Alan Clifford Email & Phone Number

Starting a new CPG company with Kyle Francis, Laura O’Shaughnessy and Nick Heyd.

Spent time traveling with my family and ideating on what’s next

Los Angeles, California, Us

Led Outpost (Sweetgreen's B2B offering), In-store pickup & digital ordering, and delivery. P&L responsibility for $200MM.Grew digital business to over 55% of all sales; drove gross profit channel optimization resulting in margin improvements of 500 bps. Led sales, account management, sales operations, delivery logistics, business operations and new initiative planning and execution. Developed revenue optimization function in preparation to be a public company. Piloted catering offering which will deliver 10% revenue growth by 2023Ran company-wide OKR process

Los Angeles, California, Us

Led the teams focused on customer logistics & delivery, commissary kitchens, and Galley DC

Washington, District Of Columbia, Us

Galley prepares and delivers fresh, ready-to-eat meals made from scratch. Served over 1.5MM meals to customers in the greater DC area. Acquired by Sweetgreen.

Washington, Dc, Us

• Owned all of LivingSocial’s channels for customer communications including one of the world’s largest email marketing programs, where over 2 billion messages are sent per month. Channel responsibility for over $600MM in sales. • Drove personalization efforts company-wide that led to a 15% increase in overall revenue.• Re-architected mail infrastructure and tools to support 1:1 marketing through an internally built solution. This increased the number of unique messages we sent per day from ~2000 to over 1.5MM unique.• Led customer segmentation effort globally. Lifecycle and retention campaigns within that effort drove $5MM in revenue in the first two months.• Implemented retail promotional calendar driving an 8% increase in sales.

Washington, Dc, Us

• Led the initial relocation of customer service to Tucson, including facilities, hiring, and planning, resulting in a $2MM+ annual savings in 2013.

Washington, Dc, Us

• Built international integrations, best practices, and project management teams from the ground up. Developed internal system for prioritizing work and allocating resources.• Led successful system and operations integration of acquisitions in Australia and France. Implemented operational, technical, and sales integration related to LivingSocial’s commercial agreement with Amazon. • Negotiated long term global software and services agreements saving the company $10M+ over 3 years (Salesforce, Oracle, Echosign, ReturnPath etc.)• Grew advertising and national accounts business from $10MM in revenue to $100MM+ over two years.

Washington, Dc, Us

• Built HR and Recruiting teams from scratch, servicing 2000 global employees and recruiting over 1600 new employees in 9 countries. Consistently exceeded every recruiting and budget target set.• Managed, hired and led a team of 65 recruiters, business partners, and operations managers. Maintained a team satisfaction rating of over 95%.• Oversaw strategic relationships with three key recruiting firms and multiple HR service vendors both domestically and abroad.• Developed “Super Session” hiring process that helped fill over 650 positions in a single quarter across an array of sales, operations, and engineering. Drove candidate experience satisfaction to over 95% through continuous process improvement.• Championed the creation of company values and built LivingSocial’s culture team. Achieved Washington’s Best Place to Work award in 2011. Maintained a non-sales, non-voluntary attrition rate of less than 3%.• Implemented IT systems for HR including ATS, CRM, Rypple, and HRIS. Redesigned benefits program in 2010 at a savings of $3.1MM per year while providing a richer benefits package to all employees. • Managed and negotiated the opening of 14 offices globally ranging from small sales offices to the new LivingSocial headquarters• Negotiated a $30MM+ tax package with the District of Columbia to keep LivingSocial within the city

Washington, Dc, Us

• Served as sole product manager for the business, overseeing Visual Bookshelf and PickYourFive Facebook applications and consumer website.• Grew “PickYourFive” application from zero users to be the most viral and biggest application in Facebook history with over 85 million users globally and over 2 billion page views per month• Sold and implemented over $12MM in ad campaigns against PickYourFive, including Coca Cola’s first social media ad campaign.

Us

• Managed direct marketing campaign that reduced spend from $1.95m in August 2007 to $800k in May 2008, while increasing web traffic from 3.8m unique visitors in August to 5.2m in April.• Built and presented revenue, traffic, and engagement reports on to senior executives and Board of Directors. Performed analysis on products and health topics to increase revenue and build long-term customer engagement.• Managed implementation of Omniture Site Catalyst (web analytics) software throughout portal.• Led company-wide training on analytics software and business intelligence queries.