Alan Hodson Email and Phone Number
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A leader of cross functional teams to deliver marketing propositions and campaigns, who is experienced throughout the value chain, from strategy, through to campaign execution and go-to -market. Proven track record of launching new propositions that drive market share in the telco and home tech markets. With seven years’ experience in Management Consultancy delivering large scale projects in the Customer Management and Propositions areas, Alan takes an analytical approach to solving business problems while balancing customer and commercial objectives. Experienced in embedding new marketing capabilities such as Next Best Action and new Personalised Pricing tools within the Marketing Operating Model.Core Skills: Marketing Strategy, Campaign Management, Customer Proposition / Service Design, Digital Marketing, Next Best Action / Inbound Marketing, Marketing Effectiveness, Customer Contact Strategy, Business Case Development, Retail Activation
Compassion Uk
View- Website:
- compassionuk.org
- Employees:
- 138
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Operational Excellence ManagerCompassion Uk Oct 2023 - PresentFleet, England, United KingdomWorking across the organisation to establish a continuous improvement programme to optimise the way in which Compassion engages with it’s supporters and maximises the impact of its resources. Enabling Compassion to identify and execute business improvement initiatives to help hit stretching targets.
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Commercial Marketing Lead - Next Best ActionBt Group Apr 2023 - Sep 2023Responsible for the commercial requirements for a new Next Best Action tool, which uses machine learning to determine the right offers for the BT / EE customer base, key to delivering the Consumer P&L of £10bil. Owned the interface between the Commercial team and the delivery team to ensure objectives were met. -
Senior Product Owner – Marketing TransformationBt Group Aug 2020 - Mar 2023Led an agile squad responsible for design and delivery of an Operating Model to implement a new product catalogue and pricing tool. Put in place the new processes, governance and team structure to maximise the benefits from the new technology. Helped facilitate significant simplification of BT’s product portfolio through the execution of the new product catalogue.
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Senior Manager – Multi-Brand Regional MarketingBt Apr 2019 - Jul 2020London, England, United KingdomSet the strategy to shift BTs marketing approach from blanket national ATL to a more tailored regional strategy. Managed the go-to-market activity across a cross functional team to deliver a successful trial across multiple channels in target cities and established the roll out strategy.
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Head Of Marketing - Consumer Devices & Bt Wi-FiBt Jan 2016 - Apr 2019Led a team of Marketing managers covering all Marketing, PR, Web site and Retail activity, including ATL launch campaigns for market leading products. Responsible for Devices B2C marketing planning and execution and BT Wi-Fi B2B marketing.
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Senior Marketing And Commercial Manager - DevicesBt Jan 2012 - Dec 2015London, United KingdomResponsible for marketing and pricing for the Consumer Devices business. Set the marketing strategy for each category, and managed the marketing budget to deliver market share growth targets. Led multi-channel marketing campaigns for product launches, including ATL (press, radio and digital), PR, direct marketing, and promotional activity with retailers. Set pricing for in life products and optimised the promotional plan to hit revenue and margin targets.
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Senior Marketing Manager - CrmBt May 2007 - Dec 2011Responsible for leading key CRM / Customer Contact Strategy projects to improve marketing ROI. Led the strategy, business case, development and launch for the following new capabilities; Inbound Advisor Recommendations, Self-Serve Campaign Optimisation, and Closed Loop Marketing.
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Senior ConsultantCapgemini Consulting Sep 2004 - May 2007Led and delivered strategy and customer transformation projects for clients in the public and private sectors. Led small teams to carry out customer proposition design, customer segmentation strategy, contact centre optimisation, and business process improvement. Managed the relationship with clients and developed opportunities to win follow on projects as well as new business. -
ConsultantErnst & Young Global Consulting Services Sep 2000 - Sep 2004Delivered strategy and customer transformation projects for clients in the public and private sectors, including the following clients: O2, Energis, British Airports Authority, Railtrack, and Dep for Trade & Industry.Developed core skills of business case development, strategic thinking, customer insight analysis, problem solving, client and senior stakeholder management. -
Buyer (New Model Programmes)Jaguar Cars Sep 1998 - Sep 2000
Alan Hodson Skills
Alan Hodson Education Details
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Management Studies With Geaography -
Sir William Borlase'S Grammar School
Frequently Asked Questions about Alan Hodson
What company does Alan Hodson work for?
Alan Hodson works for Compassion Uk
What is Alan Hodson's role at the current company?
Alan Hodson's current role is Business Improvement Consultant - Marketing.
What is Alan Hodson's email address?
Alan Hodson's email address is alan.hodson@bt.com
What is Alan Hodson's direct phone number?
Alan Hodson's direct phone number is +4479187*****
What schools did Alan Hodson attend?
Alan Hodson attended University Of Leeds, Sir William Borlase's Grammar School.
What are some of Alan Hodson's interests?
Alan Hodson has interest in Football, Hockey And Golf, Including, Squash, Tennis, Kite Surfing, Enjoy Most Sports, Wakeboarding.
What skills is Alan Hodson known for?
Alan Hodson has skills like Inbound Marketing, Change Management, Business Case, Crm, Segmentation, Campaign Management, Retail Marketing, Retail Packaging, Online Retail, Budget Process, Campaign Strategies, Direct Mail Campaigns.
Who are Alan Hodson's colleagues?
Alan Hodson's colleagues are Sam Robinson, Helen-Frances Mcdermid, Jana Bond, Nathaniel Fisher, Andrew Rooney, Stephanie Freeman, Lypisse Lake.
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