• Ad product lead for Fios by Verizon including addressable TV, OTT, dynamic ad insertion, VOD and mobility.• Ad strategy and product innovation across all Verizon video assets• Negotiate sales agreements and manage sales relationships with MVPD partners, Yahoo, etc.• Evaluate, select, negotiate and manage vendor relationships across the video advertising ecosystem.

Retained as publisher-side expert advising publishers on strategies to optimize programmatic TV, display, mobile and digital video advertising. Services include consultation on: vendor analysis and selection, sales structure, training, go-to-market strategy, product development, pricing and forecasting.

• As head of North American operations, launched innovative ad synchronization and TV attribution product in the US market for German start-up. Responsible for revenue, direct sales, talent acquisition, managing a team and all administrative functions.• Established relationships and closed deals with direct clients/agencies as well as third party resellers including DSPs, agency trading desks, programmatic platforms and DMPs.• Led the US launch of wywy’s TV Analytics Dashboard, which utilizes sophisticated algorithms to more accurately attribute online conversions to specific TVC airings by network, exact time, day/date and creative execution.• Developed packaging, pricing, positioning and go-to-market sales strategy for product suite that utilizes real-time detection of TV ads (ACR technology) and synchronization of mobile ads (through DSPs and RTB platforms) and search campaigns (via Google’s AdWords dashboard and BMPs).

• Head of digital advertising sales for CBS Local and Digital Music (sites in 24 markets with content from CBS TV, news and sports radio properties and radio.com).• Responsible for revenue, pricing, yield management, ad products and go-to-market positioning. Built out national sales team in NY, Chicago, Los Angeles and San Francisco.

• ITP is the exclusive licensee of a patented process that allows self-employed workers to estimate and pay their quarterly income tax• Consulted on product development, sales strategies, pricing models, marketplace positioning and organizational structure of an early stage start-up

• Head of digital advertising sales. Directly managed a team of 12 and grew year-over-year revenue (2008 vs. 2009) in a very challenging economic environment; national revenue growth of 25% and local revenue growth of 18%.• P&L responsibility for the sales organization including comp plans (salary and commission/bonus), vendor contracts, T&E budgets and marketing and promotion budgets.• Built and restructured sales and marketing organizations to align members in each group into high performing teams. Hired personnel and opened offices in Chicago and San Francisco.• Led the marketing team in a repositioning of bizjournals as a national marketing vehicle to target national ad dollars in addition to the local dollars that were being captured.

• Head of digital advertising sales; managed a national sales team of 21 people with revenues in excess of $50 million dollars.• Spearheaded efforts to work more closely with the CNN Cable Advertising Sales team on integrated cross-platform opportunities, providing CNNMoney with revenue growth opportunities.

• Head of ABC Digital Media Sales; managed team of six account executives and six sales support staff.• Created revenue-building sales strategies for ABC.com, ABCNews.com, Oscar.com, and SOAPnet.com, and developed and sold cross-platform marketing packages with the ABC broadcast sales team.• Exceeded revenue goals each year with growth in last complete fiscal year of more than 40% vs. previous fiscal year.

New York Regional Sales Manager for Emerging Verticals/CPG and Pharma, MSN Sales, 2002 - 2003• Developed and implemented sales strategies for generating revenue in the emerging CPG and Pharmaceutical vertical categories.• Exceeded revenue by 18%; revenue derived from growth in existing business (Kraft Foods, GSK, and AstraZeneca) and new business from more than 25 brands. • Managed small senior sales team and drove strategy for a larger team responsible for this sector across the country.East/Central Regional Sales Manager, MSN Sales, 2001 - 2002• Managed sales strategy and efforts of 57 people in seven offices in the Eastern and Central regions. • Achieved highest revenue total and percent to goal amongst all sales teams across the country while growing year-over-year revenue 27% in territory.• Completed the task started as Central Regional Sales Manager of rebuilding the team in that territory; applied rigorous performance expectations in region and exceeded sales goals. Central Regional Sales Manager, MSN Sales (Chicago, Illinois), 2000 - 2001• Restructured, reorganized, and rebuilt Team by leading performance management process and replacing underperforming individuals with better performing new hires. Achieved greater efficiency and lower expenses in the region by closing sales offices in Cincinnati and Minneapolis.• Grew revenue year-over-year 53% while retaining all large accounts ($1 million+). Increased the number of large accounts (+120%); grew revenue from large accounts (+112%) and average dollars per account (+222%).• Managed team of 27 people (account executives, account managers, and sales planners).National Sales Manager, MSNBC.com, MSN Sales, 1998 - 2000• Developed and sold cross-media packages for MSNBC.com and NBC news programming, as well as MSNBC Cable. • Exceeded revenue goals in each of two years in this role, achieving up to 123% of goal.

• Responsible for driving revenue to Sony’s game website (featuring Jeopardy and Wheel of Fortune) to marketers in New York and Midwest region.• Achieved $1 million in pre-launch revenue, accounting for 98% of booked deals on two-person sales force.• Sold out College Jeopardy sponsorship to Pontiac and Sprint; additional launch partners closed: Kellogg’s, American Airlines, Columbia House, and Sears.• Represented Sony on the Internet Advertising Bureau Board of Directors.

Director, Client and Market Development, 1994 - 1997• Developed and executed the business plan for Turner Interactive Marketing and Sales (TIMS), the interactive advertising sales group of Turner Broadcasting Sales, Inc. (TBSI). • Created and implemented advertising sales plan for each Turner website including CNN, CNNfn, Spiv, Ghost Planet, and TBS. • Responsible for direct selling of Turner Interactive products as well as sales support for entire TBSI sales force.Marketing Director, Corporate Sales, 1992 - 1994• Created and managed Marketing Services group for new TBSI Corporate Sales division, which was charged with evaluating client-specific marketing and advertising needs and creating effective marketing solutions.• Responsible for prospecting; researching clients’ marketing and advertising objectives, developing general and client specific sales arguments and presentations, and creating packages by bundling appropriate Turner products for client-specific marketing solutions.