Alan Higley Email & Phone Number

Minneapolis, Mn, Us

Toovio unites the creativity of the marketer with the power of Artificial Intelligence, allowing iteration at the speed of customer behavior. AI surfaces trends in your customer data and triggers in-the-moment offers to increase conversions and monetize moments that matter. Always-on campaign optimization identifies the best offer, channel, time, and message for conversions. Identify incremental results daily and use the insights to create your next iteration of campaigns.

Eagan, Minnesota, Us

Asset Marketing Services (AMS) has been in business for 36 years with over 5 million satisfied customers. AMS is a leading global direct marketing company within the collectible coin sector with offices in Minnesota, Florida, Utah, Shanghai and Hong Kong. AMS sells rare, shipwreck, series, and special event coins through a broad range of direct marketing channels including print ads, direct mail, financial newsletters, multi-title catalogs, email, direct telemarketing, and eCommerce websites including GovMint.com, ModernCoinMart.com and LPM.hk.

Miami, Florida, Us

Rejoined the company (formerly served in this role for 8 years from 2005 to 2013) to secure the transition to new ownership, and to transition Coolibar off all legacy systems - eCommerce platform, ERP, WMS, CRM, and PLM. Part of the leadership team that brought a renewed focus on the company mission to prevent Skin Cancer through UV protective apparel. Returned the Direct-to-Consumer business to double-digit top line growth and bottom line profitability.

Edina, Minnesota, Us

Hands-on work to develop direct marketing infrastructure for “direct-to-consumer” business with goal of increased engagement in Blue Zones resources. Assets include website applications (such as the Vitality Compass and True Happiness Test), website content, books, Blue Zones Store, and social media channels. Areas of focus included Google Analytics implementation, KPI definition/reporting, web experience, internet retailing, eCommerce, database/email marketing, and digital marketing.

St. Paul, Mn, Us

Leader of Digital Marketing services for agency. Account assignments included:3M - Industrial Adhesive & Tape Division (IATD), Commercial Solutions Division (CSD), Oral Care (ESPE), Drug Delivery Solutions Division (DDSD), Renewable Energy (Window Film).Cummins Power Generation - Standby and prime power systems for home and business.Nilfisk - Advance and Clarke professional cleaning equipment.Colder Products Company - Provider of quick disconnect couplings, fittings and connectors for plastic tubing.Eaton, Hydraulics Business - Manufacturer of hydraulics components, systems and services for industrial and mobile equipment.SunOpta - Global organic food company specializing in sourcing, processing and packaging of natural and certified organic food products.

Digital Marketing• Search Engine Optimization (SEO)• SEM (PPC) Advertising• Social Media Engagement• Mobile & E-mail Marketing• Content Strategy & Development• Analytics Implementation & InsightseCommerce & Marketing Automation• Pre-Implementation Strategy• Project Management & Testing• Post-Implementation Evaluation• Platform OptimizationMarketing Strategy• Brand Strategy• Segmentation & Targeting• Value Proposition Development• Positioning & Messaging• Qualitative Insights• Quantitative Research

Minneapolis, Mn, Us

Customer Acquisition, Retention and Expansion – Achieved efficiency, predictability, and innovation to position the Consumer segment for accelerated growth behind forthcoming product launches:• Digital Marketing – Brought in to run digital and social media for both B-to-C and B-to-B divisions. Launched rebranded and responsive web site for consumer segment. Managed analytics and tracking company-wide including all goal, event, ecommerce and segmentation capabilities. Optimized digital media spending to achieve a 50% reduction in cost per acquisition.• Database Marketing – Implemented Marketo with integration to power nurturing campaigns. Substantially increased conversion from free trial to paid subscription. Directed accounting team to adopt better credit card hygiene, reduced involuntary churn by 50%. Fielded study and used findings to reduce voluntary churn.• Consumer to Business Lead Generation – Created series of touch points for home users to self-identify as working in Information Services/IT. Generated 2,000 leads per month for the business sales pipeline.Product Marketing Management – Re-oriented organization towards a market-driven product focus and roadmap:• Qualitative Research – Identified market problems through nine prospect/customer exploration groups.• Quantitative Research – Fielded extensive quantitative study to yield six target market personas. Top segments exhibited attractive category behaviors, high social and workplace influence, strong receptivity to product concepts, emotional confidence, and willingness to pay for product subscriptions.• Positioning – Crafted messaging platform to reinforce Code42’s distinctive competencies among target personas, position Code42 as the leader in the space, and de-position top competitors.• Product Feedback – Implemented BazaarVoice Ratings & Reviews to follow consumer sentiment.

