Alan Goss Email & Phone Number

United States

Austin, Texas, United States

Bonham Public Relations inspires action, influences with authenticity and drives impact with your target audiences. Led by our core principles - Listen First, Focus on the Goal, Engage with Intention and Tell a Good Story - our mission is to always communicate with purpose.

Austin, Texas

Executed effective communications campaigns at the intersection of politics, business and the general public to impact policy, public opinion and consumer sentiment for clients across the state of Texas.Utilized in-depth research and data to uncover factors critical to target audiences for clients, focusing on their internal values and aspirations to develop durable and measurable campaigns. Consistently delivered impactful and measurable results by developing authentic relationships with consumers, the media and key stakeholders critical to a client’s reputation and bottom line. Campaign activities included media relations, strategic positioning, social media strategy and execution, ongoing message evolution, major event rollouts, branding and creative developmentExecuted innovative public affairs strategies for educating and mobilizing advocates to shape public opinion and impact policy by creating high-impact programs that elevated the visibility of issues important to clients and created favorable environments for success on key issues. Public affairs activities included campaign strategy and management, message development and testing, coalition building, public opinion research, competitive research, lobby coordination, digital engagement, grassroots outreach and ally and influencer recruitment and mobilization.Key client engagements included a leading global developer and operator of sustainable energy solutions, the nation's largest provider of communications infrastructure, the largest fiber-network provider in Texas, a global Intelligent Transport Solutions technology company, the oldest Indian reservation Tribe in Texas, and a national non-profit organization that represents over 6000 of the world's leading colleges, schools, and other educational organizations.

Austin, Texas Area

Established a proven track record of driving major change initiatives and delivering strategic guidance and actionable insights to some of the firm’s most marquis clients in the retail, technology, automotive, financial services, oil and gas, restaurant and audit industries.Worked with clients and led large H+K teams to implement new processes and engagement strategies as it relates to internal communications and change management - conducting quantitative and qualitative research, assessing technology platforms and providing recommendations for new platforms, programmatic engagement opportunities and communications cadences to ensure the right touch points were in place for key internal audiences.Helped large corporations navigate major change and crisis events by using a research-based approach to understand stakeholder perceptions, shape messaging and form engagement strategies that minimize negative impact and speed recovery. Sample Clients:Internal Communications and Change Management: Working with companies in retail, healthcare, automotive and the veterinary industry, utilized a research-based approach to better understand employee needs and helped craft strategies and communications tactics to drive employee engagement and enhance corporate cultureNational Restaurant Group: Worked closely with a multi-brand restaurant operator on an internal advocacy and local stakeholder outreach program, increasing corporate brand affinity at the local levelMajor US Retailer: Helped a Fortune 50 retailer communicate around tough transformation decisions – enabling the company to drive its own messaging with employees, media and key stakeholders and focus the story on positives outcome of transformationGlobal Oil & Gas Co.: Collaborated with a Norwegian based oil and gas company to reshape its North American corporate narrative and comms strategy, developing key internal and external roll-out plans that better positioned the company as a problem-solver.

Austin, Texas Area

Austin, Texas Area

With a deep understanding of the impact public opinion has on an organization’s reputation and business goals, I helped to provide clients with strategic guidance to effectively communicate with their most critical constituencies and decision makers Worked across numerous industries and areas of communications focus, including crisis, litigation, digital and social media, issue-oriented campaigns, public affairs and reputation managementDeveloped monitoring programs to analyze conversations across traditional and social media, helping clients understand in real-time the impact of an action and the right communications course to engage

Austin, Texas Area

Consulted with C3 and filmmaker Andrew Shapter to develop a grassroots marketing campaign for his film “Happiness Is.” To promote and capitalize on the essence of the film’s emotional theme, the campaign leveraged a variety social and digital assets, a national tour and authentic viewer engagement stories.

Austin, Texas Area

Worked closely with KLRU’s General Manager to help the station better monetize its Austin City Limits brand, create efficiencies in the midst of competing departmental objectives and shrinking budgets, leverage social channels for increased audience impact and develop new online television show concepts.

Burbank, Ca

Integral part of a team that developed and produced critically acclaimed television programming and feature films, most of which were focused on journalism or politics. Having daily contact with creative agencies, managers, producers, studios, writers, talent and directors, this role allowed me to grow my project management and problem solving skills in a highly creative and fast-paced environment.

Burbank, California

As a coordinator for the two Co-CEO’s of Spyglass Entertainment, I interacted with every aspect of the company’s work flow, including creative development and script coverage, pre- and post-production, financing and marketing. ‘No’ was ever an answer I could give in this role, and beyond the deep industry experience I gained, the greatest attribute that was ingrained into my work ethic was the ability to creatively find ways to approach any problem.

Fullerton, Ca

Mba, Digital Media Management

Activities and Societies: Delta Mu Delta, SEUiTV

Bachelor’S Degree, Communications, Radio/Television/Film And Theater

Activities and Societies: The Association (film society), Urban IV (traveling theatre group), Guerilla Film Society