Alan Bird Email & Phone Number

Daresbury

London, United Kingdom

• Responsible for making things happen, getting things done and ensuring the smooth day-to-day running of the organisation, including:
• Developing strategic marketing and communication plans in line with the company’s business plan.
• New business development including lead generation and sales acquisition.
• Event management of academies, laboratories and master classes in the UK and Scandinavia.
• Public relations management.
• Strategic marketing consulting, including website, email, SEO, social media & sales strategy development for clients.

London

• Headed up the team that marketed Resource Alliance's capacity building work around the world and which organised its global events programme, including the International Fundraising Congress. Responsibilities included:
• Creating integrated marketing and communications plans to develop the organisation’s profile, brand awareness and engagement with key stakeholder groups.
• Leading the strategic development of the organisation’s global events programme.
• Developing CRM-based marketing strategies to build customer loyalty, strengthen repeat business and ensure revenue targets and audience numbers were continuously met for the events programme.
• Leading the organisation’s social media and digital marketing strategy.
• Acting as brand guardian, developing brand guidelines and ensuring that the brand was communicated consistently across all channels.