Key Highlights:• Director of Digital Strategy & Ecommerce: Leading strategic omnichannel initiatives for over 80 clients at Target, I've achieved an average of 337%+ ROAS. My role encompasses a range of strategies from programmatic advertising to social media and e-commerce marketing.• Diverse Experience: Past roles as VP Merchandise and Site Experience, VP Merchandise and Marketing, Director of Ecommerce, and Sr. Digital eCommerce Consultant have shaped my proficiency in digital conversion, online advertising, and strategic partnerships.Core Skills:• Multi-Channel Expertise: Expertise in digital marketing channels, including retail media, programmatic, search, and social media advertising, along with a special focus on Amazon and Asian marketplaces.• Client Engagement: Expert in nurturing client relationships and guiding them towards digital success with clear, innovative strategies.• Data-Driven Strategies: My methodologies are grounded in data analysis and lead generation, ensuring targeted and measurable outcomes.• Leadership: Committed to fostering a collaborative team environment, championing innovation and team growth.My Approach:I'm dedicated to staying ahead in the digital landscape, continuously enhancing customer experiences. My interpersonal skills and strong communication abilities enable me to connect effectively with teams and clients, always aiming for excellence and improvement.Contact info: 952.913.1958 / alan.johnson.mn@gmail.com
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Director | Strategy & Digital MediaAcosta Group Jun 2020 - PresentJacksonville, Florida, Us• Working directly with clients as a consultant to develop digital commerce strategies, achieving a 25.7% online penetration rate through innovative digital content designs and advanced analytics for CPG clients. Orchestrating integrated digital marketing campaigns, to drive $170M+ in online client sales yearly.• Established a market-leading presence on Target.com, outperforming all category averages and surpassing national benchmarks by 2x.• Delivered a 337% ROAS through Sponsored Search campaigns across Roundel Media, Criteo, Citrus Ad, and Google Ads, showcasing expertise in PPC and media buying.• Innovated programmatic advertising strategies, resulting in a 20% performance uplift in video and display campaigns via Roundel Kiosk.• Developed diverse content strategies across Retail Media Networks (RMN) platforms, including Target, Shipt, Albertsons, Kroger, and Meijer.• Partnered with ad agencies to enhance interactive marketing efforts, significantly increasing brand visibility across digital & omni platforms.• Led search ad and social media campaigns, boosting customer acquisition, sales, and ROI through 360-degree marketing initiatives. Providing content & keyword strategies to grow SEM/SEO.• Advised clients on their digital growth strategies, maximizing opportunities on Target.com while improving the overall brand experience. -
Consultant - Digital Product For Dickssportinggoods.ComTata Consultancy Services 2017 - 2019Mumbai, Maharashtra, In• Designed and executed an innovative digital strategy for DicksSportingGoods.com, driving significant revenue growth and site engagement.• Managed cross-functional teams to align business, technical, and vendor operations for seamless execution and enhanced customer experience.• Hired and developed teams, driving SEO/SEM advertising platforms to boost revenue.• Managed the product lifecycle for digital media products, defining and executing roadmaps aligned with business goals.• Identified trends and prioritized features using data analytics and customer insight tools, optimizing platform performance.• Increased vendor income and ad fill rates with creative & omni channel monetization strategies.• Collaborated with external partners, including Criteo, Roundel Media, and AB Retail, ensuring seamless integration and success.• Exceeded KPIs in customer acquisition, retention, and ad placement priority through rigorous tracking and optimization. -
Consultant - Digital Project Everest For Target.ComJosojohn Digital Marketing 2010 - 2016Client: Target.com and app• Developed a revenue-boosting assortment optimization strategy using AI and big data analytics, significantly impacting revenue and efficiency while enhancing customer engagement through innovative in-store and omnichannel experiences.• Engineered an assortment optimization strategy that forecasted a revenue boost exceeding $80 million and a gross margin improvement of over $29 million.• Provided essential operational support, playing a key role in developing digital platforms that personalized and enhanced the customer experience on Target.com, and crafted best practice frameworks to foster operational excellence.• Strategically executed and developed Target.com marketing and business processes, driving growth and operational efficiency. -
Consultant - Online Customer Experience For SupervaluJosojohn Digital Marketing 2007 - 2009• Led online customer experience programs for grocery/pharmacy brands such as Albertsons, Jewel-Osco, Cub, Acme, and Farm Fresh.• Integrated interactive and traditional marketing strategies, driving customer acquisition and revenue growth.• Migrated to Salesforce Marketing Cloud (SFMC), resulting in a 43% increase in acquisitions within 18 months.• Consulted on SEO and paid ad strategies, boosting online visibility and conversion.• Developed HubSpot & Social Media campaigns to grow new traffic as well as acquisition programs serving coupons via Google Maps.
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Vp Merchandise And User Experience @ Shoes.ComCaleres, Inc. 2000 - 2007St. Louis, Missouri, UsShoes.com Division• As the second employee, transformed a start-up Yahoo store into a $700M eCommerce business within seven years.• Pioneered SEO and paid ad programs, driving exponential revenue growth from inception.• Established global affiliate partnerships and multicultural marketing strategies, driving sales and profit growth while improving inventory turnover.• Optimized customer experience through personalization, UX enhancements, and frictionless shopping journeys.• Negotiated strategic vendor partnerships to optimize supply chain efficiency and margins.• Built and led high-performing teams across merchandising, UX, and customer service, fostering a collaborative and growth-oriented work culture.• Successfully exited through acquisition by Walmart.Quoted in professional journals:https://www.wsj.com/articles/SB1045163929323082783http://content.time.com/time/magazine/article/0,9171,1002427,00.html -
BuyerVon Maur 1998 - 1999Davenport, Iowa, Us -
BuyerNordstrom 1992 - 1998Seattle, Washington, Us
Alan Johnson Education Details
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Saint John'S UniversityMgmt -
University Of St. Thomas - Opus College Of BusinessMaster Of Business Administration - Mini-Mba
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University Of PhoenixMarketing
Frequently Asked Questions about Alan Johnson
What company does Alan Johnson work for?
Alan Johnson works for Acosta Group
What is Alan Johnson's role at the current company?
Alan Johnson's current role is Director @ Acosta | Strategy & E-commerce.
What schools did Alan Johnson attend?
Alan Johnson attended Saint John's University, University Of St. Thomas - Opus College Of Business, University Of Phoenix.
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