Head of the Publishing Insights team for Runeterra IP games (League of Legends, Teamfight Tactics, Legends of Runeterra, R&D). I manage a team of analysts and researchers who help drive audience strategy for our games.

Head of the Strategy & Analytics team for AB Esports

Manage strategy, research, and analytics for esports across multiple verticals including viewership, revenue, and operations.

Identified distribution & marketing opportunities for 27 territories and recommended global strategies that improved overall organizational agility and helped international offices address industry changes in preparation for major theatrical releases. Performed complex financial modeling to determine projected benefits for business proposals, providing recommendations that resulted in the approval of several new deals with strategic partners.

Conducted analysis of comparable releases to develop go-to market strategies for feature launches & marketing campaigns

Strategic Initiatives & Problem SolvingFormulated unique entry strategy for a premier media client, enabling first-mover advantage in untapped market and increasing their total viewership by partnering with key stakeholders and launching content-specific programming. Designed innovative sales approach for Fortune 500 company that reorganized business landscape into distinct ecosystems based on customer behavior. Advised multinational firm to introduce new service structure to improve their sales experience by evaluating pain points in process flows.Business Development & Client RelationsConstructed global commercialization plan in collaboration with top executives for new product franchise. Engaged in qualitative client interviews to forecast infrastructure needs in multiple countries to support launch. Analyzed value drivers and conducted quantitative assessments to measure market potential of two novel compounds from an acquisition target. Ideated new service offering within salesforce practice to meet growing client needs. Facilitated knowledge-sharing workshops for sales operation teams looking to address sweeping market changes and prepare for major deployments.Leadership & Project ManagementManaged global project teams to develop business models that optimized salesforce effectiveness for over 20 firms and oversaw the structural implementation of new alignments. Supervised cross-functional team to integrate the business divisions of a major corporation using resource planning and customer segmentation to prioritize strategic objectives for immediate turnaround. Revamped recruiting practices by directing taskforce to revise the interview process to better identify key attributes and skillsets in candidates. Organized track meetings to provide mentorship and teambuilding for new associates.