Miami, Florida, Us

Achieved “Inc. 500” level growth from $3 to $22 Million through customer acquisition across all digital channels. Solely accountable for eCommerce channel responsible for 90% of company revenue including all web implementation, user experience optimization, web analytics, site performance, and order management.• Consumer Research – Completed consumer segmentation and positioning research, developed brand platform with application to web-site and catalog.• Search Engine Optimization (SEO) – Increased organic search revenues from $440K to $1,220K. Actively tuned 1,000 web pages on 400 keywords to drive two-thirds of natural search revenue. Created model to prioritize keywords based on revenue opportunity and quantified the ROI for SEO efforts.• Search Engine Marketing (SEM) – Increased paid search revenues from $710K to $5,620K. Actively managed over 50,000 keywords in Google/BING with a projected Return on Ad Spend of 470%. Rolled out pilot of multivariate modeling generating 25% more revenue for the same cost.• Re-targeting Display – Tested five re-targeting vendors and rolled out winning program to reach 90% of all non-converting site visitors with segmented banner ads containing dynamic product reminders.• Audience Buying – Successfully filled the top of the conversion funnel by merging creative optimization (AdReady) and data suppliers/aggregators (Experian, Datalogix, BlueKai, and Exelate) into a Demand-side Platform (X Plus One) and purchased prospecting impressions through the major ad exchanges (DoubleClick, RightMedia and AdBrite). Leveraged “similar audience” targeting in Google and Facebook.• E-Mail – Increased e-mail revenues from $140K to $2,000K.• Website Experience Optimization – Drove higher conversion rate and higher average order size through systematic A/B and multivariate testing. Reduced “one-and-out” visits, increased rate of “visits-to-cart,” and reduced rate of checkout abandonment. Implemented CMS to enable 1-1 Personalization.

After 14 years in the brand agency business, and after negotiating over $1 Billion in paid media, left the full time agency world in 2001 to start a company specializing in marketing strategy, media planning/buying, and Search Engine Marketing/Search Engine Optimization (SEM/SEO). Became the “in-house” resource for several advertising agencies and established an enviable client list.

Minneapolis, Mn, Us

Managed ten-person media planning and buying group on a variety of domestic and international clients with emphasis on financial and technology accounts. Assignments included Citibank, Qualcomm, Conseco Insurance, Ameritech Long Distance, Bankers Trust, International Truck & Engine, Ralston Purina Pet Treats, Fortune and Time. Won Mediaweek’s 2001 Plan of the Year award for Best Use of Newspaper for the Citibank brand launch. Won Mediaweeks’s 1999 Plan of the Year award for Best Use of Outdoor for Qualcomm.

Chicago, Illinois, Us

Traveled to LBCo. offices in Istanbul, Lisbon, London, and Mexico City to train local staff on Procter & Gamble business and to prepare new business pitches for media AOR assignments. Managed spot TV negotiations for 25-person media group. Planned and executed local market media tests, network radio, national print, syndication, cable, and numerous Hispanic targeted efforts. Planned for five regional Allstate divisions and negotiated sponsorships with 15 sports franchises.

Master Of Science, Advertising

Bachelor Of Journalism, Advertising