We are problem solvers. An explosive and nimble team of strategists and human behavior analysts; creators and amplifiers who thrive on solving big challenges. We operate as a think tank, leveraging the unmatched power of AI to develop solutions across a brands entire digital ecosystem.We are experts in creative, media, social, and tech, with years of experience helping brands of all sizes improve their digital marketing. We aim to diagnose the problem and develop a tailor-fit solution to drive long-term growth.

• Strategic planning and execution oversight of product design and development.• Establishing agency-wide operational infrastructure, tooling, policies, and procedures.• Responsible for resourcing teams, vetting and hiring vendors, and onboarding team members. The team at KRMA have defined their careers executing digital campaigns for some of the largest brands in the world, including Nike, Coca-Cola, and Disney. We deliver Creative and Technology at the highest level, underpinned by Data Science for maximum performance.

• Strategic planning and delivery oversight of roughly $6MM in annual web and mobile technology budgets for national brands including Club Pilates, Pure Barre, CycleBar, TRX, and Sky Zone.• Established agency-wide operational infrastructure, policies, and procedures, allowing SprintFWD to grow from a team of 12 to 35+ within its first 12 months of operation.• Initiated operational efficiencies resulting in 48% year-over-year revenue increase from 2020 to 2021.• Founded the Project Management Office (PMO) which defines the guidelines for project planning and day-to-day execution.• Implemented and administered tooling for sprint planning using Scrum/Agile methodologies, employee time tracking, customer support, employee onboarding, and professional development and retention.• Managed Xponential Fitness portfolio of large-scale technical initiatives which support 2,300+ franchise studio locations, 3.5MM users and 10 brands nationwide.

• Spearheaded agency delivery of $10MM in annual web design and development, social creative, and content creation budgets by ensuring that project management, creative, and technology teams were properly staffed, tasked, and supported. Clients included GE, Frito Lay, MGM Resorts International, TRX, and Vita Coco.• Spearheaded agency delivery effort by ensuring that project management, creative, and technology teams were properly staffed, tasked, and supported for the delivery of $10MM in annual web technology design and development, social creative, and content creation budgets for brands including GE, Frito Lay, MGM Resorts International, TRX, and Vita Coco.• Cross-functional leader and hiring manager; supervised Project Management, Interactive Creative, Social Creative, and external Quality Assurance teams, totaling 20+ employees.• Initiated systematized time tracking across the entire organization, providing data to analyze budget health and ensure efficient resource utilization.• Sustained agency teams through multiple acquisitions, adapting systems to mesh with parent organizations and onboarding creative, technology, and project management staff to new procedures.

• Redefined Project Management philosophy, processes, and organizational production methodology.• Planned and staffed 40+ ongoing projects as part of a three-person Resource Management team.

• Oversaw, mentored, and supported a team of 5 Producers while actively managing 7+ concurrent projects.• Presented ongoing comprehensive production status of all projects in motion to executive stakeholders.• Collaborated with Sales, Integrated Marketing, Creative, and Technology leads to define SOW terms, deliverables, and timelines.

• Day-to-day manager of client relationships and production resources for web and native mobile applications with cumulative budgets in excess of $2MM annually.• Negotiated contracts with, directed, and monitored third-party creative and development vendors.

• Managed internal Media team and external publishers through digital media campaigns with spends in excess of $1MM.• Handled scope definition and enforcement, budget estimation and burn reporting, resource management, SOW development, and execution of deliverables for interactive web technology projects and media campaigns for clients including NBCUniversal, SONY, DTS, and Sanuk.

• Planned and executed all phases of Software Development Life Cycle (SDLC), including translating business requirements into executable project plans, strategy, content creation, design, development, and quality assurance for the production of websites, content management systems, native mobile and web-based applications.Award-winning projects included: Smithsonian Institution Ocean Portal (2010 Webby Nominee, 2010 Communicator Awards Gold), PBS Kids GO! Cartoon Studio (2011 W3 Gold Award), Cartoon Network Mixit Video Creator (2011 W3 Silver Award)

• Managed the production and delivery of broadcast and web video, including After Effects motion graphics, Flash animation, DVD programming, sound design, and video editing for clients including ESPN and Comedy Central.

• Promoted to frontend development team lead, defined company-wide website development standards, and served as Technical Lead on numerous projects

• Built interactive websites using XHTML, CSS, javascript, and PHP for clients including Cartoon Network, Noggin / The-N, VH1, Independent Film Channel, and American Movie Classics.

Course: "Crossing Disciplines," MFA Design, Spring 2009/Spring 2008. Instructed graduate students in best practices for website design and production, including: pitch considerations, designing for the web, overview of web technologies, practical XHTML and CSS workshops.

Video Production department