Alan Harding Email and Phone Number
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I build and lead marketing teams that are driven by data, and have done this successfully in multiple industries, in both PLCs and high-growth, private equity-backed businesses. I drive growth and efficiency, using evidence and analytics.From joining MoneySuperMarket’s fledgling marketing team of two, I went on to build and lead a team of forty digital marketing experts. Phones 4u introduced me to the world of retail marketing before I moved to the UK’s leading online travel agent, On the Beach. Here, I embedded a data-driven approach to a £50m marketing budget, driving significant growth and building towards the successful IPO process. Six years on, I joined CurrentBody as CMO, bringing together a disparate team and quadrupling own-brand sales. From CurrentBody, I sidestepped into the education space at Findel, helping a very traditional business transform into a digital leader.I'm now back in the travel sector, using everything I've learned over 20 years to turbocharge growth for Destination2 and our other brands at TravCorp Holdings.
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Chief Marketing OfficerTravcorp Holdings Limited Jun 2024 - PresentChester, Gb, Gb
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Chief Marketing OfficerFindel Education Nov 2021 - Jun 2024Hyde, Cheshire, GbExecutive director in a £100m+ educational supplies business. In-housed digital marketing, integrated the brand, digital and creative teams, and led a programme of transformation to turn a historically catalogue-driven business into one driven and grown through digital marketing. Launched the Findel corporate brand, and integrated and co-led Scandiborn.co.uk post-acquisition, driving improvements in marketing spend efficiency and new customer growth. -
Chief Marketing OfficerCurrentbody Aug 2020 - Nov 2021Cheadle, Cheshire, GbWorked alongside the CEO, COO and CFO and led the team of 35 marketeers and digital traders to drive this PE-backed, rapidly growing ecommerce retailer, focussed on growing own-brand sales, introducing data-led decision making, driving brand consistency, and improving volumes and efficiency from marketing across 19 international websites. -
Marketing DirectorOn The Beach Mar 2018 - Aug 2020Manchester, England, GbLed the award-winning multi-brand, multi-market team of 40 with a £50m budget. Introduced the same measurement rigour to offline advertising as I had established with online marketing to grow annual brand marketing investment from £3m to £15m.Delivered the “Everything’s better, On the Beach” campaign, voiced by Iggy Pop, across TV, radio, press & cinema, driving significant increases in brand awareness and purchase consideration, alongside winning multiple advertising industry awards. -
Performance Marketing DirectorOn The Beach Jul 2016 - Mar 2018Manchester, England, GbAn expanded remit covering all marketing investments, both online and offline. Strategic marketing planning and forecasting for all brands within the On the Beach Group. Created and maintained a strong presence within the leadership team and drove innovation and growth in a data-driven and financially disciplined way.
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Head Of Demand GenerationOn The Beach Feb 2014 - Jul 2016Manchester, England, GbLed all digital marketing (paid search, SEO, display, affiliates, meta & social media) with a team of 8, dominating the domestic European beach holiday sector.
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Head Of DigitalPhones 4U Jul 2012 - Jan 2014London, Islington, GbSenior manager and head of department, directly responsible for the visitor acquisition teams (PPC, SEO, display, affiliates, social media & content marketing) with a headcount of 25 and an annual budget in excess of £15m. Working across all of Phones 4u’s brands to develop cross-channel marketing strategies to drive customer acquisition and retention. -
Head Of New MediaMoneysupermarket.Com Dec 2010 - Apr 2012London, London, GbA newly-created role, reporting into MoneySuperMarket’s CEO with a focus on new and emerging technologies and advertising platforms, specifically those in social channels. -
Head Of SearchMoneysupermarket.Com Mar 2007 - Dec 2010London, London, GbA further promotion to head up all paid (PPC) and organic (SEO) activities for all of MoneySuperMarket’s. Grew annual search marketing budgets to £35m+, at the time making MoneySuperMarket Google’s largest spending UK client.
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Online Marketing ManagerMoneysupermarket.Com Apr 2005 - Mar 2007London, London, GbPromoted to build MoneySuperMarket’s in-house search marketing team.
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Online Marketing AnalystMoneysupermarket.Com Jan 2004 - Apr 2005London, London, GbA newly-created role within the small (3 people) marketing team. I established MoneySuperMarket’s search marketing presence from scratch across major search platforms including Google and Overture (Yahoo).
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Business AnalystMoneysupermarket.Com Jan 2003 - Jan 2004London, London, GbBusiness Analyst for the “Product Aggregation” team at MoneySuperMarket. Within this small team we built the UK’s first live price comparison services for home insurance, car insurance and flights.
Alan Harding Skills
Alan Harding Education Details
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University Of StaffordshireBusiness Information Technology -
Runshaw College
Frequently Asked Questions about Alan Harding
What company does Alan Harding work for?
Alan Harding works for Travcorp Holdings Limited
What is Alan Harding's role at the current company?
Alan Harding's current role is Chief Marketing Officer at Travcorp Holdings.
What is Alan Harding's email address?
Alan Harding's email address is al****@****ket.com
What is Alan Harding's direct phone number?
Alan Harding's direct phone number is 01244 66*****
What schools did Alan Harding attend?
Alan Harding attended University Of Staffordshire, Runshaw College.
What skills is Alan Harding known for?
Alan Harding has skills like Ppc, Digital Marketing, Seo, Sem, Online Marketing, Web Analytics, Affiliate Marketing, E Commerce, New Media, Advertising, Google Adwords, Search.
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