Alan Gregory Email & Phone Number

Westerville, OH, US

Westerville, Ohio

Responsible for the creation and production of all advertising including broadcast.

Columbus, Ohio

• Responsible for staffing and supervising a creative team of nine. Created and produced all advertising including print, POS, circulars and broadcast for a $1 billion plus furniture company with more than 130 stores in.
• Created a new brand campaign responsible for record-breaking sales.
• Developed new creative direction for product shots featured in broadcast.
• Restructured the workflow and job assignments of the creative department for increased efficiencies.

Columbus, Ohio

• Reported directly to Chief Marketing Officer for Value City Department Stores. Responsible for staffing and supervising a creative team of 14. Created and produced all advertising including print, POS, circulars and.
• Developed a new creative direction for Junior’s and Young Men’s advertising and POS material that resulted in an increase of 18.8% in sales.
• Restructured the workflow and job assignments of the creative department to increase efficiencies, saving over $60,000 annually by booking models in-house.
• Directed a new creative and cohesive look for all advertising to support the new brand direction (the “V”) for Value City.
• Implemented a new ad and sample tracking system, which improved efficiencies for the marketing department and the merchants.
• Created a new work process for deadlines and approvals of all print advertising that enabled the photo studio to overlap model shoots and saved over $400,000 a year. Page cost of circulars came down 13%.

Columbus, Ohio

• Responsible for supervising a staff of 13 and the production of all advertising including broadcast for DSW, Value City Department Stores and Filene’s Basement. Met all deadlines within budget, including the production.
• Reorganized the creative department. Redefined each associates roles and responsibilities to improve individual performance and overall work flow.
• Developed cross training within critical areas of the creative department, such as printing, photography and proofing, to ensure coverage and continuity of creative initiatives.
• Established an in-house digital photography studio saving $1 million per year.
• Created television tags locally resulting in $20,000 cost savings per spot.
• Produced two national ads for DSW for $30,000, less than half the cost of the previous year.

Westerville, Ohio

• Responsible for the creation and production of all advertising including broadcast. Accounts included: Wendy’s Kids’ Meals, Dave Thomas Foundation for Adoption, Cranel Imaging, Sprint Lube, The Ohio State University.
• Continued to create Wendy’s Kids’ Meal broadcast for two years after leaving Bates USA.
• Created new identity packages for Sprint Lube, Dave Thomas Foundation for Adoption, Firehouse Jazz and Teller Construction.
• Maintained 90% of accounts after completing the first assignment.

Columbus, Ohio

• Responsibilities included design and direction of Wendy’s International’s national and regional broadcast. Supervised the creative team and production of all national and international print and POS materials.
• Created and produced local, test and national broadcast for the award-winning “Dave Thomas” campaign that boosted in-store weekly sales by 30% over seven years.
• Created and produced Wendy’s Kids’ Meal print, POS and broadcast, resulting in a significant increase in premium sales.
• Incorporated a fresh look to all Wendy’s POS that resulted in increased sales without broadcast support.

Associate Of Arts (Aa)

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