Alan L. Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

- Spearheaded the development of Campaign Monitor's first AI feature, significantly enhancing user engagement through innovative content integration. - Revitalized customer re-engagement tactics with win-back emails and urgency banners, leading to improved conversion rates. - Streamlined the user interface for key tools, resulting in enhanced user interaction and design consistency. - Ensured a seamless customer onboarding process with immediate email verification, enhancing user experience and security. - Facilitated collaborative strategy development through open communication channels, fostering teamwork and innovation. - Maintained operational excellence with rigorous compliance checks and proactive experimentation.

Pyrmont, New South Wales, Australia

- Launched 'Project Autumn', a complete site redesign using Tailwind CSS and the development of Monaco (internal CMS).- This involved conducting numerous research surveys, customer interviews and internal workshops.Project will be delivered with a single product team made up of myself, six developers and two designers.- Grew total paying subscribers nationally to 100k+ paying subscribers with current ARR of $17M+ .- Acquired funding for GNI Innovation Challenge APAC of USD $200k.- Newsletter audience of 659k+ (Mailchimp - Aug 20).- Created customer feedback loops and introduction of NPS.- Enrolled business as part of GNI Design Accelerator, with active participation cross-functionally.- Wrote an internal periodic Innovation newsletter highlighting and promoting achievement and innovation within the business.

- Managed the initial conception of subscriptions and newsletters alongside BAU and other business priorities.- Development and migration of the new Times and Express themes across 150+ sites.- Rolled out 14 sites onto subscriptions as well as a rollout plan for the remaining sites including implementation and documentation of support process using Zendesk.- Coordinated the migration of paywall and payment gateway vendors- Grew newsletter audience to 60k (Mailchimp - June 18).- Trained and managed 2 x Customer Support agents for newly established contact centre.

Surry Hills

- Managed the production lifecycle of small to large scale integrated sales campaigns across all local, regional and the five masthead sites.- Documentation of best practices, ad specs & processes in confluence- Sit in as Product Owner due to mat leave, etc.- Migration of all campaigns across from Fatwire (legacy system) to Wordpress VIP.- Delivered 30+ INTS campaigns.- Reduced SLAs by 50%.- Created an internal content serving tool - Equator.

Woolloomooloo

Potts Point

User Experience Design Course

Bachelor'S Degree, Marketing

Education record