Alan Johnson Email & Phone Number

Jacksonville, Florida, US

• Working directly with clients as a consultant to develop digital commerce strategies, achieving a 25.7% online penetration rate through innovative digital content designs and advanced analytics for CPG clients..
• Established a market-leading presence on Target.com, outperforming all category averages and surpassing national benchmarks by 2x.
• Delivered a 337% ROAS through Sponsored Search campaigns across Roundel Media, Criteo, Citrus Ad, and Google Ads, showcasing expertise in PPC and media buying.
• Innovated programmatic advertising strategies, resulting in a 20% performance uplift in video and display campaigns via Roundel Kiosk.
• Developed diverse content strategies across Retail Media Networks (RMN) platforms, including Target, Shipt, Albertsons, Kroger, and Meijer.
• Partnered with ad agencies to enhance interactive marketing efforts, significantly increasing brand visibility across digital & omni platforms.

Mumbai, Maharashtra, IN

• Designed and executed an innovative digital strategy for DicksSportingGoods.com, driving significant revenue growth and site engagement.
• Managed cross-functional teams to align business, technical, and vendor operations for seamless execution and enhanced customer experience.
• Hired and developed teams, driving SEO/SEM advertising platforms to boost revenue.
• Managed the product lifecycle for digital media products, defining and executing roadmaps aligned with business goals.
• Identified trends and prioritized features using data analytics and customer insight tools, optimizing platform performance.
• Increased vendor income and ad fill rates with creative & omni channel monetization strategies.

• Client: Target.com and app
• Developed a revenue-boosting assortment optimization strategy using AI and big data analytics, significantly impacting revenue and efficiency while enhancing customer engagement through innovative in-store and.
• Engineered an assortment optimization strategy that forecasted a revenue boost exceeding $80 million and a gross margin improvement of over $29 million.
• Provided essential operational support, playing a key role in developing digital platforms that personalized and enhanced the customer experience on Target.com, and crafted best practice frameworks to foster.
• Strategically executed and developed Target.com marketing and business processes, driving growth and operational efficiency.

• Led online customer experience programs for grocery/pharmacy brands such as Albertsons, Jewel-Osco, Cub, Acme, and Farm Fresh.
• Integrated interactive and traditional marketing strategies, driving customer acquisition and revenue growth.
• Migrated to Salesforce Marketing Cloud (SFMC), resulting in a 43% increase in acquisitions within 18 months.
• Consulted on SEO and paid ad strategies, boosting online visibility and conversion.
• Developed HubSpot & Social Media campaigns to grow new traffic as well as acquisition programs serving coupons via Google Maps.

St. Louis, Missouri, US

• Shoes.com Division
• As the second employee, transformed a start-up Yahoo store into a $700M eCommerce business within seven years.
• Pioneered SEO and paid ad programs, driving exponential revenue growth from inception.
• Established global affiliate partnerships and multicultural marketing strategies, driving sales and profit growth while improving inventory turnover.
• Optimized customer experience through personalization, UX enhancements, and frictionless shopping journeys.
• Negotiated strategic vendor partnerships to optimize supply chain efficiency and margins.

Davenport, Iowa, US

Seattle, Washington, US

Ba, Mgmt

Master Of Business Administration - Mini-Mba

Master Of Business Administration - Mba, Marketing