Alan Ho

Alan Ho Email and Phone Number

Director, Marketing Communications @ Nex
California, United States
Alan Ho's Location
San Francisco Bay Area, United States, United States
Alan Ho's Contact Details
About Alan Ho

Dynamic marketer on a mission to build brands that are iconic in culture and meaningful to people’s lives

Alan Ho's Current Company Details
Nex

Nex

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Director, Marketing Communications
California, United States
Alan Ho Work Experience Details
  • Nex
    Director, Marketing Communications
    Nex
    California, United States
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  • Nex
    Director, Marketing Communications
    Nex Oct 2024 - Present
    San Jose, Ca, Us
    Nex is building interactive sports and entertainment experiences powered by body motion. Our goal is to help kids and families play more, move more, and have fun together.Using proprietary motion tracking technology and AI — HomeCourt is a basketball training app that offers interactive ball handling drills and advanced shot tracking that feel less like working out and more like a video game.Nex Playground is the first device of its kind that transforms your living room into an active play space by using the same motion-based technology. Every game is played without traditional gaming controllers and incorporates full body movements, making physical activity fun for kids and families.
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  • Apple
    Global Brand Manager
    Apple Apr 2020 - Oct 2024
    Cupertino, California, Us
    I collaborated with a world-class team of creative directors, strategists and cross-functional producers to tell the story of Apple in business and education. We believe that when you give people wonderful tools, they do wonderful things.
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  • 2K
    Global Brand Director - Nba 2K
    2K Mar 2018 - Apr 2020
    Novato, California, Us
    I was responsible for defining overall brand strategy and leading marketing efforts that connect with gamers and ballers around the world. Our mission was to deliver meaningful experiences at the intersection of sports, technology and culture.
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  • Samsung Electronics
    Senior Brand Creative Manager - Watch, Tablet
    Samsung Electronics May 2017 - Mar 2018
    Suwon-Si, Gyeonggi-Do, Kr
    I was given additional responsibilities of leading brand communications for watch and tablet products, in addition to TV.In my expanded role, I continued to partner with world-class creative agencies in developing idea-led, craft-based marketing from concept to production.
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  • Samsung Electronics
    Senior Brand Creative Manager - Tv, Audio
    Samsung Electronics Jun 2016 - Mar 2018
    Suwon-Si, Gyeonggi-Do, Kr
    I was a part of a consumer-obsessed team that created stories at the intersection of technology and culture. We looked for meaningful ways to connect people to our brand and our products.As creative lead for integrated marketing campaigns, I collaborated with category business leads and agency partners to develop creative strategy and produce branded elements from TV ads to digital things.
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  • Samsung Electronics
    Senior Brand Manager - Tv, Audio
    Samsung Electronics Oct 2014 - Jun 2016
    Suwon-Si, Gyeonggi-Do, Kr
    As integrated marketing lead for TV and home audio product categories, I developed overarching communications strategy and partnered with a world-class brand team to drive impactful campaigns in the US.Reporting directly to the VP of Marketing, I was responsible for developing campaign briefs, managing category marketing budgets, and overseeing all consumer activations to support launch of new products.
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  • Adidas
    Senior Brand Communications Manager - Basketball
    Adidas Jul 2012 - Sep 2014
    Herzogenaurach, Bavaria, De
    As head of brand marketing for the basketball category in the US, I had direct responsibilities for driving brand strategy, creative concepts, and media plans. I led a cross-functional team consisting of brand design, digital marketing, social media, PR, retail and event marketing leads in developing and executing integrated marketing campaigns.I learned how to contribute on a higher strategic level, and how to build and activate a challenger brand in the largest and most important market for the category business.
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  • Pengda Sports
    Brand Manager - Basketball, Action Sports
    Pengda Sports Aug 2010 - Jun 2012
    I teamed up with a group of former Nike executives to lead China's third largest sporting goods retailer in pioneering the industry's first-ever multi-brand concept stores.Reporting directly to the CMO, I was responsible for leading and developing an 8-person team that managed all consumer-facing activations across retail, digital, event, PR and advertising. I also managed world-class external partners, including UK-based creative agency and HK-based experiential agency.
  • Nike
    Brand Marketing Specialist - Basketball
    Nike Jun 2008 - May 2010
    Beaverton, Or, Us
    As a junior member of the category brand management team, I worked closely with cross-functional teams to adapt and implement global brand strategy for the basketball category in Greater China.I learned how to build an effective marketing mix and how to mobilize integrated plans in the fastest growing market for the brand and the business.
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  • Mit Media Lab
    Undergraduate Research Assistant
    Mit Media Lab Sep 2006 - May 2008
    Cambridge, Massachusetts, Us
    Research and thesis on convergence culture and transmedia advertising.
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  • Nike
    Brand Communications Intern - Soccer
    Nike Jun 2007 - Sep 2007
    Beaverton, Or, Us
    In my first corporate experience, I learned how to be an active learner and how to contribute and communicate in a fast-paced business environment.
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  • Mlls
    Marketing Director - Basketball Camps
    Mlls Jun 2004 - Sep 2007
    Us
    I was a founding partner and served as marketing director in the organization’s start-up phase. Responsible for brand development, marketing communications, content creation, e-commerce, business partnerships, and public relations. I learned how to take initiative in an entrepreneurial setting, and how to provide creative leadership to a diverse team of student-athletes.
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Alan Ho Skills

Integrated Marketing Brand Development Brand Management Digital Marketing Marketing Communications Advertising Cross Functional Team Leadership

Alan Ho Education Details

  • Columbia Business School
    Columbia Business School
    Marketing
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Media Studies

Frequently Asked Questions about Alan Ho

What company does Alan Ho work for?

Alan Ho works for Nex

What is Alan Ho's role at the current company?

Alan Ho's current role is Director, Marketing Communications.

What is Alan Ho's email address?

Alan Ho's email address is al****@****mit.edu

What is Alan Ho's direct phone number?

Alan Ho's direct phone number is +120165*****

What schools did Alan Ho attend?

Alan Ho attended Columbia Business School, Massachusetts Institute Of Technology.

What skills is Alan Ho known for?

Alan Ho has skills like Integrated Marketing, Brand Development, Brand Management, Digital Marketing, Marketing Communications, Advertising, Cross Functional Team Leadership.

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