Alan Griesemer Email & Phone Number

Greater Philadelphia Area

• Lead Marketing Project Managers in the appropriate and timely development of customized proposals and presentations for sales and account management teams.• Ensure appropriate development of communication materials that are in line with the company's overall brand and design guidelines: such as brochures, applications, lead cards, direct mail, advertisements, press releases, email, social media, etc.• Coordinate and execute marketing campaigns to generate sales and business development opportunities. Management of client creative approvals. Copywriting for targeted direct mail, social and email marketing campaigns• Oversee tracking and management of compliance and regulatory needs for all marketing materials used for web, print, etc. that is developed.• Oversee creation and management of all marketing campaigns to support the strategic marketing including Creation and management of booklets, email, flyers, posters, summary of benefits, etc., to support the Student Health program• Lead Sales and Client Relations meetings for preparation of sales presentations, client renewals, reports, etc.• Manage the execution of client marketing plans to generate sales and business development opportunities• Design and implement digital media campaigns to grow sales for the companies top clients• Coordinate and manage the creation of all digital content such as website, infographics, videos etc. • Regularly track campaign data to improve ROI and KPIs and channel performance• Responsible for ad buying and optimization on social media channels • Develop and oversee the creation of direct mail campaigns• Collaborate with the sales team to come up with unique marketing touches to generate additional lead opportunities.

Greater Philadelphia Area

• Develop and manage digital marketing campaigns, including web, email, and social media• Create marketing advertisements on social media platforms• Produce and/or manage the production of graphic and video content• Devising strategies to drive online traffic to the company website• Source out social media influencers and establish partnerships to promote the company through their social media accounts• Use analytics to optimize the performance of social media content and changing the creative images, copy, or targeting demographics to improve results• Created an eCommerce website to sell athletic apparel and accessories

Philadelphia

Product Development Director / Art DirectorFun-Time International is a plastics company producing drinking containers and drinking straws. Throughout my time at this company I have managed and worked in the following areas:Product design and developmentOversee a product's life span from concepts to prototypes, mockups, mold development, and final production products that can be see in stores such as Wal-Mart, Target, and drug stores. Assist specialists from outside companies in providing services in creation of our products. Some examples include print houses, mold and machine shops, PMS colorant and additive suppliers, plastic resin manufacturers, and product managers that buy and sell our product line.Packaging and sales materialsCreate products’ packaging including boxes, header cards, hang tags, stickers, and point of purchase displays. Support sales with creation of catalogs, sales sheets, email banners, and digital presentations. Along with designing the packaging materials I also work first hand with suppliers using these processes, 4 color offset printing, PMS and spot colors, Die lines, and flexograph printing. All art work is submitted in Adobe Photoshop or Illustrator.Website and online storeDesign and maintenance of web space to deliver information about the company, sell products through e-commerce, and provide sales tools to retail buyers and independent sales representatives. Since designing the website in 2003 this site has brought in an additional $300,000 in sales annually.Other areas of interest - Patent assistanceAssist patent lawyers with design literature to patent the company's products. This includes designing drawings, animations and 3-D models which are included in final patents from the United States government.

Flash / Web DesignerCreated online learning tutorials in flash to aid students by working with teachers to take text books and re-created the lessons into fun and eye catching interactive exercises. The tutorials featured and animated lesson followed by a small quiz or test that would log a score on the site’s data bases. Other learning tools such as an interactive periodic table and educational puzzles were also created.Working with a high end HTML developer, an infrastructure was created to manage and organize users. This would log there scores on each lesson, grade by grade, so the student would progress through the lesson similar to being in an actual classroom.