Alan Harrison Email & Phone Number

Dublin, County Dublin, Ireland

Dublin, Leinster, Ireland

County Dublin, Ireland

Dublin

Dublin

Delivered MT5133 Applied Web Design and Development to postgraduate students studying M.Sc. in Management (Digital Marketing) and M.Sc. in Management (Cloud Computing & Commerce). For the academic year 2012/2013 I lectured MG5000 Digital Marketing Mechanics and Authorship for postgraduate students studying DCU's Graduate Certificate in Digital Marketing and M.Sc. in Management (Digital Marketing) courses. This module introduces students to the key authorship principles and tools for digital marketing, including blogging, search engine optimisation, social media marketing, online reputation management and search and display advertising. The purpose is to provide students with skills, concepts, frameworks, and experiences that are useful for developing the capacity to manage teams and agencies on digital marketing and e-business projects. I also guest lectured on the postgraduate module, MG546 Digital Marketing Management, This module introduces students to the key digital marketing and e-commerce management issues facing decision makers in this highly dynamic environment. The purpose is to provide students with skills, concepts, frameworks, and the knowledge required for developing measurable and effective digital marketing campaigns.

Dublin

Engaged with key business stakeholders and successfully delivered a range of digital marketing projects through a process based approach. My area of expertise is search engine marketing (search engine optimisation and search engine advertising) and pay per click advertising. This included:  Managing and optimising digital advertising campaigns across a range of platforms such as Google AdWords, Facebook advertising, Bing advertising and LinkedIn advertising.  Created a search engine optimisation process which I successfully implemented for clients.  Analysed campaign data and reported key findings to clients.Project coordinator for the Techspectations, which is a digital marketing outreach initiative that is designed to help businesses develop digital marketing competencies. My responsibilities included: Organising and hosting a series of weekly webinars on a range of digital marketing topics. Managing and organising large scale conferences, with over 1,000 attendees.  Facilitated and presented weekly workshops on digital marketing topics.

Dublin

Worked on the business research theme with the Centre for Cloud Computing and Commerce. Assisted in the design of prototype toolboxes that examine, business models effectiveness, digital marketing effectiveness, e-commerce effectiveness, sales effectiveness and procurement and tendering effectiveness.

Dublin

As a Retail Manager, I was an integral part of the management team, supporting the House Manager in the profitable and effective operation of the cinema.This was a highly diverse role, which provided me the opportunity to expand my skills and experience in all aspects of management. Focus areas included, Human Resources, Retail, Finance, Health & Safety and Marketing. In addition to the core responsibility of ensuring that all policies and procedures were followed correctly and customers were provided with the highest standard of service.Responsibilities included,  Achieving audience and sales targets Advertising and promoting films Handling press and public relations Managing promotions and events within the cinema Budgeting, cash handling and stock control Strategic planning of both retail ordering and staffing levels  Preparing reports, statistics, forecasts and internal audits Measuring, analyzing and reporting on strategy effectiveness for all retail promotions Complying with licensing and health and safety regulations Recruiting, training and supervising large numbers of staffAchievement: Youngest Manager to be appointed by the company.

Dublin

Conducted in-depth keyword research for SMEs which formed the base of successful Search Engine Optimisation and Google AdWords campaigns. Created detailed Digital Marketing and Social Media Marketing campaigns for Irish SMEs. Developed use case scenarios to map out the design for a multi-tenant cloud-based online platform.

M. Sc, Masters In Electronic Commerce (Business) (Mecb)

Activities and Societies: Class Representative, Member of the Students Union, As part of the course I took part in an innovative.

Bachelors Of Science, Marketing, Innovation & Technology (Mint)

Activities and Societies: Class Representative, Member of the Students Union 2006-2008, 2009-2010. Overall Result: First Class Honours.

Education record