Alan Bird Email & Phone Number

Birmingham, England, United Kingdom

Commercial director for UK & Ireland / GM for Hozelock Scandinavia.

Camberley

A UK board level position reporting into the UK CEO, Leading the commercial team to achieve EBIT targets through net revenue and GM delivery. Identifying, developing and owning key strategies to deliver the targets through growth initiatives and cost structure management. Managing Organic growth across brands, integrating licence brands into the business and managing the commercial integration of purchased companies and brands while maintaining growth.Enabling my own and others teams to realise opportunities and potential through direction and support.(Cross channel commercial, sales analysis, category management, European sales IT and previously Customer service)

P&L Responsibility for Tesco and Waitrose.

Managing the High street team (inc Woolworths) to strong reveue and profit growth (Pre December), followed by the management of the Grosvenor sales team ensuring budgets were hit and the team were aligned to the company objectives.

Managing a Team of 11 in Out of Home "Profit sector" of the foodservice industry, Uniting the team, setting a clear direction and achieving new business to mitigate the the high level of attrition in the sector.

Managing the trading sector of the Kettle Foods business achieving 100% growth on the Tesco portfolio and driving mutually profitable busiess across a range of accounts with both branded and premium own label ranges.

Changing the behviour of the sales team to reflect an intention of the busiess to focus on profit vs revenue as a key KPI.Working with the Category management teams to deliver a profit focussed business model across a number of accounts and projects.

Working for Whitbread Beer Company as a National Account Manager on the Safeway National Account.

Chelmsford, United Kingdom

Trade Marketing role managing the High Street, Convenience, Symbol group and minor multiples

Leadership Development Program, Centre For Creative Leadership

Food And Grocery Industry Management, Fmcg Leadership, Distinction

Accredited through Edinburgh university

Ba Dual Hons, Economics And Geography

3 A Levels, 10 Gce