An enthusiastic business leader in the digital marketing, and brand building field. I have a passion for knowledge and whilst my goal as a business professional is to continue to grow our brands, I have a strong emphasis on educating others. For the last few years, I have been a guest lecturer at Ulster University where I share my experiences with the next cohort of MBA students. During these lectures, I test and challenge accepted norms to see if these are truly applicable in the business world today.
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Chief Executive OfficerScribe Cycling Sep 2018 - Present- Grow and develop own branded products; these include Scribe Cycling and SILT MTB- Manage a comprehensive team of professionals to make sure own brands have a competitive edge in the market over rivals- Design and develop marketing strategy: this includes a mix of traditional and digital strategies for brand grow -
Guest LecturerUlster University Jul 2019 - Present- MBA Guest Lecturer: As a former graduate of the MBA programme at Ulster University, I share my experiences with the next cohort of students to educate, challenge and test theories taught through the MBA programme. Topics covered range from Strategy, Entrepreneurship, Supply chain, Operations management, Modern day Ecommerce and Brand Building -
Commercial And Product ManagerThe Rider Firm Sep 2017 - Aug 2018- End-to-End Project management of current, and next phase product offering (AM and OEM)- Explore new avenues that strengthen current, and future commercial position through cost reductions, efficiencies and strategic planning- Negotiate with suppliers to achieve best case commercial position; both short-term, and long-term- Manage Global supply lines- Design forecast(s) for controlled strategic, global growth (with controlled demand/supply stretch)- Implement international… Show more - End-to-End Project management of current, and next phase product offering (AM and OEM)- Explore new avenues that strengthen current, and future commercial position through cost reductions, efficiencies and strategic planning- Negotiate with suppliers to achieve best case commercial position; both short-term, and long-term- Manage Global supply lines- Design forecast(s) for controlled strategic, global growth (with controlled demand/supply stretch)- Implement international sales programme Show less -
Product Manager: Road Components (House Brands)Chain Reaction Cycles Jan 2017 - Sep 2017- Product Manager for own branded road components range (Prime wheels)- Design and develop range(s) to create long-term, sustainable revenue for group- Develop forward thinking product strategy and market to maximise growth opportunities- Lead negotiations with suppliers and develop long-term strategic partnerships to get best unit costs (FOB/Ex-works)- 360 Project Management with internal stakeholders to ensure sales performance and targets are met- Build a robust category… Show more - Product Manager for own branded road components range (Prime wheels)- Design and develop range(s) to create long-term, sustainable revenue for group- Develop forward thinking product strategy and market to maximise growth opportunities- Lead negotiations with suppliers and develop long-term strategic partnerships to get best unit costs (FOB/Ex-works)- 360 Project Management with internal stakeholders to ensure sales performance and targets are met- Build a robust category that challenges market leaders on quality, yet endeavours to achieve highest margin possible- Software packages used: Asana, Instagantt, Jira, Oracle, Matflo WMS Show less -
Project Co-Ordinator (Nukeproof)Chain Reaction Cycles Jul 2014 - Dec 2016- Wheels and components design, development and product management- Plan, lead and coordinate projects (B2B and B2C)- Project Management: end-to-end (control supply chain, monitor operations, develop marketing strategy and implement)- Source and negotiate with vendors to achieve best landed cost (International and Far East)- Market research, competitor analysis, trend analysis and prototype testing - Monitor, analyse and increase sales for category- Liaise with… Show more - Wheels and components design, development and product management- Plan, lead and coordinate projects (B2B and B2C)- Project Management: end-to-end (control supply chain, monitor operations, develop marketing strategy and implement)- Source and negotiate with vendors to achieve best landed cost (International and Far East)- Market research, competitor analysis, trend analysis and prototype testing - Monitor, analyse and increase sales for category- Liaise with distribution networks and strategically market online & offline (B2B)- Exhibit products at trade and public shows- Design product briefs for R&D/Graphic designers for new product Show less -
Specialist Technical Advisor / TrainerChain Reaction Cycles Jun 2012 - Jul 2014- Plan and implement training programme for customer sales teams (100+ staff)- Best Customer Service Centre of the Year at the European Call Centre and Customer Service Awards 2013- Run training workshops for CRC commercial staff to build product knowledge-Design cycling related documentation for staff and website-Improve and refine B2C processes-Liaise with brands to ensure 'tone' is aligned between businesses -
Engineering Consultant (Usa)Cti Consultants, Inc. Sep 2010 - Aug 2011Washington D.C. Metro Area- Consultant engineer within the greater Washington, DC area (USA)- Project Management (3rd Party inspector)- Overview sub-contractor work- Ensure specifications are followed and deadlines achieved-Scheduling and project planning-Liaise with clients and building contractors-Ability to handle multiple projects simultaneously and deal with urgent issues -
Market ResearcherProperty Solutions Apr 2007 - Aug 2009Antrim- Market researcher: property investment-Analyse commercial and residential property markets for investment opportunities-Liaise with estate agencies and building contractors - Negotiate cost and terms of investment- Opportunistic approach to investment
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Cash ProcessorUlster Bank Jan 2005 - Mar 2007Mallusk - Cash Centre- Working in a highly secured and controlled cash processing facility- Responsible for receiving, counting and sorting huge sums of client cash- Comply to strict security procedures and protocols- Run cash counting machines- Liaise with clients to resolve discrepancies
Alan Graham Education Details
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Distinction -
Distinction -
Civil Engineering
Frequently Asked Questions about Alan Graham
What company does Alan Graham work for?
Alan Graham works for Scribe Cycling
What is Alan Graham's role at the current company?
Alan Graham's current role is CEO - @scribecycling @siltmtb.
What schools did Alan Graham attend?
Alan Graham attended Digital Marketing Institute, Ulster University, Ulster University.
Not the Alan Graham you were looking for?
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Alan Graham
Marketing & Strategic Partnerships At Bright Leaf Distribution LtdLondon Area, United Kingdom1st-group.com1 +45 39 XXXXXXXX
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Alan Graham
Founding Director Alan Graham Consultants At Alan Graham Consultants LimitedGreater Norwich Area, United Kingdom1btinternet.com -
Alan Graham
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