Alan Hodson Email & Phone Number

Fleet, England, United Kingdom

Working across the organisation to establish a continuous improvement programme to optimise the way in which Compassion engages with it’s supporters and maximises the impact of its resources. Enabling Compassion to identify and execute business improvement initiatives to help hit stretching targets.

Responsible for the commercial requirements for a new Next Best Action tool, which uses machine learning to determine the right offers for the BT / EE customer base, key to delivering the Consumer P&L of £10bil. Owned the interface between the Commercial team and the delivery team to ensure objectives were met.

Led an agile squad responsible for design and delivery of an Operating Model to implement a new product catalogue and pricing tool. Put in place the new processes, governance and team structure to maximise the benefits from the new technology. Helped facilitate significant simplification of BT’s product portfolio through the execution of the new product.

London, England, United Kingdom

Set the strategy to shift BTs marketing approach from blanket national ATL to a more tailored regional strategy. Managed the go-to-market activity across a cross functional team to deliver a successful trial across multiple channels in target cities and established the roll out strategy.

Led a team of Marketing managers covering all Marketing, PR, Web site and Retail activity, including ATL launch campaigns for market leading products. Responsible for Devices B2C marketing planning and execution and BT Wi-Fi B2B marketing.

London, United Kingdom

Responsible for marketing and pricing for the Consumer Devices business. Set the marketing strategy for each category, and managed the marketing budget to deliver market share growth targets. Led multi-channel marketing campaigns for product launches, including ATL (press, radio and digital), PR, direct marketing, and promotional activity with retailers..

Responsible for leading key CRM / Customer Contact Strategy projects to improve marketing ROI. Led the strategy, business case, development and launch for the following new capabilities; Inbound Advisor Recommendations, Self-Serve Campaign Optimisation, and Closed Loop Marketing.

Led and delivered strategy and customer transformation projects for clients in the public and private sectors. Led small teams to carry out customer proposition design, customer segmentation strategy, contact centre optimisation, and business process improvement. Managed the relationship with clients and developed opportunities to win follow on projects as.

Delivered strategy and customer transformation projects for clients in the public and private sectors, including the following clients: O2, Energis, British Airports Authority, Railtrack, and Dep for Trade & Industry.Developed core skills of business case development, strategic thinking, customer insight analysis, problem solving, client and senior.

Bsc 2.1, Management Studies With Geaography

Activities and Societies: Captain of Men's Hockey 1st Team BSc Management Studies with Geography

Education record