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Completely focused on creating 'digital branding experiences in physical spaces'--creating unforgettable moments of connection between people and brands, in trade show exhibits, retail spaces, museums, and corporate environments.The tools we utilize are next-generation interactive installations, utilizing multi-touch surfaces, gesture-based reactive interfaces, real-time video integration, iDevices, and unique video projection mapping. All of our projects are designed to achieve multiple goals:-Attract and entice the user to approach and ‘play’-Build on existing brand foundation and product messaging-Gather personal information or metrics from the user-Reward the user for getting closer to the brand-Extend the experience to social mediabackground: Alan Hughes, is the founder and Chief Creative Officer of NEXT/NOW™. An industry innovator, Alan successfully headed creative development at his previous agencies for 11+ years for clients including Toyota, the Chicago 2016 Olympic Bid, The Dubai Mall, American Eagle Outfitters, AXE, LG Electronics, Experian, ADP, TurtleWax, McDonald’s, Leica, and Hitachi.Projects of note include software architecture and interactive design of the Crown Fountain in Millennium Park, multiple experiential films for the world’s largest video screen–The Fremont Street Experience in Las Vegas, numerous interactive video Times Square collaborations with LG, large-scale trade show touchscreen content and design for Hitachi, content pre-viz for the American Eagle Outfitters interactive building in Times Square, and in-store augmented reality kiosks for Target and Axe.Specialties: next-generation interactive installations, utilizing multi-touch surfaces, gesture-based reactive interfaces, real-time video integration, iDevices, and unique video projection mapping
Next/Now
View- Website:
- nextnowagency.com
- Employees:
- 24
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Founder And Chief Creative OfficerNext/NowChicago, Il, Us -
Founder / Chief Creative OfficerNext/Now Dec 2011 - PresentChicago, Illinois, UsNEXT/NOW™ is a creative + technology company dedicated to implementing digital branding experiences in physical spaces and places.Our singular focus is creating unforgettable moments of connection between people and brands, in trade show exhibits, retails spaces, museums, and corporate environments.Our tools are next-generation interactive installations–utilizing multi-touch surfaces, gesture-based reactive interfaces, real-time video integration, iDevices, and unique video projection-mapping. -
FounderCulture22 Jun 2006 - Nov 2011Chicago, Il, UsFounder and Chief Creative
Alan Hughes Skills
Alan Hughes Education Details
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University Of Wisconsin-MadisonAnd Applied Communication
Frequently Asked Questions about Alan Hughes
What company does Alan Hughes work for?
Alan Hughes works for Next/now
What is Alan Hughes's role at the current company?
Alan Hughes's current role is Founder and Chief Creative Officer.
What is Alan Hughes's email address?
Alan Hughes's email address is al****@****e22.com
What is Alan Hughes's direct phone number?
Alan Hughes's direct phone number is +131246*****
What schools did Alan Hughes attend?
Alan Hughes attended University Of Wisconsin-Madison.
What are some of Alan Hughes's interests?
Alan Hughes has interest in Multitouch, Pixel Mapping, Projection Mapping.
What skills is Alan Hughes known for?
Alan Hughes has skills like Creative Direction, Interaction Design, Marketing Strategy, Interactive Advertising, Advertising, Brand Development, Marketing, Integrated Marketing, Social Media, Relationship Marketing, Art Direction, Motion Graphics.
Who are Alan Hughes's colleagues?
Alan Hughes's colleagues are Vincent Vallos, Stuart Day, Bartosz Derlaga, Carson Hughes, Ryan Anderson, Amin Ashtar Ali, Andrew Bihner.
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