Responsible for the creation and production of all advertising including broadcast.

Responsible for staffing and supervising a creative team of nine. Created and produced all advertising including print, POS, circulars and broadcast for a $1 billion plus furniture company with more than 130 stores in 19 states.• Created a new brand campaign responsible for record-breaking sales.• Developed new creative direction for product shots featured in broadcast.• Restructured the workflow and job assignments of the creative department for increased efficiencies.

Reported directly to Chief Marketing Officer for Value City Department Stores. Responsible for staffing and supervising a creative team of 14. Created and produced all advertising including print, POS, circulars and broadcast for a $1.5 billion company with 113 stores. Met all deadlines within budget, including the production of over 50 circulars each fiscal year with a distribution of approximately 8 million. • Developed a new creative direction for Junior’s and Young Men’s advertising and POS material that resulted in an increase of 18.8% in sales. • Restructured the workflow and job assignments of the creative department to increase efficiencies, saving over $60,000 annually by booking models in-house. • Directed a new creative and cohesive look for all advertising to support the new brand direction (the “V”) for Value City. • Implemented a new ad and sample tracking system, which improved efficiencies for the marketing department and the merchants. • Created a new work process for deadlines and approvals of all print advertising that enabled the photo studio to overlap model shoots and saved over $400,000 a year. Page cost of circulars came down 13%. • Saved $120,000 per year by bringing all room set photography in-house. • Saved $2500 - $3000 per circular ($150,000+ per year) by bringing all retouching in-house. • Produced television tags locally resulting in $30,000 cost savings per spot and enabled Value City to negotiate a significantly lower agency fee.

Responsible for supervising a staff of 13 and the production of all advertising including broadcast for DSW, Value City Department Stores and Filene’s Basement. Met all deadlines within budget, including the production of over 50 circulars each fiscal year with a distribution of approximately 8 million. • Reorganized the creative department. Redefined each associates roles and responsibilities to improve individual performance and overall work flow. • Developed cross training within critical areas of the creative department, such as printing, photography and proofing, to ensure coverage and continuity of creative initiatives. • Established an in-house digital photography studio saving $1 million per year. • Created television tags locally resulting in $20,000 cost savings per spot. • Produced two national ads for DSW for $30,000, less than half the cost of the previous year. • Implemented an Electronic Proofing Process, which enabled the correct information for circulars and other ads to be delivered much more efficiently between the marketing department and the merchants.

Responsible for the creation and production of all advertising including broadcast. Accounts included: Wendy’s Kids’ Meals, Dave Thomas Foundation for Adoption, Cranel Imaging, Sprint Lube, The Ohio State University - Pathology Department, Metro Parks, Teller Construction, American School of Double Bass, Columbus Jazz Orchestra, Firehouse Jazz and ADAMH. All accounts were the result of referrals or reputation in the market. • Continued to create Wendy’s Kids’ Meal broadcast for two years after leaving Bates USA. • Created new identity packages for Sprint Lube, Dave Thomas Foundation for Adoption, Firehouse Jazz and Teller Construction. • Maintained 90% of accounts after completing the first assignment.

Responsibilities included design and direction of Wendy’s International’s national and regional broadcast. Supervised the creative team and production of all national and international print and POS materials. • Created and produced local, test and national broadcast for the award-winning “Dave Thomas” campaign that boosted in-store weekly sales by 30% over seven years. • Created and produced Wendy’s Kids’ Meal print, POS and broadcast, resulting in a significant increase in premium sales. • Incorporated a fresh look to all Wendy’s POS that resulted in increased sales without broadcast support.