Plucky strategy lead with a decade plus in social, brand, creative, and comms strategy. I champion unexpected audience insights to form culturally fluent messaging and genuinely distinct brand positionings. Using the tools of both art and science, I strive to make the complex simple and the simple compelling.I've had the pleasure of working across many missions - from building brand equity to shifting consumer perception to developing bespoke frameworks that codify brand identity. Also served as a lead for Vayner's management consulting group and a platform expert for the agency's Center of Excellence. AREAS OF EXPERTISESocial & creative strategy, content strategy, brand architecture, brand & product positioning, messaging frameworks, naming conventionsConsumer insights, multimodal research, market analysis & synthesisComms planning, social, digital, 360, audience segmentation & personasCross functional collaboration, problem solving, thought leadershipSELECT CLIENTSTikTok, Tinder, HubSpot, Bose, Indeed, WeWorkHungryroot, Mondelez, DiageoChaseAlaska AirlinesJohnson & Johnson, PfizerParamount (Formerly ViacomCBS), ComcastDollar General - pOpshelfCATEGORIESTechnology, B2B, Financial Services, DTC, CPG, Alcohol, Entertainment, Consumer Electronics, Travel, Retail, Pharma, FitnessTECHNICAL SKILLSGen AI, GWI, Helixa.ai, MRI, Brandwatch, Sprinklr, Sprout Social, Dash Hudson, BuzzSumo, Canvas8, Mintel, Google Trends, Google Analytics, Tableau