Experience team. Boosted output, reliability and visibility of the Analytics & Optimisation team using Kanban as a framework to empower analysts to do the work that's needed and not just what's asked. Raised the level of the conversion rate optimisation programme and drove significant uplifts to online business through MVT and AB testing.
  • Betfair
    Lead Of Web Analytics & Optimisation
    Betfair Oct 2012 - Apr 2014
    London, England, Gb
    Grew and improved the Analytics & Optimisation team, capability, process, toolkits and vision, demonstrating significant ROI.
  • Betfair
    Lead Of Web Analytics
    Betfair May 2012 - Oct 2012
    London, England, Gb
    Devised and executed on vision, strategy and roadmap, merging analytics & optimisation and growing value through A|B|n and MVT to demonstrate real revenue uplifts.
  • Betfair
    Acting Lead Of Web Analytics
    Betfair Feb 2012 - May 2012
    London, England, Gb
  • Betfair
    Senior Web Architect/Analyst
    Betfair Nov 2010 - May 2012
    London, England, Gb
    Developed complex analysis and reporting solutions to meet business requirements such as cross-sell and attribution.
  • Trinity Mirror Group Plc
    Online Business Analyst
    Trinity Mirror Group Plc Apr 2009 - Nov 2010
    Maximised site traffic and engagement by aligning emerging trends, commercial performance and initiatives, which facilitated better marketing and content decisions.
  • Reevoo
    Web Analyst
    Reevoo Aug 2007 - Apr 2009
    Improved conversion by determining optimum site content, layout, sitemap and PPC & SEO campaigns.

Alan Friggieri Skills

Web Analytics E Commerce Analytics Strategy Seo Insight Leadership Conversion Optimization Online Advertising Advertising Crm Ppc Monetization Kanban Mvt A/b Testing Management Digital Analytics Experimental Design Actionable Insights Optimization Information Management Cro Cem Digital Strategy Omniture Google Analytics Google Adwords Adobe Insight Adobe Marketing Suite Comscore Sitecatalyst Experian Hitwise

Alan Friggieri Education Details

  • University Of Southampton
    University Of Southampton
    Psychology

Frequently Asked Questions about Alan Friggieri

What company does Alan Friggieri work for?

Alan Friggieri works for Combat Stress

What is Alan Friggieri's role at the current company?

Alan Friggieri's current role is Director of Strategy and Communication.

What is Alan Friggieri's email address?

Alan Friggieri's email address is al****@****air.com

What is Alan Friggieri's direct phone number?

Alan Friggieri's direct phone number is +120755*****

What schools did Alan Friggieri attend?

Alan Friggieri attended University Of Southampton.

What are some of Alan Friggieri's interests?

Alan Friggieri has interest in Art, Health, Animation, Children, Environment, Education, Science And Technology, Music, Human Rights, Psychology.

What skills is Alan Friggieri known for?

Alan Friggieri has skills like Web Analytics, E Commerce, Analytics, Strategy, Seo, Insight, Leadership, Conversion Optimization, Online Advertising, Advertising, Crm, Ppc.

Who are Alan Friggieri's colleagues?

Alan Friggieri's colleagues are Summer Summerford, Faye Gibb, Adam Powell, Kayleigh Mcdonald, Lorraine Farrell, Anna Reeve, Craig Mcmillan.

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